Mobile: Page 276
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Facebook combines live, 360-degree video for more immersive real-time viewing
National Geographic kicks off the new feature with a Live 360 video from the Mars Desert Research Station.
By Chantal Tode • Dec. 12, 2016 -
Nielsen, Foursquare team up for in-store measurement
The partnership is designed to help marketers tie digital campaigns to in-store actions based on Foursquare’s geolocation capabilities.
By David Kirkpatrick • Dec. 12, 2016 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Twitter to kill off lead generation campaigns early next year
The company will shift its focus to improving other performance offerings.
By Chantal Tode • Dec. 9, 2016 -
Facebook rolls out app marketing tools for the holidays
With app downloads peaking around the holiday season, the social media giant wants to help marketers optimize their approach.
By David Kirkpatrick • Dec. 9, 2016 -
NBC News' Twitter-driven Breaking News app is shutting down
Making money proved elusive, as several other news apps have also discovered.
By Chantal Tode • Dec. 9, 2016 -
FCC under Trump could roll back some internet oversight
The Federal Communications Commission may take a radically different stance toward internet regulation starting next year.
By David Kirkpatrick • Dec. 8, 2016 -
Starbucks bets on social gifting, AI and personalized email
The coffee company's five-year growth plan includes a double shot of emerging digital opportunities.
By David Kirkpatrick • Dec. 8, 2016 -
Can Sprint revitalize Pokemon Go as first US partner?
The mobile carrier and the Nintendo/Niantic app team up, but the craze may be over already.
By David Kirkpatrick • Dec. 8, 2016 -
Deep Dive
Digital marketing's biggest wins and losses in 2016
This was the year marketers learned how to be better digital storytellers even as they faced significant headwinds.
By Chantal Tode • Dec. 8, 2016 -
IAB: New native ad formats will include virtual reality
Marketers can also expect more organic options in messaging apps next year.
By David Kirkpatrick • Dec. 6, 2016 -
Report: Facebook Collections designed to curate news similar to Snapchat Discover
The new feature is the social network's latest attempt to address the growth in viral fake content.
By Chantal Tode • Dec. 5, 2016 -
Report: Google AMP mobile webpages outperform
AMP HTML optimizes the mobile browsing experience with increases in click-through, completion rates and ad appearances.
By David Kirkpatrick • Dec. 5, 2016 -
Deep Dive
Twitter's role as second-screen leader is under attack
Snapchat, Facebook and others increasingly offer their own compelling tactics for bridging TV and social.
By David Kirkpatrick and Chantal Tode • Dec. 5, 2016 -
Report: Fitbit to acquire Pebble and shut down brand
The news is the latest sign that the wearables market is struggling.
By David Kirkpatrick • Dec. 2, 2016 -
Snapchat expands STATS partnership to bring more data points to sports fans
Additional stats will now be provided on top of shareable sports scores.
By David Kirkpatrick • Dec. 1, 2016 -
Accenture nabs UK digital agency Karmarama
The acquisition brings additional marketing capabilities to the consultancy.
By David Kirkpatrick • Nov. 30, 2016 -
Facebook Messenger builds virtual arcade with Instant Games
Classic titles like Pac-Man, Galaga and Words with Friends are now available on the app, which has become a magnet for marketers.
By David Kirkpatrick • Nov. 30, 2016 -
Facebook rolls out mobile Creative Hub for all marketers
Announced at Cannes Lions this June, the tool has been tested by 30 creative agencies.
By David Kirkpatrick • Nov. 30, 2016 -
Microsoft censors its Chinese-language chatbot
The tech company confirmed it's restricting topics, but wouldn’t admit some are politically sensitive for the government.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
The 2016 Dive Awards for marketing
From Dunkin' Donuts' winning digital recipe to agency controversies and Amazon Echo's breakthrough performance, a look back at a particularly notable year for the marketing industry.
By Chantal Tode • Nov. 29, 2016 -
Digital's role on Black Friday ramps up across mobile search, prospecting and retargeting
Two sets of data reinforce shopping’s omnichannel evolution.
By Chantal Tode • Nov. 29, 2016 -
Snapchat users cut short video ad views
Interstitial spots on the platform average less than 3 seconds a view.
By David Kirkpatrick • Nov. 29, 2016 -
Deep Dive
The winners and losers of Black Friday 2016
Online shopping scaled new highs, and civility plunged to new lows. Here's what you need to know.
By Jason Ankeny • Nov. 28, 2016 -
Deep Dive
Why marketers must make an emotional connection in an era of discontent
As consumers retreat to opposing corners on a variety of topics, striking the right emotional tone in marketing messages may be more critical — and challenging — than ever.
By Chantal Tode • Nov. 28, 2016 -
Report: Ad targeting on mobile reaches parity with desktop
Gains in engaging specific smartphone audiences could drive higher media spending.
By Chantal Tode • Nov. 23, 2016
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