Mobile: Page 274
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Geico introduces virtual assistant 'Kate'
Available on the insurer's mobile app, Kate answers basic questions but also attempts to "connect with policyholders at a deeper level."
By David Kirkpatrick • Jan. 11, 2017 -
Snapchat tests deep linking, lead gen ads
As its advertising offerings evolve, Snapchat is trying to do a better job of giving marketers what they want.
By David Kirkpatrick • Jan. 11, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Digital assistants, virtual reality gave breakthrough performances at CES 2017
The news out of the annual consumer electronics event points to more voice-driven and virtual reality experiences coming down the pike.
By David Kirkpatrick • Jan. 11, 2017 -
Mountain Dew focuses on mobile with new global campaign
Ads are designed for the mobile apps of Facebook, Instagram, Twitter and Snapchat.
By David Kirkpatrick • Jan. 10, 2017 -
Google announces test of local numbers in AdWords location extensions
The imminent update might be a headache for local businesses.
By David Kirkpatrick • Jan. 10, 2017 -
Facebook tests mid-roll ads to monetize growing video strategy
Despite being disruptive, the format typically has a high completion rate.
By David Kirkpatrick • Jan. 10, 2017 -
Google's AR museum experiences hint at marketing potential
Tango technology is being used to enhance exhibits but could have broader retail integration.
By Peter Adams • Jan. 10, 2017 -
Forecast: The future of enterprise wearables is body-worn devices
ABI Research predicts the market is going to shift away from wrist-worn devices in favor of products like head-mounted displays.
By David Kirkpatrick • Jan. 10, 2017 -
IAB Tech Lab assumes governance of open-source in-app measurability tool
Streamlining measurement across multiple partners is the tool's main purpose.
By David Kirkpatrick • Jan. 9, 2017 -
Study: 59% of millennials only watch YouTube ads until they can skip
It's not all bad news, though, as 29% report viewing ads to completion.
By David Kirkpatrick • Jan. 9, 2017 -
L'Oréal Paris brought Snapchat Spectacles to the Golden Globe red carpet
Celebrity makeup artist Sir John and two other brand ambassadors showed off the hardware.
By David Kirkpatrick • Jan. 9, 2017 -
Deep Dive
Has Facebook gone too far copying Snapchat?
The social media giant hasn't been shy about cribbing ideas, but should the newcomer be concerned?
By David Kirkpatrick • Jan. 9, 2017 -
IBM, NYT launch museum-like 'Hidden Figures' AR experience
"Outthink Hidden" will be the first content offering for the publisher's new augmented reality app.
By David Kirkpatrick • Jan. 6, 2017 -
Ford brings Alexa to cars
Drivers can access Amazon's digital assistant from inside their cars and homes.
By David Kirkpatrick • Jan. 6, 2017 -
Torture video might raise questions for marketers on Facebook Live
An hour-long stream of a violent assault points to how easy it is for extreme live content to slip past censors.
By Peter Adams • Jan. 6, 2017 -
Forecast: Smartphone sales to recover after down year
Improved features and falling prices are expected to drive sales.
By David Kirkpatrick • Jan. 5, 2017 -
Ford, Toyota team up to standardize in-auto apps
The automakers created the SmartDeviceLink Consortium, a non-profit dedicated to open-source software for smartphone app development.
By David Kirkpatrick • Jan. 5, 2017 -
Deep Dive
How marketers can level-up their gamification strategies
Gamification can drive results, but a clear approach to strategy is essential before diving in.
By Shalina Chatlani • Jan. 5, 2017 -
Pandora launches mobile muted video, responsive display ads
The new formats will be available to all advertisers starting Jan. 19.
By David Kirkpatrick , Peter Adams • Jan. 5, 2017 -
Forbes previews '30 under 30' on Snapchat popup channel
In a first, the publisher released content from one of its signature lists on a platform other than its own.
By David Kirkpatrick • Jan. 4, 2017 -
Getty
Deep DiveWhat 4 of last year's buzziest industry forecasts portend for 2017 and beyond
Analysts predicted that much of 2016’s turmoil will carry over into the new year as channels like digital and mobile continue to accelerate.
By Peter Adams • Jan. 4, 2017 -
Wendy's, Spotify cook up Branded Moments burger promotions
Music is shown to drive emotional engagement, but can it whet consumer appetites?
By Peter Adams • Jan. 4, 2017 -
25K bars, restaurants get beacons for hyper-contextual ads
The network, powered by inMarket and AMI Entertainment, will give marketers a way to engage with patrons via their smartphones.
By David Kirkpatrick • Jan. 3, 2017 -
Deep Dive
10 ways digital marketing will evolve in 2017
As the newly anointed largest media channel by investment, digital marketing will look more polished in the months ahead as marketers give it its due.
By Chantal Tode • Jan. 3, 2017 -
IAB: US digital ad spend hits highest Q3 on record
Advertisers invested $17.6 billion in digital, a 20% increase year-over-year from 2015.
By Peter Adams • Dec. 28, 2016
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