Mobile: Page 270
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Instagram adds context to Stories with location-based stickers
The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements.
By Chantal Tode • March 8, 2017 -
Forbes takes a page from Snapchat Stories in mobile redesign
The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.
By David Kirkpatrick • March 8, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Digital video: The challenge of the opening seconds
Immediately hooking viewers is becoming critical as mobile content choice explodes. Experts have a few ideas about how to make a good first impression.
By David Kirkpatrick , Chantal Tode • March 8, 2017 -
Shazam rolls out augmented reality platform for brands
Users can unlock AR experiences such as 3-D animations and mini-games by scanning unique Shazam Codes.
By David Kirkpatrick • March 7, 2017 -
Snap comes back down to earth as stock price dips again
Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better.
By David Kirkpatrick • March 7, 2017 -
Facebook tests reactions in Messenger
Apps continue to find new ways to add nuance and richer context to messages.
By David Kirkpatrick • March 6, 2017 -
Report: Revenue declines for agency holding groups as marketers look elsewhere
On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.
By Chantal Tode • March 6, 2017 -
Study: 73% of economy hotel searches happen on mobile
A new report shines a light on the increasingly complex path-to-purchase for travelers.
By David Kirkpatrick • March 3, 2017 -
Denny's cooks up Twitter meme, gets viral smash
Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.
By Peter Adams • March 3, 2017 -
Facebook Messenger update gives bot developers new tools
A persistent menu and more sharing capabilities are designed to enhance navigation and engagement.
By David Kirkpatrick • March 3, 2017 -
Instagram Stories ads roll out globally
Unbundling ad buys from the Instagram feed points to the growing importance of Stories.
By David Kirkpatrick • March 3, 2017 -
Foursquare puts its location-based technology into brands' own apps
Capital One, Retale and other brands are testing a new SDK to proactively engage mobile users when they visit more than 90 million locations worldwide.
By David Kirkpatrick , Chantal Tode • March 3, 2017 -
Deep Dive
UPDATE: Why the Snapchat IPO matters to marketers
Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.
By Peter Adams , Chantal Tode • March 2, 2017 -
Everlane ends Facebook Messenger notifications
In a potential setback for the messaging platform, the online retailer — an early adopter — will revert to email-only transactional notifications for now.
By David Kirkpatrick • March 2, 2017 -
Some Google Cardboard VR apps exceed 1M downloads
Newly released data about the company’s AR and VR offerings come as marketers continue to question the need to jump in.
By Chantal Tode • March 2, 2017 -
Not just stylish, Pizza Hut's 'Pie Top' sneakers can also order pizza
Only 64 pairs of the connected footwear are being given away, however.
By David Kirkpatrick , Peter Adams • March 2, 2017 -
Google's new 'playables' format embeds apps inside of ads
A machine learning-powered video feature called auto-flip was also announced at this week's Games Developer Conference.
By Peter Adams • March 1, 2017 -
Study: More Facebook users report declining use
But while users may not be engaging as frequently, the platform's reach remains impressive.
By David Kirkpatrick • Feb. 28, 2017 -
Olay taps AI for skin analysis, product recommendations platform
The global web-based beauty advisor purports to be the first to leverage deep learning.
By Chantal Tode • Feb. 28, 2017 -
Google shares voice assistant across Android partners
The technology was previously only available on the company's own Pixel devices.
By David Kirkpatrick • Feb. 27, 2017 -
Deep Dive
How Urban Outfitters leveraged location marketing for a 75% conversion gain
The retailer tapped five messaging tactics to drive results in a recent mobile campaign.
By David Kirkpatrick • Feb. 27, 2017 -
YouTube, partner channels get new comScore mobile video measurements
With up to 70% of YouTube views happening on mobile devices, content's full reach is now better reflected.
By David Kirkpatrick , Peter Adams • Feb. 24, 2017 -
Twitter tries to humanize customer service interactions
Brand profiles now let users know when they are messaging with a person rather than a bot.
By David Kirkpatrick • Feb. 23, 2017 -
Instagram allows multiple images, videos in one post
The shift points to the growing prevalence of app experiences built around multiple images that can be easily swiped through.
By David Kirkpatrick • Feb. 23, 2017 -
Google expands Waze carpool feature in competitive move against Uber
The ride-hailing option will be added to additional cities following successful tests.
By David Kirkpatrick • Feb. 23, 2017
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