Mobile: Page 271
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Report: Snapchat IPO presentation gets chilly London reception
If investors are unconvinced by parent Snap Inc.’s pitch, stock value could disappoint and marketers could take a harder look at the platform.
By Chantal Tode • Feb. 22, 2017 -
Study: Messaging apps on the rise while social, video use shrinks
While overall usage is down year-over-year, apps offering broad, practical capabilities like personal assistance are growing.
By David Kirkpatrick • Feb. 22, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Oreo sponsors first Oscars live streaming party, launches cookies into space
Two new efforts find the Mondelez International brand showcasing its dedication to innovative, digital-first initiatives.
By David Kirkpatrick • Feb. 22, 2017 -
Deep Dive
10 seconds or less: A primer on extra-short video marketing
As consumer attention spans shrink, marketers must compact creativity and a clear brand message into just a few seconds.
By David Kirkpatrick • Feb. 22, 2017 -
What's WhatsApp up to? Cribbing from Snapchat
The Facebook-owned messaging app, which has over 1 billion users, just rolled out Stories-like features in France and the Netherlands, with plans to expand the product globally.
By David Kirkpatrick • Feb. 21, 2017 -
YouTube tidies up video ads via MRC audit, cuts unskippable 30-second unit
Google’s video arm is trying to boost the experience for viewers and marketers.
By David Kirkpatrick , Chantal Tode • Feb. 21, 2017 -
Google Home is now shoppable
Past e-commerce efforts from the tech giant struggled to gain traction.
By David Kirkpatrick • Feb. 17, 2017 -
Snap partners with Discovery for 'Mythbusters,' 'Shark Week' spinoffs
The two recognizable series are arriving on the platform as it builds out its stable of TV-like content.
By David Kirkpatrick • Feb. 17, 2017 -
Amazon, Google could turn digital assistants into phones
Both companies have voice-driven smart devices in homes already, but adding calling functionality comes with its own technology challenges.
By David Kirkpatrick • Feb. 16, 2017 -
Google Creative Commons License
ComScore gets MRC verified for mobile viewability across ad offerings
With the accreditation, the measurement firm aims to foster greater transparency and accuracy in cross-platform campaign planning.
By Peter Adams • Feb. 16, 2017 -
Snap Inc. aims for $22.2B valuation in IPO
New documents reveal Snapchat's parent expects to price its stock at $14 to $16 per share in its upcoming public debut.
By Chantal Tode • Feb. 16, 2017 -
Study: 87.5% of brand followers on Snapchat complete opened stories
As organic reach on the platform grows, brands are posting two times per week on average.
By David Kirkpatrick • Feb. 15, 2017 -
Facebook's latest video push includes autoplay sound, TV app
Making the social media giant’s videos easier to view on TVs is another shot across YouTube’s bow.
By Chantal Tode • Feb. 15, 2017 -
Getty
Google rolls out shareable places lists in Maps
After finding local businesses in Maps, users can save them to a list and then share them with friends via text, email or social networks.
By David Kirkpatrick • Feb. 14, 2017 -
The Washington Post brings experiential breaking news to Snapchat
The publisher has the first Discover channel to update multiple times each day with the latest news.
By David Kirkpatrick • Feb. 14, 2017 -
Deep Dive
More than a gimmick? How emojis might find lasting marketing appeal
Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging.
By David Kirkpatrick • Feb. 14, 2017 -
Facebook bows to pressure, commits to MRC verification
P&G recently made verification a condition of getting its business and now Facebook is falling in line.
By Chantal Tode • Feb. 10, 2017 -
Study: VR device shipments to reach 110M by 2021
The fastest growing category is expected to be standalone devices with a 405% growth rate.
By David Kirkpatrick • Feb. 10, 2017 -
Dunkin' Donuts sweetens Valentine's Day campaign via iMessage, Facebook Live
A growing number of brands are tapping Apple’s iMessage app for native mobile engagements.
By David Kirkpatrick • Feb. 9, 2017 -
Oreo dunks itself in digital via mobile, social and in-person activations
A new campaign leverages technology to make dipping a cookie in milk feel innovative and novel.
By Chantal Tode • Feb. 9, 2017 -
VR view blurs as Oculus stations close, few advertisers dive in
The news suggests progression for the technology is moving slowly.
By David Kirkpatrick • Feb. 9, 2017 -
YouTube rolls out mobile live streaming
The platform wants to help influencers make more money.
By David Kirkpatrick • Feb. 8, 2017 -
Marriott brings swipeable experiences, real-time messaging to its app
The hotelier's mobile app dynamically reflects in-venue users' current needs.
By David Kirkpatrick • Feb. 8, 2017 -
Huffington Post's new storybook feature looks a lot like Snapchat
Cribbing from the video messaging app has been popular in the social space. Will more publishers try to join in on the action?
By David Kirkpatrick • Feb. 8, 2017 -
Getty
Google streamlines access to real-time info in Maps
Information on nearby restaurants, traffic and local transportation can now be accessed from home screen tabs without the need to open an app.
By David Kirkpatrick • Feb. 7, 2017
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