Mobile: Page 269
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Williams-Sonoma
Williams-Sonoma unveils augmented reality app for Pottery Barn brands
For now, the smartphone app's 3-D Room View tool focuses on the living room, but the home decor retailer will add additional spaces later this year.
By Dan O'Shea • March 21, 2017 -
Retail Dive
Study: Paid social continues to grow across major platforms
Advertisers are planning to increase their spending on social media this year, with Facebook poised to increase its lead in the space.
By David Kirkpatrick • March 21, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Snapchat faces new challenges as monthly sign-ups slow
Both Snapchat and Instagram are attracting fewer new users but the former is taking the bigger hit.
By David Kirkpatrick • March 21, 2017 -
AccuWeather's new app presents forecasts in VR
Tapping the Samsung Gear headset and Oculus technology, the offering gives users access to 360-degree video content of events like tornadoes.
By David Kirkpatrick • March 20, 2017 -
Amazon's 'Outfit Compare' mobile feature tells users what to wear
The new mobile feature allows Prime members to share photos of themselves in different outfits and get advice from Amazon stylists.
By Dan O'Shea • March 19, 2017 -
Alexa arrives on Amazon's main mobile app
IOS users can now access the virtual assistant to shop, play music and engage in a variety of other "skills."
By David Kirkpatrick • March 17, 2017 -
Adidas ditching TV ads to reach Generation Z on mobile
The sports apparel brand took back its number two spot behind Nike last year, and its plans for the future are ambitious — and focused squarely on digital.
By Daphne Howland • March 16, 2017 -
Coca-Cola taps Google tech for digital signage
In the midst of a digital makeover, the soft drink brand is experimenting with a novel approach to out-of-home advertising.
By David Kirkpatrick • March 16, 2017 -
Skechers places over 40 Snapchat geofilters across LA Marathon
The brand claims the campaign is the longest on-demand Snapchat geofilter effort ever.
By David Kirkpatrick • March 16, 2017 -
Facebook Stories — another Snapchat clone — sees broader rollout
The lookalike News Feed feature includes a Direct chat option reminiscent of Snapchat’s one-to-one and group messaging interface.
By Peter Adams • March 16, 2017 -
Study: Netflix debuts on list of highest-earning apps
Some of the newcomers to the annual ranking, like Pokemon Go developer Niantic, weren't as surprising as others, like Netflix.
By David Kirkpatrick • March 15, 2017 -
Spotify, Waze cross-promote core app features
The Waze-Spotify synergy echoes a similar partnership recently struck between Snapchat and Uber.
By David Kirkpatrick , Peter Adams • March 15, 2017 -
Coca-Cola's new loyalty program scores March Madness scan-and-earn game
Sponsorship activations for this year’s tournament also include limited-edition team bottles sold online.
By Chantal Tode • March 15, 2017 -
Deep Dive
As consumers go online, food brands crave social media exposure
Manufacturers find ways to use Facebook, Twitter and Instagram to court millennials without alienating their core audience.
By Christopher Doering • March 15, 2017 -
EMarketer: Google, Facebook together command 51.6% of digital display advertising
While Google's dominance in search continues to grow, Facebook is taking display revenue from competitors.
By David Kirkpatrick , Chantal Tode • March 15, 2017 -
Report: Are marketers already souring on Snapchat?
Joint research from RBC Capital Markets and Ad Age found that, among the major digital ad platforms, Snapchat beat only AOL when scored for return on investment.
By David Kirkpatrick • March 15, 2017 -
Advertisers use workaround to bring 360 video ads to Snapchat
Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.
By David Kirkpatrick • March 14, 2017 -
Forecast: Wide range of bleeding-edge tech to get no marketing spend this year
A new survey finds 65% of industry professionals plan to invest zero dollars in a variety of emerging technologies, including, perhaps surprisingly, 360-degree video.
By David Kirkpatrick • March 14, 2017 -
Report: Facebook, others struggle to meet P&G's accreditation deadline
Only Google is currently on track to recieve Media Rating Council accreditation in time to not lose the CPG giant's business.
By David Kirkpatrick • March 14, 2017 -
Deep Dive
How E.L.F. Cosmetics builds community and drives results with micro-influencers
An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.
By Chantal Tode • March 13, 2017 -
Report: Facebook broaches business chat for WhatsApp
Tests indicate the company is looking to make WhatsApp more like Messenger in a bid to better monetize it.
By David Kirkpatrick • March 10, 2017 -
Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature
The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day.
By Chantal Tode • March 9, 2017 -
Starbucks gamifies mobile rewards with Bonus Star Bingo
The coffee-centric chain's take on the popular game is already seeing big buzz on social media.
By David Kirkpatrick • March 9, 2017 -
Facebook rolls out 360 for Gear VR app
The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.
By David Kirkpatrick • March 9, 2017 -
Google AMP's audience grows by 1B with Asia Pacific expansion
Mobile-optimized pages from publishers now appear in search results on Baidu, Sogou and Yahoo Japan.
By David Kirkpatrick • March 8, 2017
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