Mobile: Page 264
-
Deep Dive
Lyft, Dollar Shave Club double down on merging branding and direct response via video
Some brands are accelerating efforts to merge brand-building and direct response on mobile, with video as the glue.
By Rob Williams • April 10, 2017 -
Twitter gets faster on mobile for users short on data
Tweets will load faster and be cheaper for followers on smartphones all over the world.
By Rachel Brown • April 7, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Sony Pictures extends new Smurfs movie to mobile bubble game
The relationship between movie studios and mobile gaming is going strong.
By Rachel Brown • April 7, 2017 -
Facebook Messenger's AI-powered assistant M offers intent-based tips
Helping users discover the many things they can do like make plans with friends, nab rides and send money is M's goal.
By Rachel Brown • April 7, 2017 -
Under Armour cuts jobs from Connected Fitness unit
The division spearheads the sportswear brand’s array of mobile apps, include UA Record, MapMyFitness, MyFitnessPal, Endomondo and others.
By Dan O'Shea • April 7, 2017 -
Live broadcasts make up 20% of Facebook videos
Over the last year, Facebook Live broadcasts have grown more than 4x.
By David Kirkpatrick • April 7, 2017 -
Snapchat ups its ad game with targeting, app install ad initiatives
The social media app isn't taking criticism that its ads fail to deliver on ROI and engagement lying down.
By Rachel Brown • April 7, 2017 -
Estée Lauder
Estée Lauder's new Messenger chatbot helps identify the right foundation shade
The brand is addressing a problematic makeup shopping experience with AI-driven technology.
By Rachel Brown • April 7, 2017 -
MMA: Clickthrough rates don't translate to sales
Mobile Marketing Association's analysis of an Allstate campaign suggests marketers should focus on targeting, short videos and in-app placements.
By Rachel Brown • April 6, 2017 -
Apple Pay underperforms amid resistance from consumers, retailers
Once poised as revolutionary, the mobile payments service won't replace cash or credit cards any time soon.
By Rachel Brown • April 6, 2017 -
American Red Cross' Blood Donor App exceeds 1M downloads
The non-profit organization proves smartphones are for saving lives as well as social media posting.
By Rachel Brown • April 6, 2017 -
YouTube TV, Google's bid to conquer OTT, debuts in 5 markets
But will the tech giant's current PR woes with the video portal weaken the service's early legs?
By David Kirkpatrick , Peter Adams • April 6, 2017 -
Google Daydream adds measurements for app install campaigns, in-app behaviors
App developers can better track the effectiveness of their efforts on the mobile virtual reality platform.
By Chantal Tode • April 6, 2017 -
Facebook facilitates Canvas ad development with new API
The social media network is making it easier for marketers to get wildly creative with rich, full-screen mobile advertising that doesn’t take forever to load.
By Rachel Brown • April 6, 2017 -
WhatsApp readies digital payments in India
The Facebook-owned messaging app has yet to set up a mobile cash system, but could become one of the globe's biggest digital payment players when it does.
By Rachel Brown • April 5, 2017 -
Square Inc. in talks to take over slumping Yik Yak
The once-hot app aimed at college students demonstrates the perils of anonymity and gobs of venture capital.
By Rachel Brown • April 5, 2017 -
Snapchat users go for joyrides with Jeep's branded lens
Users can virtually get behind the wheel of an open-air Jeep, complete with blowing hair, through October.
By Rachel Brown • April 5, 2017 -
Starbucks lets customers send gift cards for Frappucinnos on iMessage
An update for the iOS app anticipates more consumers will turn to iMessage for tasks beyond basic communication.
By Rachel Brown • April 5, 2017 -
EMarketer: Ad formats not native to Snapchat see little traction
New research finds sponsored geofilters and lenses are the only formats with any notable user engagement.
By David Kirkpatrick , Peter Adams • April 5, 2017 -
Apple, Verizon amplify efforts to woo cord cutters
The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.
By Rachel Brown • April 4, 2017 -
Facebook Live rolls out the red carpet for 'The Fate of the Furious'
The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time.
By Rachel Brown • April 4, 2017 -
Golden State Warriors, Philips connect home lighting, games via an app
Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile.
By Rachel Brown • April 4, 2017 -
Samsung expands high-touch retail concept in Canada
The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster.
By Rachel Brown • April 4, 2017 -
Twitter allows businesses to request, share location in Direct Messages
Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities.
By David Kirkpatrick • April 4, 2017 -
Time Inc. revs up appeal for millennial publication The Drive with Shop portal
The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car.
By Rachel Brown • April 4, 2017
Previous
