Mobile: Page 265
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WhatsApp readies digital payments in India
The Facebook-owned messaging app has yet to set up a mobile cash system, but could become one of the globe's biggest digital payment players when it does.
By Rachel Brown • April 5, 2017 -
Square Inc. in talks to take over slumping Yik Yak
The once-hot app aimed at college students demonstrates the perils of anonymity and gobs of venture capital.
By Rachel Brown • April 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Snapchat users go for joyrides with Jeep's branded lens
Users can virtually get behind the wheel of an open-air Jeep, complete with blowing hair, through October.
By Rachel Brown • April 5, 2017 -
Starbucks lets customers send gift cards for Frappucinnos on iMessage
An update for the iOS app anticipates more consumers will turn to iMessage for tasks beyond basic communication.
By Rachel Brown • April 5, 2017 -
EMarketer: Ad formats not native to Snapchat see little traction
New research finds sponsored geofilters and lenses are the only formats with any notable user engagement.
By David Kirkpatrick , Peter Adams • April 5, 2017 -
Apple, Verizon amplify efforts to woo cord cutters
The wireless carrier is premiering a new streaming television service this summer, while the smartphone heavyweight is believed to be bundling HBO, Showtime and Starz.
By Rachel Brown • April 4, 2017 -
Facebook Live rolls out the red carpet for 'The Fate of the Furious'
The premiere of the upcoming Universal Pictures film will leverage the live video format to reach a global audience in real-time.
By Rachel Brown • April 4, 2017 -
Golden State Warriors, Philips connect home lighting, games via an app
Fans of the popular NBA team can link exciting game experiences to at-home environments through mobile.
By Rachel Brown • April 4, 2017 -
Samsung expands high-touch retail concept in Canada
The electronics giant steps up its retail presence as it attempts to recover from the Galaxy Note 7 disaster.
By Rachel Brown • April 4, 2017 -
Twitter allows businesses to request, share location in Direct Messages
Rolled out yesterday, the opt-in feature is largely centered on improving customer service capabilities.
By David Kirkpatrick • April 4, 2017 -
Time Inc. revs up appeal for millennial publication The Drive with Shop portal
The new automotive shopping and research resource could help companies connect with mobile-savvy consumers in the market for a car.
By Rachel Brown • April 4, 2017 -
LinkedIn rolls out mobile-friendly lead gen forms
Streamlining lead generation from sponsored content on mobile devices is the goal here.
By David Kirkpatrick • April 4, 2017 -
Snapchat expands Stories search with machine learning
Text captions, visuals and other information will be mined by the technology to determine where user submissions appear.
By Peter Adams • April 3, 2017 -
Google gets in shape with new reservation tool for fitness fans
As mobile and exercise increasingly go hand in hand, the search giant wants to make it easier to find, reserve and pay for classes.
By Chantal Tode • April 3, 2017 -
Deep Dive
What does Apple's AR-fueled future look like?
For a brand that has changed the way consumers think about everything from digital music to handheld devices, AR technology presents huge opportunities — but also demands greater innovation.
By Ken Magill • April 3, 2017 -
Report: Apple will support third-party measurement for News ads
Following the shutdown of iAd over a year ago, the company is treading carefully as it ramps up ad sales.
By Chantal Tode • April 3, 2017 -
Forecast: Slower overall revenue growth won't stop digital ad dominance
Interpublic Group's Magna predicts that digital ad sales will account for close to 40% of the industry total in 2017.
By David Kirkpatrick • March 31, 2017 -
AdWords upgrades offline attribution to track more store visits
New strides in machine learning, mapping technology and survey quality have helped the platform increase the number of store visits it can accurately report.
By David Kirkpatrick • March 31, 2017 -
Study: 64% of millennials cite Instagram as most 'narcissistic' social media app
The label might help explain the platform's popularity with social influencers.
By Peter Adams • March 31, 2017 -
Marriott tours influencers around the world in first original Snapchat series
"Six Days, Seven Nights" features three-minute, unscripted "snapisodes," all of which are partially filmed with Snap's Spectacles wearable.
By Peter Adams • March 31, 2017 -
Report: Facebook Messenger preps group chatbot launch
The new offering could bring enhanced bot utility and discoverability, two characteristics wanting in early versions of the technology.
By Chantal Tode • March 31, 2017 -
Jeep accelerates smartphone shopping with Google Tango-based AR app
Developed with Accenture, the dealership experience enables car buyers to walk around, look inside and configure a life-size virtual car.
By Chantal Tode • March 31, 2017 -
Deep Dive
Why Apple, SAP are bringing iOS to the enterprise
SAP’s partnership with Apple is part of a broader recognition that by collaborating, large tech companies can do a lot more to serve their enterprise customers.
By Justine Brown • March 31, 2017 -
Adidas unveils All Day mobile app for fitness and training
The All Day app, which will integrate with the Adidas Chameleon HR fitness tracker, provides a variety of short-term training routines and practices called Discoveries.
By Dan O'Shea • March 30, 2017 -
Retale guarantees mobile campaigns will boost stores' foot traffic
Retailers using the platform for localized ad sharing and coupon offers are being guaranteed an increase in foot traffic.
By Dan O'Shea • March 30, 2017
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