Pepsi flaunts Snapcodes in summer giveaways

Packaging marked with a special code unlocks a mobile game, lenses and filters.

By Rob Williams • May 12, 2017

Twitter signs exclusive multiyear NFL live content deal

As Amazon takes over streaming for regular season games, the sports organization's old digital partner is handling off-the-field duties that look a lot like TV programming.

By David Kirkpatrick , Peter Adams • May 12, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Edmunds brings car-buying research to Amazon Alexa

The voice-enabled virtual assistant's value rises with each company that develops a skill.   

By Rob Williams • May 12, 2017

Mashable rolls out vertical video content series

Launch partners for the new Reels product include Sprint and McDonald's.

By Rob Williams • May 12, 2017

Estee Lauder, DFS Group partner for WeChat virtual trial promo

Facial recognition technology within the messaging app lets users try on and share different looks. 

By Chantal Tode • May 12, 2017

Google: Video is the fastest growing programmatic direct category

Impressions with the format grew 6.5x faster than those for display ads, according to a new report.

By David Kirkpatrick • May 12, 2017

M&M's turns Times Square into an interactive 'ARcade' for new flavor

Users of the AR app Blippar scanned billboards to access vintage arcade games on their mobile devices.

By Peter Adams • May 12, 2017

Facebook adds tools to measure offline lead generation

The social media giant hopes to help marketers understand what drives transactions and boosts customer acquisition.

By Rob Williams • May 11, 2017

Swirl Networks, AccuWeather partner on mobile location marketing

Weather forecasts could help retailers customize in-store promotions.

By Rob Williams • May 11, 2017

Google connects mobile searchers to nearby events

Finding concerts, festivals and activities is now easier from a smartphone.

By Rob Williams • May 11, 2017

Snap spotlights command over millennials' attention amid stagnant Q1 growth

CEO Evan Spiegel also suggested he's unfazed by competition from Facebook.

By Peter Adams • May 11, 2017

IAB: 44% of viewers find ads during digital video programming less intrusive

There's been a fundamental shift in the way Americans watch TV over the past two years, the industry group's research found.

By David Kirkpatrick • May 11, 2017

Vertical video: It's not just for Snapchat anymore

The format has spread to Facebook, Instagram and top publishers, offering brands a way to enhance the consumer experience, writes AdColony's Jeff Hackett. 

By Jeff Hackett • May 11, 2017

Jolly Rancher offers finals week diversions on Twitter Moments, Snapchat Discover

Sponsored and curated content highlight some of the ways students relieve stress during exams.

By Chantal Tode • May 11, 2017

Can the Echo Look accelerate Amazon's push for apparel dominance?

The e-commerce company taps the latest Alexa-enabled device to personalize clothing recommendations and drive sales.

By Corinne Ruff • May 11, 2017

Apple Pay purchases jump as China's Alipay, WeChat enter US

Apple's mobile payment app is tied with PayPal as a favorite among iPhone users, but they face growing outside competition. 

By Rob Williams • May 10, 2017

Pebble Beach Resorts enlists IBM's Watson for mobile tour guide

The California golf resort’s new smartphone app includes voice-activated digital assistance.

By Rob Williams • May 10, 2017

Study: Snapchat rivals Facebook for teen engagement

Though it's a fraction of the social giant's size, the video messenger remains the hot app with Gen Z.

By David Kirkpatrick • May 10, 2017

McDonald's, Soundtrack Your Brand launch mobile music quiz

The burger chain’s mobile app lets smartphone users in Sweden test their knowledge of music trivia while dining.

By Rob Williams • May 10, 2017

Wendy's fan shatters Twitter record in quest for chicken nuggets

While Carter Wilkerson didn't hit Wendy's benchmark of 18 million retweets, the brand is ceding the win and giving him a year's supply of nuggets anyway.

By David Kirkpatrick • May 10, 2017

Pinterest upgrades visual search tech with QR capabilities

The platform's Lens camera is also getting better at recognizing multiple objects at once.  

By Peter Adams • May 10, 2017

Why Instagram is building out its mobile web functionality

A more robust mobile web experience comes as a bid to reach international markets where the app might be too slow or demanding of data. 

By David Kirkpatrick • May 9, 2017

Study: Adoption of voice-activated home assistants will more than double this year

Microsoft announced "Invoke," an intelligent speaker on Monday, but Amazon still leads the voice-enabled gadget market with 70% of users.

By Rob Williams • May 9, 2017

Blippar launches mobile banner ads using AR

Enabling ads to open a user's smartphone camera gives marketers a way to create unique experiences.   

By Rob Williams • May 9, 2017

Pizza Hut serves up Delivery Tracker with real-time order status text alerts

The biggest U.S. pizza chain is late to the game with digital order tracking.

By Rob Williams • May 9, 2017