Mobile: Page 263
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Is Wendy's about to break a Twitter record?
A teen's request for a year's supply of chicken nuggets is getting millions of retweets.
By Peter Adams • April 13, 2017 -
EMarketer: Mobile apps account for 20% of digital media time
Consumers are committing 2 hours and 25 minutes daily to watching videos, listening to music, playing games, social networking and chatting via smartphone apps.
By Rachel Brown • April 13, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Acura's sleek mobile-first campaign revs up vertical video
Shopper profiles will be used to target ads on Facebook, Snapchat and elsewhere.
By Rachel Brown • April 13, 2017 -
Opinion
Why app marketing is a game of inches
Marketers should think of growth as an iterative, repeatable and data-driven process rather than pinning hopes on a killer feature, writes Google's Director of Growth and Analysis Ken Rudin.
By Ken Rudin • April 13, 2017 -
Study: IMessage dominates digital sticker engagement
Social media networks aren’t as flooded with emoji as messaging platforms.
By Rachel Brown • April 12, 2017 -
Budweiser, StubHub team up for hockey promotion via social, SMS
Winners headed to their favorite team’s playoff games could be sharing their delight on social media.
By Rachel Brown • April 12, 2017 -
Gorillaz promotes new album with AR/VR mobile app
The band, fronted by virtual cartoon characters, takes tech-fueled marketing to the extreme with VR, AR and 360-degree video.
By Rachel Brown • April 12, 2017 -
Google adds 'Similar Items' feature to Image Search capabilities
By leveraging machine vision technology, a form of machine learning, products similar to those users see in search photos are surfaced.
By Dan O'Shea • April 12, 2017 -
Facebook lets friends split dinner bills in Messenger
The group payments push doesn’t mean Facebook is depending on payments to be a big revenue generator.
By Rachel Brown • April 12, 2017 -
Hy-Vee
Shopkick extends mobile rewards app into grocery stores
The app is now available in 37,000 grocery locations and features content from Dole, Purina and Sargento.
By Rachel Brown • April 12, 2017 -
Twitter amplifies branding opportunities in Periscope broadcasts
Using customizable hearts, mobile marketers can better harness the power of live video for campaigns.
By Rachel Brown • April 11, 2017 -
L'Oréal
L'Oreal Paris sponsors The Glam App content, educational program
On-demand beauty services have reeled in another big beauty player.
By Rachel Brown • April 11, 2017 -
Piper Jaffray: Snapchat's reign over teen social media use continues
Despite its popularity, Snapchat potentially faces significant headwinds from Facebook, Messenger and Instagram, according to the group's semiannual survey.
By Rachel Brown • April 11, 2017 -
EMarketer: Cross-channel tactics return to top of mind for marketers
New research found 57% of surveyed marketers are interested in cross-channel measurement and attribution this year.
By David Kirkpatrick • April 11, 2017 -
Facebook, topping 5M monthly advertisers, eyes SMBs for continued growth
New services, including online courses and targeting tools, aim to bring more small businesses into the fold.
By David Kirkpatrick , Peter Adams • April 11, 2017 -
Study: Digital ads are least preferred by Gen Z
On the heels of millennials, engaging Gen Z is the latest challenge for marketers in a media marketplace with a dizzying array of options.
By David Kirkpatrick , Chantal Tode • April 11, 2017 -
Finish Line tries for competitive edge with enhanced loyalty app
The retailer aims to succeed where others have failed by focusing on tailored product suggestions, access to upcoming releases and in-app shopping and checkout.
By Rachel Brown • April 11, 2017 -
Google turns to artists to mold Assistant into an amiable companion
The company hopes to make its AI-powered voice technology less robotic for better relationships with humans.
By Rachel Brown • April 11, 2017 -
Deep Dive
'Alexa, how can my brand shine in the age of ask?'
Building voice-based interfaces for Amazon's digital assistant requires a keen understanding of customer needs.
By Ken Magill • April 11, 2017 -
Twitter invites developers to ramp up chatbot creation
New tools enable brands to deliver automated customer service in 140 characters or less.
By Rachel Brown • April 10, 2017 -
Facebook courts publishers with Instant Articles call-to-action capabilities
The move enables newsletter signups and likes in the quick-loading mobile service.
By Rachel Brown • April 10, 2017 -
Snapchat's Bitmoji is most downloaded app in US, 4 other countries
The acquisition of digital sticker maker Bitstrips last year has helped Snapchat make a dent in Facebook and Google's app dominance.
By Rachel Brown • April 10, 2017 -
CNN leverages live streaming to drive mobile app engagement
Free preview videos are leading 29% of viewers to then authenticate as TV subscribers via an app login, according to Digiday.
By David Kirkpatrick • April 10, 2017 -
Synergy Pharmaceuticals' poop emoji keyboard encourages discussions about constipation
The drug company enters the digital sticker arena with animated excrement that aims to bring bathroom talk out from behind closed doors.
By Rachel Brown • April 10, 2017 -
McDonald's solicits job applications on Snapchat
Young fast food employee hopefuls can use a branded filter that places virtual McDonald’s hats and nametags on their heads.
By Rachel Brown • April 10, 2017
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