Mobile: Page 262
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Study: Pre-roll ads least intrusive, most memorable video format
Outstream and mid-roll offerings fared far worse in a new joint survey from IPG's Magna agency and YuMe.
By David Kirkpatrick • April 19, 2017 -
Twitter rolls out in-stream video ads
The new format capitalizes on recent growth in video impressions on the platform.
By David Kirkpatrick • April 19, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Glowing reviews are in: Samsung sets sights on businesses with new S8
The new Samsung S8 could seriously rival the iPhone in capabilities and possibly become a true enterprise tool.
By Justine Brown • April 19, 2017 -
Mastercard, American Express and Wells Fargo charge up Facebook Messenger chatbots
The companies have joined the rush to unleash AI-driven bots as messaging apps increasingly become vehicles for commerce.
By Rachel Brown • April 19, 2017 -
Can Facebook augment its future with new AR camera push?
The social giant unveiled a mobile-first Camera Effects Platform for developers the same day that Snapchat upgraded its own AR tech.
By David Kirkpatrick • April 19, 2017 -
Facebook, brands make second go at creating rich Messenger ecosystem
A series of new developments, including deep integrations with Spotify and Apple Music, attempt to give users a reason to never leave the platform.
By Rachel Brown • April 19, 2017 -
Taco Bell leverages micro-influencers, Instagram artwork to build social presence
The brand is retooling its digital approach to yield high impact without hefty investment.
By Rachel Brown • April 18, 2017 -
McDonald's aims for mobile ordering milestone with national rollout
The fast-food chain is banking on Americans with apps and appetites escalating restaurant visits and spending.
By Rachel Brown • April 18, 2017 -
Instagram Collections strengthens platform's role in providing shopping inspiration
The Pinterest-like feature could turn the social media platform into a bigger destination for inspiration by letting users save and organize posts.
By Rachel Brown • April 18, 2017 -
Study: Gen Z frequents Snapchat more than its social media rivals
SCG's survey of college and high school students found Instagram isn’t trailing far behind, though.
By Rachel Brown • April 18, 2017 -
Purple bores Facebook Live viewers with snooze-worthy broadcasts
The mattress maker partnered with Facebook's Creative Shop Studio on eccentrically dull programming that typifies its out-of-the-box approach to marketing.
By Rachel Brown • April 18, 2017 -
Opinion
How marketers can reset their mobile advertising mindset
Marketing professionals would be wise to stop leaning on a few key industry "givens," writes Leadbolt CEO and Founder Dale Carr.
By Dale Carr • April 18, 2017 -
YouCam app heads to Broadway with 'War Paint' AR beauty filters
Users of the makeup app can emulate the beauty industry titans chronicled in the musical through an AR experience linking on- and offline worlds.
By Rachel Brown • April 17, 2017 -
Dosh cash-back app to launch with more than 100K businesses
The new app, which offers cash back for purchases, has brought on board Sheraton, The Ritz-Carlton, Wendy's, Forever21, Neiman Marcus and Home Depot.
By Rachel Brown • April 17, 2017 -
Nextdoor launches ads to help marketers move into communities across US
The social network aims to become one of the largest advertising platforms in the digital world by reaching $1 billion in ad dollars by 2020.
By Rachel Brown • April 17, 2017 -
Deep Dive
Smart eyewear: Is it the future or destined for failure ... again?
Advertising dollars may not be pouring into smart eyewear devices yet, but the latest high-octane goggles aren't collapsing à la Google Glass.
By Rachel Brown • April 17, 2017 -
Huffington Post creates dedicated Facebook pages targeting niche audiences
The online news site is tweaking the hyperlocal journalism model by tailoring content for young female introverts, Muslims, queer women and more.
By Rachel Brown • April 17, 2017 -
Instagram Stories passes Snapchat for daily active users
Less than a year after launch, Facebook's copycat feature continues to see traction in what might be a worrying trend for Snap Inc.
By David Kirkpatrick , Peter Adams • April 17, 2017 -
Candy Crush and Moschino attend Coachella, release merchandise together
Will a collaboration with an uber-cool fashion designer attract the attention of concert revelers?
By Rachel Brown • April 17, 2017 -
StubHub gets social with iMessage, Facebook Messenger integrations
The ticket reseller wants to help pals solidify plans to go to a game or concert.
By Rachel Brown • April 13, 2017 -
Study: Video ads boost app store success
A report from VB Insight reveals mobile video ads can increase conversion rates by as much as 60% while cutting costs in half.
By Rachel Brown • April 13, 2017 -
Lids throws spotlight on revamped loyalty program with new app
The retailer wants to strengthen ties with its best customers as it combats dwindling mall traffic.
By Rachel Brown • April 13, 2017 -
Deep Dive
Why drone delivery still has a long way to go before take off
High-profile drone delivery demonstrations continue, but frequent market use is years away, and hurdles must be overcome.
By Dan O'Shea • April 13, 2017 -
Can Snapchat's geotargeting capabilities match online ads to in-store visits?
The Snap to Store tool, already tested by 7-Eleven and Paramount Pictures, is rolling out for wider use.
By David Kirkpatrick • April 13, 2017 -
NBCUniversal teams up with Kargo for mobile advertising
The partnership includes ad deals for 80 mobile web and app properties reaching 170 million users.
By David Kirkpatrick • April 13, 2017
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