Mobile: Page 261
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Samsung's app store seeks to double audience
The Galaxy Apps store wants to boost monthly users to 50 million while having a narrower selection of high-quality mobile applications.
By Rob Williams • April 26, 2017 -
Study: 8% of Instagram accounts are not real people
Fohr Card is taking aim at bot fraud by verifying Instagram users.
By Rob Williams • April 25, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Unroll.me under fire for selling user data to Uber
Though the company has received criticism, Unroll.me is not solely to blame. Its data practices serve as a lesson in reading the fine print of user agreements.
By Justine Brown • April 25, 2017 -
Report: Rent the Runway increases Instagram Stories activity to scale reach
While still hosting content on Snapchat Stories, the retailer is looking elsewhere to reach as wide an audience as possible.
By Chantal Tode • April 25, 2017 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
OpinionLessons learned at Coachella: The more 'gram-worthy the better
Two digital strategists from Hill Holliday weigh in on how marketers can best capitalize on the festival craze.
By Saige Sharp and Alex Stoller • April 25, 2017 -
Verizon's bet on unlimited data plans stems subscriber exits
Verizon lost wireless subscribers for the first time in its history, but the demand for unlimited mobile data only shows how much consumers love their smartphones.
By Rob Williams • April 25, 2017 -
Starbucks whips up Unicorn Frappuccino frenzy on social media
How important is taste when Instagram buzz acts as its own brand currency?
By Rachel Brown • April 24, 2017 -
Study: Mobile AR poised to skyrocket as use cases multiply
The technology is proliferating across social media platforms, e-commerce apps, maps and business applications.
By Rachel Brown • April 24, 2017 -
Mercedes-Benz cars connect with Google Home, Amazon Alexa
The voice assistant connectivity sidesteps the problems tech companies have faced when trying to power car infotainment systems.
By Rachel Brown • April 24, 2017 -
Google Play Music lands on Samsung devices
The Galaxy Note 7 fiasco hasn’t kept Google or customers away from Samsung’s smartphones.
By Rachel Brown • April 24, 2017 -
Snap scoops up Mobli's geofilter patent
The social media firm has been under fire from Facebook, but isn't letting its competitor nab the rights to its largest revenue producer.
By Rachel Brown • April 24, 2017 -
In reversal, the Guardian ditches Facebook Instant Articles, Apple News
The face-off with publishers continues as some walk while others are getting deals to produce premium video content.
By David Kirkpatrick • April 24, 2017 -
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Deep DiveLocation-based marketing: The pitfalls and promise of retail campaigns
In a challenging retail environment, location-based marketing efforts to fuel foot traffic are mounting as early challenges get addressed.
By Rachel Brown • April 24, 2017 -
Pandora launches Snapcodes, influencer outreach, Twitter emoji for new campaign
In an appeal to millennial and Gen Z consumers, Pandora is touching many of the surging social media ad formats to promote its on-demand music service.
By Rachel Brown • April 21, 2017 -
Bookatable by Michelin, Apple Maps integrate for in-app bookings
Diners in the UK will be able to identify restaurants near them with available tables and book them without leaving Apple Maps.
By Rachel Brown • April 21, 2017 -
Survey: Consumer perception of Samsung recovering from Galaxy Note 7 fiasco
YouGov finds the South Korean electronics company is now thought of on par with Apple.
By Rachel Brown • April 21, 2017 -
Google Home distinguishes the voices of different people
The Assistant-powered device may be trailing Amazon Echo in sales, but now it boasts a feature its rival doesn't have.
By Rachel Brown • April 21, 2017 -
Study: New car owners pleased with Apple CarPlay, Android Auto
A Strategy Analytics survey shows the tech giants' efforts to insert themselves into drive time as well as work and home life are being met with consumer approval.
By Rachel Brown • April 20, 2017 -
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Study: Retailers' biggest AdWords spend is Google Shopping
Shopping ads outpaced text ads for the first time last year.
By David Kirkpatrick • April 20, 2017 -
L'Oreal empowers new Facebook Messenger chatbot to recommend gifts
The beauty conglomerate joins Estée Lauder and Madison Reed among the beauty companies planting an AI flag in the messaging platform.
By Rachel Brown • April 20, 2017 -
Study: Mobile capabilities boost loyalty program membership
With retail foot traffic falling, it's more important than ever for retailers to connect with loyal customers on their smartphones.
By Rachel Brown • April 20, 2017 -
Amazon opens door to conversational apps from brands
In not keeping its speech capabilities to itself, the company is plotting to be the voice of the future in digital engagements.
By Rachel Brown • April 20, 2017 -
Mobile ad exec scores pro baseball team, plans to test tech innovations
The New Britain Bees will open their season Friday with a new owner — AdTheorent CEO Anthony Iacovone — and a series of upgrades on deck.
By Rachel Brown • April 19, 2017 -
MLB players step up to the social media plate with app for fans
Infield Chatter's success will depend on convincing people to shift some of their attention away from Facebook, Snapchat and Instagram.
By Rachel Brown • April 19, 2017 -
PayPal partners with Android Pay for mobile payments
Account holders will soon be able to make purchases at Walgreens and Dunkin' Donuts using Android Pay due to a deal that could address some of mobile payments' foibles.
By Rachel Brown • April 19, 2017
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