Mobile: Page 261
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Time Inc.'s big digital video push includes live shows, social-only brands
A Sports Illustrated streaming service, four new "all-social" brands and an ad product that quintuples video inventory are just pieces of the massive rollout.
By David Kirkpatrick • May 5, 2017 -
Report: Twitter pitches full-screen vertical video ads for Moments
Similar to interstitials seen on Snapchat and Instagram Stories, the new format fits into the platform’s larger video push.
By Chantal Tode • May 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
A viral hit on Instagram, Sunny Co.'s red swimsuit promo gets Twitter skewering
A textbook example of how one platform's trending treasure is another's spammy trash.
By Peter Adams • May 5, 2017 -
Epix Cast mobile app sends movies directly to TVs without extra hardware
Viewers can select shows from a smartphone to view on any internet-connected TV.
By Rob Williams • May 5, 2017 -
Snap rolls out self-service ad tool for wider group of marketers
Snapchat Ad Manager lets mobile marketers target specific audiences with ad formats that include video.
By Rob Williams • May 5, 2017 -
Wal-Mart's IoT patent takes aim at Amazon Dash
The platform, which aims to track how consumer products are used in homes, is designed to automatically order when products are depleted or need replacement.
By Daphne Howland • May 5, 2017 -
Amazon rolls out Android version of FreeTime content for kids
The e-commerce giant’s media application is no longer limited to its Fire tablets.
By Rob Williams • May 4, 2017 -
Tapjoy teams with Moat to demonstrate value of in-app rewards
Moat will provide independent viewability and attention measurement for video ads on Tapjoy’s in-app inventory.
By Rob Williams • May 4, 2017 -
Facebook's next big bets include Ad Breaks, linking ads to sales
Despite the company's strong Q1 earnings, some advertisers remain skeptical that users are as in love with video ads as Facebook is.
By Peter Adams • May 4, 2017 -
Study: Snapchat loyalty leaves little room for other social media
Fans of the image messaging application are harder to reach through other major platforms like Facebook and Instagram.
By Rob Williams • May 4, 2017 -
Study: Mobile ad growth contributes to viewability decline
Viewability rates for banner ads in the U.K. reached their lowest level in nine months during Q1.
By Chantal Tode • May 4, 2017 -
Pinterest gains vertical expertise in automotive, CPG
Two recent executive hires are arriving from Ford agency GTB and Mondelez.
By David Kirkpatrick • May 4, 2017 -
Google allows bigger mobile ads 'above the fold'
The search giant determined that 300x250 ads aren't so annoying and intrusive, after all.
By Rob Williams • May 3, 2017 -
Report: What role do TV broadcasters play in a YouTube future?
Google's video platform is cited as the "next generation" of TV-like content, but digital extensions of the old guard are driving considerable consumption.
By David Kirkpatrick • May 3, 2017 -
Adobe Stock
Forrester: CMOs could pull up to $2.9B in display ad spending
A new report forecasts the end of advertising as we know it as marketers take a hard look at interruptive models.
By David Kirkpatrick • May 3, 2017 -
Coca-Cola fast forwards 'Play a Coke' promo with bigger marketing push
Coke's Canadian subsidiary is bringing back its musical mobile app just in time for summer.
By Rob Williams • May 3, 2017 -
Snapchat offers advertisers a new way to reach all viewers
A product called Snap Ads Max Reach guarantees a brand gets in front of Stories users.
By Rob Williams • May 3, 2017 -
Apple's Cook: Pause in iPhone purchases due to reports of future phones
While the company's Q2 results were strong overall, sluggish iPhone sales are an ongoing concern.
By Chantal Tode • May 3, 2017 -
Zenith: Google, Facebook commanded 20% of all ad spending in 2016
Marketing's digital duopoly raked in $79.4 billion and $26.9 billion in ad revenue, respectively, with 9% total growth over the past five years.
By David Kirkpatrick • May 3, 2017 -
Is Pokemon Go getting a 'Promos' feature?
Rumors swirl that a big summer update for the Nintendo/Niantic app is inbound, which could spark a fresh wave of interest.
By Peter Adams • May 3, 2017 -
Deep Dive
Beauty marketers buck broader downward trends as digital innovation blooms
Millennials and makeup have a strong bond that beauty retailers and brands are cultivating through AR, AI and shoppable social media ads.
By Rachel Brown • May 3, 2017 -
Verizon triples viewership as NFL fans tune in to draft coverage
The annual ritual of NFL teams picking new players reaches a new crescendo with mobile viewers.
By Rob Williams • May 2, 2017 -
Meitu taps Bretman Rock to curate virtual makeup looks
The augmented reality app uses proprietary facial recognition to map users' features and offer virtual makeup application.
By Dan O'Shea • May 2, 2017 -
Snapchat opens up viewability into Snap Ad campaigns
A new score will be validated with the help of third-party measurement firm Moat, which is audited by the Media Rating Council.
By Peter Adams • May 2, 2017 -
Amazon, eBay, Target and Google Maps ditch Apple Watch apps
The big brands' retreat from WatchOS support comes as consumer interest in smart watches wanes.
By Chantal Tode • May 2, 2017
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