Mobile: Page 249
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YouTube cues up in-app messaging, sharing
A series of new features introduced at VidCon last week give creators new ways to drive engagement.
By Robert Williams • June 26, 2017 -
Bacardi, Major Lazer partner in Snapchat campaign
Fans can use sponsored lenses and submit the photo for a chance to be in the band's three-minute music video.
By Robert Williams • June 26, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Google will stop scanning Gmail for ad targeting
The change comes as the tech giant looks to clear up any confusion with privacy-minded enterprise customers.
By David Kirkpatrick • June 26, 2017 -
Google opens Posts in search results to local businesses
Akin to social media updates, businesses can use the posts for promotions.
By David Kirkpatrick • June 26, 2017 -
Outbrain cuts staff, pivots strategy as chatbot initiative stalls
Programmatic ad sales will now be a focus for the content recommendation company as it lays off 4% of its workforce.
By David Kirkpatrick • June 26, 2017 -
Deep Dive
The emerging portrait of Gen Z
Expect a change of direction as the world’s next most influential consumers — who combine technological prowess with an old-school mindset — grow up.
By Laura Klepacki • June 26, 2017 -
Deep Dive
Can digital and TV data crunchers ever find a common language?
A sense of urgency around the need to bring the two sides closer was on display at a recent ARF conference, but a broadly accepted lexicon appears elusive for now.
By Chantal Tode • June 26, 2017 -
Smart Utility Systems
Opinion5 best practices for effective vertical video
Vertical videos require bite-sized, platform-specific content, according to Matt Wickersham of Cheetah Mobile.
By Matt Wickersham • June 23, 2017 -
Nielsen extends deal for YouTube mobile app
Nielsen’s Digital Ad Ratings will now also show reach, frequency and gross rating data of the video-streaming service across all devices.
By Robert Williams • June 23, 2017 -
Moda Operandi debuts one-step checkout on Instagram via Amazon Pay
The luxury fashion retailer is the first to offer one-step checkout for items on Instagram.
By Robert Williams • June 23, 2017 -
Marc Jacobs' six-hour Uber promotion drove 61M impressions
An experimental campaign for the brand's Daisy fragrance resulted in about 200 trips for a flower-filled car.
By Robert Williams • June 23, 2017 -
Sony Pictures puts 3-D Spider-Man in user videos
Holo, a new app, adds augmented reality holograms to video recordings and already has a number of partnerships.
By Robert Williams • June 23, 2017 -
Study: Email marketing revenue hits record growth
Despite newer ad channels like search, display, social and TV, personalized email remains the leader in driving revenue, conversion rates and order value.
By Robert Williams • June 22, 2017 -
Periscope creates revenue-sharing program for live streamers
Super Hearts is the platform's first paid virtual gift product that helps creators monetize content.
By Robert Williams • June 22, 2017 -
Twitter's ad outlook improves
Cleveland Research said marketers gave their "best relative feedback" on Twitter in more than two years.
By Robert Williams • June 22, 2017 -
Pepsi ad uses 3 mobile screens at once
The soft drink brand’s ‘Let’s Get Together’ campaign emphasizes fellowship during Islam’s holiest month.
By Robert Williams • June 22, 2017 -
Opinion
Deconstructing unit economics of paid user acquisition
A great app, proper budget and careful monitoring can drive user acquisition, writes Pollen Velocity Capital CEO Martin Macmillan.
By Martin Macmillan • June 22, 2017 -
Charmin drives toilet-equipped vans to New Yorkers feeling the call of nature
"Black-ish" star Anthony Anderson is providing some bathroom humor to the P&G brand's mobile on-demand Van-GO campaign.
By David Kirkpatrick • June 22, 2017 -
Study: Cost of mobile customer acquisition shrinks
New research also found that September is the best time to target holiday shoppers on mobile.
By Robert Williams • June 21, 2017 -
Dunkin' Donuts kicks off summer with Instagram, Snapchat content
The doughnut bakery chain wants to position itself as a summer drink destination.
By Robert Williams • June 21, 2017 -
Ikea looks to build better furniture-trial app with Apple's ARKit
The Swedish home furnishings giant's current app for seeing how products might look in a room has low ratings.
By Robert Williams • June 21, 2017 -
Netflix puts plot direction in viewers' hands
An episode of "The Adventures of Puss in Boots" points to new interactive video capabilities for the OTT service.
By David Kirkpatrick • June 21, 2017 -
Deep Dive
Smartphone cameras' marketing potential comes into focus
Building cameras into a marketing strategy could help brands make themselves more relevant to consumers.
By Natalie Black (Koltun) • June 21, 2017 -
Deep Dive
Where data wonks say social media sees the most success for marketers
The channel can be a powerful driver of awareness and sales but is often just the tip of the iceberg, according to speakers at ARF's Audience Measurement conference.
By Peter Adams • June 21, 2017 -
Brands swing into 'Spider-Man' content with VR, AR experiences
Dell and Sony Pictures are tapping the immersive technology to put viewers in the web-slinging hero's suit.
By David Kirkpatrick , Peter Adams • June 21, 2017
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