Mobile: Page 250
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Time Warner signs $100M deal for Snapchat shows, ads
Snap's stocks jumped 3% after the announcement of the partnership, which promises up to 10 mobile-first shows a year.
By Robert Williams • June 20, 2017 -
Mobile defies slower pace of ad growth
While overall ad spend is expected to slow this year, Zenith and Magna paint a very different picture for mobile.
By Robert Williams • June 20, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Coca-Cola's summer Sprite campaign includes scannable hip-hop lyrics
The soda brand extends its ‘Wanna Sprite’ campaign while recovering from a social media gaffe that saw it confuse Pittsburgh with Philadelphia in a tweet.
By Robert Williams • June 20, 2017 -
Patrón enlists Foursquare to push custom cocktail ads
The tequila brand is using foot-traffic data collected from 12 million Foursquare users over the past three years.
By Robert Williams • June 20, 2017 -
Cinnabon puts the 'freeze' on its websites for a day
To promote its new Chillattas frozen drink summer flavors, the chain rolled out a digital campaign with innovative interactive elements and an influencer component.
By David Kirkpatrick • June 20, 2017 -
Facebook boosts Creative Hub with mobile video optimization, streamlined workflow
The platform is stepping up efforts to help brands and agencies build great mobile ads.
By David Kirkpatrick • June 20, 2017 -
Opinion
Evolution of chatbots: Don't fall off the bandwagon
Enabling conversational commerce is challenging but well worth the effort, writes Mahi de Silva of Botworx.
By Mahi de Silva • June 20, 2017 -
Royal Caribbean takes Spectacles below the waves
Snap's camera-enabled glasses will be coupled with a specially-designed scuba mask to capture underwater scenes.
By David Kirkpatrick • June 20, 2017 -
Study: In-stream video ads more memorable than pre-roll spots
The research found that the placement of a mobile ad greatly affects how well viewers remember it.
By Robert Williams • June 19, 2017 -
Study: One-third of restaurant, bar patrons use Facebook or Instagram
The look into beverage marketing also found that more than 50% of people reported trying a drink friends posted about.
By David Kirkpatrick • June 19, 2017 -
Samsung offers Bixby voice assistant preview for US mobile users
Galaxy S8 and S8+ smartphones can test the technology.
By Robert Williams • June 19, 2017 -
Will Amazon use mobile to limit showrooming, checkout aisles at Whole Foods?
A patent recently awarded to the e-commerce giant would prevent in-store shoppers from using a store's WiFi to compare prices.
By Robert Williams • June 19, 2017 -
Honda taps Instagram's famous cat to pitch car tune-ups
The celebrity cat with 132,000 followers is featured in videos to promote dealership service centers.
By Robert Williams • June 19, 2017 -
Forrester: Traditional retail on pace to beat digital in customer experience
The findings explain, in part, why Walmart is scooping up online retailers and Amazon is making a major foray into physical retail via Whole Foods.
By David Kirkpatrick • June 19, 2017 -
Snapchat's marketing spin at Cannes Lions includes a branded Ferris wheel
A large, canary yellow carnival ride featuring the app's signature ghost icon dominates the festival skyline.
By David Kirkpatrick • June 19, 2017 -
Deep Dive
Mobile marketers take on multi-touch attribution's challenges of politics, culture and data
Leaping the hurdles associated with properly crediting media across channels will require a top-down approach.
By Ken Magill • June 19, 2017 -
NY Jets, JetBlue debut NFL's first mobile season-pass subscription
The lottery-style seat placement adds an exciting element of prize-winning to each game.
By Robert Williams • June 16, 2017 -
HotelTonight
HotelTonight's NYC campaign arrives at 2,000 high-traffic outdoor locations
The discount booking app's campaign is its first out-of-home push in the city.
By Robert Williams • June 16, 2017 -
Musical.ly adds original programming from NBC, Viacom, Hearst
The two- to four-minute shows from MTV, E! and Seventeen magazine aim to capture Musical.ly’s predominantly teen audience.
By Robert Williams • June 16, 2017 -
Twitter rolls out major redesign
The new look is the social media giant's latest push in making its platform more user-friendly for consumers and advertisers.
By Robert Williams • June 16, 2017 -
W Hotels ties rewards to Frogger-like branded video game
"Belle the Bear," a hotel industry first, launches ahead of the opening of the chain's W Bellevue location.
By David Kirkpatrick , Peter Adams • June 16, 2017 -
Snapchat, Spotify, Twitter and Pinterest add offline attribution via Nielsen Catalina
NCS provides CPG brands with measurement of in-store impact from digital marketing efforts on its partner platforms.
By David Kirkpatrick • June 16, 2017 -
Time Inc.'s beauty vertical launches with sponsors L'Oréal Paris, Maybelline New York
Social video brand The Pretty is geared toward a Gen Z and millennial audience.
By David Kirkpatrick • June 16, 2017 -
Nike to cut 2% of workforce as it reshapes consumer approach
As more big brands go direct to consumer, Nike is reshaping it marketing focus and structure, and cutting about 1,400 jobs in the process.
By Dan O'Shea • June 15, 2017 -
Study: Apple update increases app ratings by 15%
With the iOS 10.3 update, the process for rating an app was reduced to just one click.
By Robert Williams • June 15, 2017
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