Mobile: Page 248
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Facebook: Why mobile video ads must work fast
Users scroll through their news feed 41% faster on a smartphone than on a desktop.
By Robert Williams • June 30, 2017 -
Hilton teams up with Sports Illustrated for youth sports travel service
Tourney Stay taps into the 5 million parents, coaches and youth athletes that use SI Play's Tourney Machine.
By David Kirkpatrick , Chantal Tode • June 30, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Online sales of Amazon, Google voice assistants grow 39%
Twenty-two percent of consumers use voice instead of a keyboard at least daily, according to new research from Adobe Analytics Cloud.
By Robert Williams • June 29, 2017 -
Amazon promotes 'Valerian' release with exclusive content for app users
Most Amazon boxes shipped in the U.S. will have a code to unlock movie content with its mobile app.
By Robert Williams • June 29, 2017 -
Snapchat users can now craft custom geofilters in the app
Starting at $5.99, the in-app geofilter studio targets a broader mobile audience of small businesses and consumers.
By Robert Williams • June 29, 2017 -
Facebook updates Messenger to make bots easier to find
The new Discover feature highlights searchable categories of chatbots.
By Robert Williams • June 29, 2017 -
Forrester: 94% of 18 to 29-year-olds stream content online
In addition to being the only demographic to prefer online streaming, these consumers are also alone in their preference for purchasing from a mobile device over a tablet.
By David Kirkpatrick • June 29, 2017 -
Opinion
Purpose must take center stage in the new branding era
Defining a clear message creates coherence for consumers and employees on what a company stands for beyond making money, writes Siegelvision President and CEO Alan Siegel.
By Alan Siegel • June 29, 2017 -
Google Creative Commons License
Google intensifies efforts to help businesses speed up mobile sites
With 50% of users expecting a mobile site to load in under two seconds, Google is making it easier to assess and improve performance on the revamped Test My Site.
By Chantal Tode • June 28, 2017 -
Pampers launches app for loyalty rewards program
The Procter & Gamble diaper brand is offering coupons, discounts and gifts via mobile.
By Robert Williams • June 28, 2017 -
Does Apple's latest acquisition point to bigger VR ambitions?
Eye-tracking firm SensoMotoric Instruments offers a technology that some are speculating could lead to less bulky and power-demanding hardware.
By David Kirkpatrick • June 28, 2017 -
Study: 71% of mobile users add emojis and GIFs to messages
A majority of U.S. adults say they communicate better with expressive visuals than words alone.
By Robert Williams • June 28, 2017 -
Tommy Hilfiger adds chatbot to autoplay video ads
The clothing brand's TMY.GRL bot invites viewers in Facebook Messenger to engage directly over the on-screen action.
By Robert Williams • June 28, 2017 -
Facebook rolls out product video ads as mobile shopping's ascent continues
Made.com is an early adopter of the video dynamic ads, while Airbnb and Netflix are leveraging new household targeting capabilities.
By David Kirkpatrick • June 28, 2017 -
IBM outfits Wimbledon with AI-powered fan tech
A cognitive assistant called "Ask Fred" is just one of four innovative experiences the Grand Slam tournament is bringing to attendees.
By David Kirkpatrick • June 28, 2017 -
'Despicable Me 3' is early adopter of sponsored Snapchat World Lenses
The film's social campaign includes a healthy dose of augmented reality to drive interactivity.
By Robert Williams • June 27, 2017 -
Houston airports debut first app-free indoor mobile navigation
The turn-by-turn wayfinding experience could eventually give airport restaurants and shops a way to promote offers.
By Robert Williams • June 27, 2017 -
YouTube opens Uptime video sharing to all users
The app, which isn't branded as a YouTube or Google product, lets people watch videos with friends while reacting and commenting.
By Robert Williams • June 27, 2017 -
Facebook promises mobile app for video producers
The focus on creators comes at a time when marketers are very interested in influencer marketing.
By Robert Williams • June 27, 2017 -
IAB: Podcast ad revenue to hit $220M in 2017
The forecast represents an 85% increase from last year.
By David Kirkpatrick • June 27, 2017 -
Oscar Mayer adds WienerCycle, WienerDrone to marketing push for healthier hot dogs
Ahead of the Fourth of July holiday, the brand is expanding a national campaign started in May, making a stop in Weiner, AR, along the way.
By David Kirkpatrick • June 27, 2017 -
Opinion
3 SMS marketing tips brands need to know
Forty-eight percent of internet users say they would rather receive a brand's loyalty-related messages via SMS than email, writes Doug Baldasare, CEO and founder of ChargeItSpot.
By Doug Baldasare • June 27, 2017 -
Retail Dive
Facebook, Microsoft, Twitter and YouTube team to tamp down terrorist content
The Global Internet Forum to Counter Terrorism appears to expand on a former agreement between the tech giants to combat hate speech, but can it succeed where others have failed?
By David Kirkpatrick • June 27, 2017 -
Study: Mobile video presents several challenges for marketers
The biggest difficulty is developing compelling creative for smartphone video ads.
By Robert Williams • June 26, 2017 -
Google Home 6x more likely than Amazon Alexa to answer questions
Researchers at 360i asked both devices 3,000 questions and found that Google’s search capability was unmatched in finding information.
By Robert Williams • June 26, 2017
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