Mobile: Page 245
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Study: 66% of marketers say email is most effective holiday marketing channel
Campaigner's 2017 "Christmas in July" survey emphasized that early preparation led to success in 2016.
By David Kirkpatrick • July 20, 2017 -
Chipotle spins food into symphonic experiences with the help of hip-hop legend RZA
A digital tool called SAVOR.WAVS pairs each of the QSR chain's 51 ingredients with distinct sounds and visuals curated by the Wu-Tang Clan creator.
By David Kirkpatrick • July 20, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pixabay
Frustrated with a chatbot? IBM feature allows tone recognition
The service detects communication tones in conversations to indicate frustration, satisfaction, excitement, politeness, impoliteness, sadness and sympathy.
By Justine Brown • July 20, 2017 -
Snapchat adds video features, puts Spectacles on Amazon
The image-messaging app now lets users record longer videos and enhance images with a color-changing "tint brush."
By Robert Williams • July 19, 2017 -
Google's AMP readies updates for analytics, payments and ads
Publishers will be able to capture video-specific data that's associated with user actions like play and pause.
By Robert Williams • July 19, 2017 -
Amazon's in-app Spark feature provides shoppable social newsfeed
With Instagram ramping up its shopping offerings, Amazon is clearly striking back.
By Chantal Tode , Robert Williams • July 19, 2017 -
Snapchat provides self-serve tools to make video ads
Snap Publisher can create full-screen videos in less than two minutes using a web browser.
By Robert Williams • July 18, 2017 -
Forrester: Global mobile users to exceed 5.5B by 2022
Smartphones will make up 90% of total mobile subscriptions worldwide within five years, Forrester forecasts.
By Robert Williams • July 18, 2017 -
McDonald's app fumbles free ice cream offer
The burger chain faced customer backlash after its mobile app crashed.
By Robert Williams • July 18, 2017 -
Study: Ad spend on mobile video to surpass fixed devices in 2018
Zenith forecasts that mobile's role in video will continue to grow over the next couple of years while fixed device views should peak this year.
By David Kirkpatrick • July 18, 2017 -
Study: More than 80% of Gen Zers report social media influences shopping habits
Snapchat was cited as a standout platform, affecting purchase decisions for 21% of the age group.
By David Kirkpatrick , Peter Adams • July 18, 2017 -
Nordstrom hones Snapchat strategy for annual anniversary sale
Snapcodes printed on coffee cups, catalogs, ad materials and at in-store locations unlock a custom branded lens.
By David Kirkpatrick , Natalie Black (Koltun) • July 18, 2017 -
Subway pursues fresh way forward with in-store, mobile revamp
Self-order kiosks at select locations, along with more mobile payment options and a Messenger bot, are just part of the chain's new "Fresh Forward" platform.
By David Kirkpatrick • July 18, 2017 -
Toyota rolls out educational app for kids
The Mobilmo app aims to spark an interest in inventing and building new gadgets.
By Robert Williams • July 17, 2017 -
NCR's president points to mobile payments opportunities with AI, iMessage
While the U.S. is lagging other regions in mobile payments, recent developments in technology and on the regulatory front could spur growth, per the exec.
By Robert Williams • July 17, 2017 -
Instagram squeezes Snapchat by offering free ad space
Incentives include no-cost tests of new ad products and credits to cover production costs and attract advertisers.
By Robert Williams • July 17, 2017 -
Mountain Dew sponsors 'Brodie bot' on Facebook Messenger
NBA star Russell Westbrook answers fans' questions with a chatbot on the social network.
By Robert Williams • July 17, 2017 -
Report: Amazon may be developing a standalone messaging app
Reportedly available across mobile and PC devices, the app reflects how consumers want to engage with businesses.
By David Kirkpatrick • July 17, 2017 -
LucasFilm and Lenovo build AR 'Star Wars' experiences with new headset
Lightsaber fights, matches of the virtual board game Holochess and epic battles powered by the mobile-connected hardware were on display at this year's D23 Expo.
By David Kirkpatrick • July 17, 2017 -
Deep Dive
How B-Reel helped Gorillaz throw a virtual house party for the end of the world
AR, VR and 360-degree video turned an album launch app into a living campaign document that's brought on brands like Jaguar — and snagged some major industry awards.
By Peter Adams • July 17, 2017 -
Estée Lauder's AR chatbot offers advice on lipstick colors
The venerable beauty brand has been quickly ramping up virtual trials over the past few months.
By Robert Williams • July 14, 2017 -
Formula One partners with Snapchat to share fan-produced videos
The deal reverses Formula One's earlier policy of removing fan videos from social media channels.
By Robert Williams • July 14, 2017 -
Facebook tests AR camera technology from Meitu
The news comes as several platforms ramp up their AR strategies.
By Robert Williams • July 14, 2017 -
Hewlett Packard Enterprise, Quartz partner on bot guide for digital content
The bot, named "Hugo," is embedded in native ads and can converse with users about relevant topics around a new custom content project.
By David Kirkpatrick • July 14, 2017 -
KFC's e-commerce shop peddles $20K meteorite shaped like a chicken sandwich
The Yum! chain is also rolling out a branded mobile phone in China to celebrate its 30 years of operation in the region.
By David Kirkpatrick • July 14, 2017
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