Mobile: Page 244
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Lyft's 'Taco Mode' brings riders to nearby Taco Bell
The new partnership lets late-night riders request a stop at a drive-through window.
By Robert Williams • July 26, 2017 -
Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nielsen to report Hulu, YouTube TV live viewing stats alongside network ratings
The move reflects the shift in viewer preferences toward digital streaming alternatives.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Fotolia
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
Twitter's crackdown on trolls is 10x bigger than a year ago
The social media platform says it now suspends thousands of abusive accounts every day.
By Robert Williams • July 25, 2017 -
Apple spotlights 3 flaws in tracking app downloads
The company isn't planning to give full access to its customer data, but it's willing to work with third-party measurement companies to help app developers.
By Robert Williams • July 25, 2017 -
Study: Mercedes-Benz earns top spot for social media brand engagements
The luxury carmaker racks up 153.7 million engagements thanks to "beautiful" imagery.
By Robert Williams • July 25, 2017 -
L2: Hair care and color brands embrace strong mobile, digital marketing strategies
The beauty categories are guided by the example of a number of independent labels, according to a new study.
By David Kirkpatrick • July 25, 2017 -
Fotolia
Opinion3 big opportunities for e-commerce marketers in 2017
Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.
By Daniel Brzezinski • July 25, 2017 -
What boycott? Alphabet's ad revenue tops $22B on YouTube, mobile search strength
YouTube boasts 1.5 billion monthly viewers and an average viewing time of 60 minutes a day as it looks to dominate Facebook and TV in video.
By David Kirkpatrick • July 25, 2017 -
Modiface eye-tracking app increases Smashbox conversions by 27%
The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.
By Dan O'Shea • July 24, 2017 -
WhatsApp builds out business team to boost revenue
The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.
By Robert Williams • July 24, 2017 -
Snap hires software protection team from Swiss startup
As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.
By Robert Williams • July 24, 2017 -
Arcadia Group brands reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Google debuts ad campaign #OnGoogleMaps
The Google Maps-linked hashtag is the latest way the search giant is advertising location-based search.
By Robert Williams • July 21, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
McDonald's boosts delivery service buzz with branded merch giveaway
The McDelivery partnership with UberEATS has become a big part of the fast food chain's growth plans following early success.
By David Kirkpatrick • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017 -
Study: Chatbots gain popularity with consumers, especially millennials
People most prefer chatbots over human interaction when they're checking order status or doing product research, according to findings from 3Cinteractive.
By Robert Williams • July 20, 2017 -
Google introduces personalized news feed on Android and iOS
Articles are selected based on search history and topics that users choose to follow.
By Robert Williams • July 20, 2017 -
Under Armour speaks to female achievement in content-rich global campaign
"Unlike Any" celebrates the brand's women ambassadors with spoken word collaborations and 200 pieces of digital and social media content.
By David Kirkpatrick • July 20, 2017
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