Mobile: Page 246
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Target Twitter interactions drive up 'brand love' 11%
The big-box retailer's Twitter strategy also drove an 8% increase in shopping intent among those who shop only once a month by using Promoted Tweets.
By Dan O'Shea • July 26, 2017 -
Unilever, Saatchi launch 'Bella the Bot' to help skincare shoppers
Superdrug stores will have scannable Facebook Messenger codes to initiate chats.
By Robert Williams • July 26, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
'Game of Thrones' reaches 45M people with Snapchat lens
HBO bought a sponsored selfie lens that transformed Snapchatters into blue-eyed ice zombies.
By Robert Williams • July 26, 2017 -
Lyft's 'Taco Mode' brings riders to nearby Taco Bell
The new partnership lets late-night riders request a stop at a drive-through window.
By Robert Williams • July 26, 2017 -
Study: Social media spending increased 40% in Q2
The big growth areas are mobile and product ads. Additionally, social ad costs are up while search ad rates are down.
By David Kirkpatrick • July 26, 2017 -
Nielsen to report Hulu, YouTube TV live viewing stats alongside network ratings
The move reflects the shift in viewer preferences toward digital streaming alternatives.
By David Kirkpatrick , Natalie Black (Koltun) • July 26, 2017 -
Fotolia
CPG ad reductions intensified in Q2, reports IPG
The ad agency holding group's CEO said the sector had a disproportionate negative impact on revenue.
By David Kirkpatrick , Chantal Tode • July 26, 2017 -
Twitter's crackdown on trolls is 10x bigger than a year ago
The social media platform says it now suspends thousands of abusive accounts every day.
By Robert Williams • July 25, 2017 -
Apple spotlights 3 flaws in tracking app downloads
The company isn't planning to give full access to its customer data, but it's willing to work with third-party measurement companies to help app developers.
By Robert Williams • July 25, 2017 -
Study: Mercedes-Benz earns top spot for social media brand engagements
The luxury carmaker racks up 153.7 million engagements thanks to "beautiful" imagery.
By Robert Williams • July 25, 2017 -
L2: Hair care and color brands embrace strong mobile, digital marketing strategies
The beauty categories are guided by the example of a number of independent labels, according to a new study.
By David Kirkpatrick • July 25, 2017 -
Fotolia
Opinion3 big opportunities for e-commerce marketers in 2017
Progressive profiling, machine learning and local search are creative tactics available to e-commerce marketers looking to stand out, writes Daniel Brzezinski, COO of GetResponse.
By Daniel Brzezinski • July 25, 2017 -
What boycott? Alphabet's ad revenue tops $22B on YouTube, mobile search strength
YouTube boasts 1.5 billion monthly viewers and an average viewing time of 60 minutes a day as it looks to dominate Facebook and TV in video.
By David Kirkpatrick • July 25, 2017 -
Modiface eye-tracking app increases Smashbox conversions by 27%
The company behind several brands' virtual makeup apps is now using eye-tracking to give marketers consumer experience insights.
By Dan O'Shea • July 24, 2017 -
WhatsApp builds out business team to boost revenue
The Facebook-owned company shunned third-party ads in its early days, but is gradually warming to the idea in the face of zero profitability.
By Robert Williams • July 24, 2017 -
Snap hires software protection team from Swiss startup
As Instagram continues to copy its features, Snap is beefing up its security and encryption expertise.
By Robert Williams • July 24, 2017 -
Arcadia Group brands reportedly enabling in-store mobile ordering
More than 1,400 stores across the company's seven brands have been outfitted with iPads enabled with mobile ordering capabilities.
By Dan O'Shea • July 24, 2017 -
Study: Facebook takes top spot for connectedness
Consumers name Facebook far more than any other brand when asked about companies that connect the world.
By David Kirkpatrick • July 24, 2017 -
Deep Dive
How to prepare for iPhone's fast-approaching iOS 11 update
The mobile operating system's latest refresh will include significant new opportunities in augmented reality, NFC marketing and voice engagements.
By Kayla Matthews • July 24, 2017 -
Google debuts ad campaign #OnGoogleMaps
The Google Maps-linked hashtag is the latest way the search giant is advertising location-based search.
By Robert Williams • July 21, 2017 -
Amazon pays publishers, influencers to post on Spark
The e-commerce giant is seeking more content for its shopping-oriented social network.
By Robert Williams • July 21, 2017 -
Ritz-Carlton lets WSJ readers explore 9 neighborhoods via VR
Running on WSJ.com's homepage, the campaign points to the growing traction of immersive ad experiences online.
By David Kirkpatrick , Natalie Black (Koltun) • July 21, 2017 -
IAB Standard Ad Unit Portfolio finalized with flexible ad sizes
Changes to the standards reflect the move toward cross-screen and responsive advertising.
By David Kirkpatrick • July 21, 2017 -
McDonald's boosts delivery service buzz with branded merch giveaway
The McDelivery partnership with UberEATS has become a big part of the fast food chain's growth plans following early success.
By David Kirkpatrick • July 21, 2017 -
Facebook to test paid news subscription feature
The social network has been working on a paywall to handle premium and metered plans.
By Robert Williams • July 20, 2017
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