Mobile: Page 246
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Pandora, Foursquare partner for offline attribution
Subway and Mohegan Sun casino are testing if the music platform's ad mix actually drives foot traffic.
By David Kirkpatrick • July 14, 2017 -
Report: Are super-short video ads stifling creativity?
According to some agency executives, a trend spawned by social media platforms like Snapchat doesn't allow for proper storytelling or emotional connection with viewers.
By David Kirkpatrick • July 14, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Coca-Cola to debut AI-powered vending machine apps
Consumers will be able to order drinks ahead of time via an app that adjusts to their location.
By Robert Williams • July 13, 2017 -
Papa John's adopts Facebook's latest food ordering option
Consumers can now order pizza from the chain's Facebook page and the platform's main navigation.
By Robert Williams • July 13, 2017 -
Apple now accepts PayPal on iTunes, App Store
PayPal will integrate with Siri and bring its One Touch mobile feature to authenticate transactions with a fingerprint and fewer clicks or text submissions.
By Robert Williams • July 13, 2017 -
VR evolves with live streaming, interactive movie ad
Facebook's VR social hangout gets live streaming while the upcoming film "Jigsaw" delivers an interactive Virtual Room experience.
By David Kirkpatrick • July 13, 2017 -
Instagram has a counterfeit ad problem
A number of ads on Facebook's popular photo-sharing app sell products with doctored brand logos.
By David Kirkpatrick , Natalie Black (Koltun) • July 13, 2017 -
Millennials choose mobile, Target, Walmart for back-to-school shopping
In a significant shift from last year, the report found that Target and Walmart are now more popular for back-to-school shopping than Amazon.
By Robert Williams • July 12, 2017 -
Study: Apple's Siri lost 15% of users in the past year
Amazon's Alexa soared fourfold to 2.6 million users at the end of the May from 800,000 a year earlier.
By Robert Williams • July 12, 2017 -
Bank says it was wrong about Snapchat's ability to innovate ad product
The lead banker for Snap's IPO said it miscalculated the level of improvement in monetizing users this year.
By Robert Williams • July 12, 2017 -
CMO Council: Most marketers struggle with localizing campaigns
A study found marketers aren't taking a localized approach to content from the start, even as consumers demand greater customization.
By David Kirkpatrick • July 12, 2017 -
Facebook rolls out Messenger ads globally
One Australian retailer found early tests of the product helped it reach customers where they were already active and engaged.
By David Kirkpatrick , Peter Adams • July 12, 2017 -
Dick's Sporting Goods' new CMO led digital transformation at Dunkin' Donuts
Scott Hudler will leverage his experience as chief digital officer at Dunkin' Donuts to drive the sporting goods retailer's consumer engagement strategy.
By David Kirkpatrick • July 12, 2017 -
Flickr
Disney Accelerator's 2017 class spotlights emerging tech
Of the 11 startups included in the program, many showcase underlying technology that's highly relevant to marketers and media companies.
By David Kirkpatrick • July 12, 2017 -
Mazda skids across the screen in distracted driving ad
Following backlash from a Super Bowl ad in 2014, the car company is rolling out mobile takeover ads.
By Robert Williams • July 11, 2017 -
Report: Apple's iTunes loses market share for movie downloads
The tech company's sales and rentals have grown, but aren't keeping pace with other services.
By Robert Williams • July 11, 2017 -
L'Oréal gets mobile AR makeover
The renewed partnership with Perfect Corp. follows a May smartphone promotion tied to the Cannes Film Festival.
By Robert Williams • July 11, 2017 -
Perrier Sparkling Natural Mineral Water
Perrier's social-focused NYC pop-up stokes the 5 senses
Coming ahead of the launch of two new flavors — and peak summer heat — the event targets influencers and features a Twitter vending machine.
By David Kirkpatrick , Peter Adams • July 11, 2017 -
Tendril
IAB updates viewability specifications for in-app ads
The new standards will give marketers more details about viewability, audio and ad load times.
By Robert Williams • July 10, 2017 -
Political campaigns leverage mobile tech to better target voters
Tools like geofencing and geolocation are used to reach audiences beyond partisan rallies, mailings, phone calls and door knocking.
By Robert Williams • July 10, 2017 -
GE Healthcare divides documentary into 1-minute segments for Instagram
The unique approach is meant to make content more appealing to mobile audiences.
By Robert Williams • July 10, 2017 -
Baskin-Robbins teams with DoorDash for nationwide ice cream delivery
Just in time for National Ice Cream Month, the service is rolling out to almost two dozen cities around the U.S.
By David Kirkpatrick • July 10, 2017 -
L2: Instagram rules video engagement
The report also saw a ripple effect of TV ads leading to a higher organic interest on digital channels.
By David Kirkpatrick , Natalie Black (Koltun) • July 10, 2017 -
Opinion
The evolution of third-party data
Real-time "signals" specific to an individual could replace audience segments in the future, writes LiveRamp's Luke McGuinness.
By Luke McGuinness • July 10, 2017 -
Deep Dive
Legal AR/VR pitfalls marketers should avoid, according to law experts
From trespassing to inducing nausea in users, the emerging technologies pose some unique obstacles for brands.
By Laura Klepacki • July 10, 2017
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