Mobile: Page 243
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Hawaiian Airlines debuts two-way text tool for customer service
The airline is removing friction for consumers to get the information they need via SMS text messaging.
By Robert Williams • Aug. 10, 2017 -
Siri ad starring The Rock was most watched on YouTube
Apple's ad that showed off Siri's capabilities was viewed 14 million times on YouTube in July.
By Robert Williams • Aug. 10, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Nestle's Sanpellegrino updates Delightways app with social influencers
The beverage brand urges users to discover the joys of wandering through neighborhoods guided by lifestyle experts.
By Robert Williams • Aug. 10, 2017 -
Kellogg satisfies on-the-go cravings with ride-hailing snack service
The brand has partnered with Cargo to put Pringles, Rice Krispies Treats and Cheez-Its into Uber and Lyft vehicles.
By Robert Williams • Aug. 10, 2017 -
Some mainstream sites make Google's 'naughty' ad list
In advance of bringing ad blocking tech to its Chrome browser, Google has reviewed around 10,000 websites for poor ad user experiences.
By David Kirkpatrick • Aug. 10, 2017 -
EBags taps social influencers for back-to-school campaign
The travel gear e-tailer is working with popular YouTubers and bloggers to showcase backpacks.
By Robert Williams • Aug. 9, 2017 -
Pixabay
Opinion4 tips to make customer service bots more useful
Though still in their infancy, bots can help cut costs, boost efficiency and lead to happy customers. But when bots fail, LivePerson's Rurik Bradbury asks, how do people pick up the slack?
By Rurik Bradbury • Aug. 9, 2017 -
Pinterest offers autoplay video ads to all advertisers
Early tester Cheetos saw a 51% gain in purchase intent among its target demographic.
By Robert Williams • Aug. 9, 2017 -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Facebook moves to stop unintentional mobile ad clicks
Getting rid of "fat finger" ads that appear designed to cause accidental clicks aims to improve the user experience as well as the value of marketers' campaigns.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Facebook shutters Snapchat competitor Lifestage and standalone Groups app
The social network's main app could be improved to provide a better experience for users who participate in groups.
By Robert Williams • Aug. 9, 2017 -
Simon debuts 'concierge bot' for mall shoppers
The mobile tech can answer questions about store hours, restaurants, events, promos and amenities at all 208 locations.
By Robert Williams • Aug. 8, 2017 -
Financial Times returns to Apple's App Store after 6-year absence
The news publisher abandoned the platform after disagreements over revenue and data sharing.
By Robert Williams • Aug. 8, 2017 -
YouTube cues up in-app video sharing and chat features
The move reduces friction and keeps users in its app by making it more of a social hub.
By Robert Williams • Aug. 8, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
Melissa's Shoes
Melissa Shoes taps micro-influencer tech in stores
The brand known for "jelly" shoes is rewarding shoppers who post to social media via in-store M-ND terminals.
By Samantha Schwartz • Aug. 8, 2017 -
Verizon launches digital-only experiential rewards program
Verizon Up's features are based on customer feedback, with rewards centered around value and experiences.
By David Kirkpatrick • Aug. 8, 2017 -
Study: Vimeo outdelivers YouTube on email KPIs
While Google's video platform is far more popular, it saw lower open rates and clickthrough rates based on analysis of almost 2 billion emails.
By David Kirkpatrick , Peter Adams • Aug. 8, 2017 -
Blippar debuts AR tool that's 2x more accurate than GPS
With a smaller margin of error, digital overlays like virtual store signs and digital menu boards would be more stable, giving users an enhanced mobile experience.
By Robert Williams • Aug. 7, 2017 -
Snap tests Advanced Mode tools to manage big ad campaigns
Marketers can create lists of favorite Snapchat audiences and use spreadsheets to quickly create new campaigns.
By Robert Williams • Aug. 7, 2017 -
Report: New Apple Watch will directly link to mobile networks
The smart watch might finally break free from needing an iPhone nearby to function.
By Robert Williams • Aug. 7, 2017 -
Rimmel London debuts AR makeup tool for Facebook's in-app camera
Users can virtually sample the brand's eyeliner looks and share them directly on the social network.
By Robert Williams • Aug. 7, 2017 -
Report: Google prepares Stamp to mimic Snapchat's Discover
The new media technology will be built around Google's AMP for more visually-oriented media content on mobile.
By David Kirkpatrick • Aug. 7, 2017 -
Perrier Sparkling Natural Mineral Water
Deep DiveMarketers take out-of-home efforts in new directions this summer
Purpose is powering outdoor activations more often this year, with mobile and digital serving as a connective tissue.
By Paul Conley • Aug. 7, 2017 -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017
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