Mobile: Page 243
-
Babies R Us rebrands to reach millennial parents
The "Be Prepared-ish" digital-first campaign will run across social media.
By Robert Williams • July 31, 2017 -
Twitter tests $99 monthly tweet promotions
For the monthly fee, an advertiser lets Twitter choose which tweets to promote.
By Robert Williams • July 31, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
MLB players promote dedicated social app with Lucktastic games
MLBPA Fun Packs featuring star players will be released each week for the remainder of the 2017 season.
By Robert Williams • July 31, 2017 -
Starbucks' mobile ordering reaches 9% of transactions
The coffee chain plans to add a guest checkout feature to its app in early 2018.
By Robert Williams • July 31, 2017 -
Forrester: Consumers are adept at avoiding ads
Ad blocking isn't the only way consumers are redefining their advertising experience, per a new study.
By David Kirkpatrick • July 31, 2017 -
Procore
Study: Even loyal customers won't stick around after a poor experience
Nearly half of consumers said repeated bad brand experiences will drive them away.
By Pamela Deloatch • July 31, 2017 -
Deep Dive
Why quick-service restaurants are putting in-store tech on the menu
From digital menu boards and ordering kiosks to branded drive-thru robots, chains are serving up more engaging tools in their brick-and-mortar locations than ever before.
By Natalie Black (Koltun) • July 31, 2017 -
Delta repaints Brooklyn 'selfie' wall to map out 133 of its travel destinations
A fresh coat is being applied to a building the airline previously used to showcase a partnership with the dating app Tinder.
By David Kirkpatrick • July 31, 2017 -
Chase, NowThis partner on personal finance media brand
A growing number of brands are pursuing content partnerships with mobile-first media companies to reach younger consumers.
By Robert Williams • July 28, 2017 -
Facebook Messenger update enhances chatbot engagement, interactivity
Messenger 2.1 adds new call-to-action buttons and better natural language processing.
By Robert Williams • July 28, 2017 -
P&G's sales rise despite trimming $140M from digital ad spending
Will other marketers start to wonder if they, too, need to right-size their digital budgets?
By David Kirkpatrick • July 28, 2017 -
Study: Video ad viewability and completion rates up 20%
While mobile is increasingly critical to marketer's strategies here, desktop video ads actually outperformed mobile in clickthrough rates.
By David Kirkpatrick • July 28, 2017 -
Column
Campaign Trail: P&G's 'The Talk,' 'The Emoji Movie,' Siri and The Rock
One marketer misses the mark while dramatically different sentiments from two others hit the right chords.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • July 28, 2017 -
La Croix wins over millennial taste buds with Instagram micro-influencers
Insta-worthy pastel packaging has helped breathe new life into the 30-plus-year-old sparkling water brand.
By David Kirkpatrick , Peter Adams • July 28, 2017 -
Study: Shopping apps ride Amazon Prime Day's tide
The e-commerce giant's day-long sale had a positive effect on retail apps the entire week — except on Prime Day itself.
By Robert Williams • July 27, 2017 -
Adidas pairs with designer Alexander Wang on chatbot ordering
The designer's new line will be delivered by bike messenger in New York City on July 29.
By Robert Williams • July 27, 2017 -
Facebook underscores marketing opportunity with short-form mobile video
Creating "snackable" content has driven business results for brands like Tropicana and Ben & Jerry's, COO Sheryl Sandberg said on the company's Q2 earnings call.
By David Kirkpatrick , Peter Adams • July 27, 2017 -
HBO Now grows app downloads 4x with 'Game of Thrones' debut
The season 7 premiere of the hit series boosted downloads to more than 500,000 for the following week.
By Robert Williams • July 27, 2017 -
Twitter's Q2 ad revenue drops 8% as US users fly away
Competing for advertising dollars is only going to get tougher for the platform if users aren't engaged.
By Chantal Tode • July 27, 2017 -
Forrester: Self-driving cars will be a marketing boon
The advent of autonomous cars is an opportunity for marketing and advertising on a number of fronts.
By David Kirkpatrick • July 27, 2017 -
Study: Almost 10% of US adults engage with a podcast monthly
Podcast listeners were singled out for their influential ability, which ranked 3x higher than the average U.S. population.
By David Kirkpatrick • July 27, 2017 -
L'Oréal Paris puts heavy social push behind National Lipstick Day
On top of encouraging users to share photos and video with a branded hashtag, the company is leveraging the event to launch its Colour Riche Matte Lipstick.
By David Kirkpatrick • July 27, 2017 -
Target Twitter interactions drive up 'brand love' 11%
The big-box retailer's Twitter strategy also drove an 8% increase in shopping intent among those who shop only once a month by using Promoted Tweets.
By Dan O'Shea • July 26, 2017 -
Unilever, Saatchi launch 'Bella the Bot' to help skincare shoppers
Superdrug stores will have scannable Facebook Messenger codes to initiate chats.
By Robert Williams • July 26, 2017 -
'Game of Thrones' reaches 45M people with Snapchat lens
HBO bought a sponsored selfie lens that transformed Snapchatters into blue-eyed ice zombies.
By Robert Williams • July 26, 2017
Previous
