Mobile: Page 242
-
Lyft's 'Taco Mode' drives 3% more late-night visits to Taco Bell
Using mobile location data, PlaceIQ tracked the impact on visits from the Mexican food chain's recent promotion through the Lyft app.
By Robert Williams • Aug. 16, 2017 -
Ryan Willumson
IBM readies real-time app for Atlanta's new sports complex
Internet of Things technology installed throughout Mercedes-Benz Stadium helps provide fans with a personalized experience.
By Robert Williams • Aug. 16, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook gives brands more control with new influencer marketing tools
Brands can now boost sponsored posts from the creator's Page as well as access improved performance metrics and campaign tracking.
By David Kirkpatrick • Aug. 16, 2017 -
Dollar Photo Club
Ad market expands 5% as spending by Amazon, Google jumps
The growth happened in spite of "mass market weakness" and declines in major national media, including TV.
By David Kirkpatrick • Aug. 16, 2017 -
MobileSmith
OpinionHow mobile sites performed during Q2 2017
A key observation is the extent to which the number of third-party hosts deployed on a site influences webpage load time, according to Dennis Callaghan of Catchpoint.
By Dennis Callaghan • Aug. 16, 2017 -
Mike's Hard Lemonade partners with Drizly to target millennial men
The "Drink on the Bright Side" campaign features a sweepstakes to win a house party hosted by rapper and comedian Lil Dicky.
By Robert Williams • Aug. 15, 2017 -
Snapchat's new Crowd Surf feature fuses together concert videos
Machine learning matches audio clips from users attending an event at the same location.
By Robert Williams • Aug. 15, 2017 -
Airbnb tailors custom travel packages with Vice Media
A new partnership offers globe-trotting experiences that align with the publisher's "punk" attitude.
By David Kirkpatrick , Peter Adams • Aug. 15, 2017 -
Google Creative Commons License
Google's Universal App Campaigns will soon replace all AdWords app install ads
Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.
By David Kirkpatrick • Aug. 15, 2017 -
Denver Broncos unveil mobile bingo app for 2017 season
The football team and sponsor Coca-Cola Zero Sugar are giving away cash prizes and memorabilia to lucky fans.
By Robert Williams • Aug. 15, 2017 -
Study: Voice-enabled devices boost audio listening
Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers.
By Robert Williams • Aug. 14, 2017 -
Barclays: $1,000 iPhone is too expensive
The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.
By Robert Williams • Aug. 14, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Samsung's web browser now works on most Android phones
With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.
By Robert Williams • Aug. 14, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
Deep Dive
Insta-fakers: When fraud hits influencer marketing
The now-mainstream tactic is increasingly blemished by bots and bought likes, pointing to a potentially broken system.
By Natalie Black (Koltun) • Aug. 14, 2017 -
BuzzFeed to host morning show on Twitter
Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.
By Robert Williams • Aug. 14, 2017 -
Yelp gets shopping help from Curbside
Users can now browse for products, order them from a participating local business and drive to pick up their order without getting out of the car.
By Robert Williams • Aug. 11, 2017 -
Hilton expands smartphone key access to 2K hotels
The hotel chain's Digital Key is available on its mobile application.
By Robert Williams • Aug. 11, 2017 -
Snap's good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn't all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Study: Pinterest helps brands engage shoppers
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.
By Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Study: YouTube named most loved brand by children for second straight year
The Google-owned video platform bested challengers like Oreo, Lego, McDonald's and Crayola.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
Walmart jumps ahead of Amazon with Scan & Go
Walmart, in a race with Amazon toward frictionless checkout, is launching an in-app scan and payment feature for shoppers to use in stores.
By Dan O'Shea • Aug. 10, 2017
Previous
