Mobile: Page 242
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Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Michelob Ultra taps Messenger bot to brew workout program interest
The low-carb beer brand is running weekly, influencer-led sessions via the app.
By David Kirkpatrick • Aug. 4, 2017 -
As Xiaomi takes top spot, wearables may not be exhausted just yet
Despite mediocre growth forecasts, investors are still betting on the devices based on the strength of health and fitness applications.
By David Kirkpatrick • Aug. 4, 2017 -
Tillys
Tilly's taps AR and YouTube star Shonduras for in-store push
Shoppers who visit Tilly's stores can collect virtual coins in the retailer's app to get discounts.
By Robert Williams • Aug. 3, 2017 -
Vungle helps developers get users on Amazon Fire tablets
Amazon's fast-growing ad business seeks more attention from brand marketers.
By Robert Williams • Aug. 3, 2017 -
Facebook offers tips for converting TV ads to mobile
The social network says marketers need to make sales pitches short and sweet.
By Robert Williams • Aug. 3, 2017 -
Red Roof's mobile bookings double following site refresh
"This 'digital front door' is becoming more and more important in customers choosing us over our competitors," says Red Roof's president Andrew Alexander.
By Natalie Black (Koltun) • Aug. 3, 2017 -
Instagram touts user engagement, brand success on Stories as Snap tumbles
Launched a year ago, the lookalike feature has quickly curried the favor of marketers.
By David Kirkpatrick • Aug. 3, 2017 -
Facebook News Feed reduces link visibility for slow-loading sites
The move could be a bid to get more publishers to adopt Instant Articles.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 3, 2017 -
Snap to develop selfie drone, college content and better ad measurement
Snapchat is reportedly forming relationships with college newspapers and looking to buy drone companies.
By Robert Williams • Aug. 2, 2017 -
Study: Gen Z more likely to play games, review products for loyalty points
There are some key differences between Gen Z and millennials when it comes to building loyalty, according to the CrowdTwist study.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 2, 2017 -
Amtrak partners with Lyft to hail rides
The partnership promises a seamless end-to-end travel experience to and from an Amtrak station.
By Robert Williams • Aug. 2, 2017 -
Shopkick pivots, offers rewards for mobile shopping on Boxed, eBay
Groupon and Spring are also early partners as the in-store program rewards browsing and buying on smartphones for the first time.
By Robert Williams • Aug. 2, 2017 -
Apple bullish on strength in iPhone, iPad and App Store
Coming off a strong fiscal Q3, Apple is confident in the prospects for its next iPhone, which recently marked the 10th anniversary for the iconic product.
By Robert Williams • Aug. 2, 2017 -
Pizza Hut's revamped loyalty program pays customers back in points, pizza
A fresh approach to rewards arrives after the Yum! brand introduced a real-time delivery tracker earlier this year.
By David Kirkpatrick , Peter Adams • Aug. 2, 2017 -
Deep Dive
How mobile is changing back-to-school
Gen Z students and millennial parents comprise much of the back-to-school market and having, or not having, a mobile strategy could make or break the season.
By Cara Salpini • Aug. 1, 2017 -
Study: App publishers earn 55% of revenue from ads
Eighty percent of top publishers use both video and display ads to monetize their apps, AdColony found.
By Robert Williams • Aug. 1, 2017 -
Giphy plans to test sponsored GIFs to boost monetization
Viral animated images may give advertisers a chance to reach the platform's 200 million daily users and their friends.
By Natalie Black (Koltun) , Robert Williams • Aug. 1, 2017 -
Pinterest prioritizes mobile with upgraded search and Lens
The image-collecting service gets 85% of search requests from mobile devices.
By Robert Williams • Aug. 1, 2017 -
Opinion
Why social influencers are here to stay
Influencers are an unavoidable part of the marketing mix, but they must fit the brand to be effective, writes Baesman Insights' Evan Magliocca.
By Evan Magliocca • Aug. 1, 2017 -
Report: Publishers fill video content needs with repackaged ads
Business Insider and Cheddar re-edit video ads with subtitles and music and post them on social media.
By David Kirkpatrick • Aug. 1, 2017 -
New AI interfaces from Avis, Kia are sales driven
Avis Car Rental is rolling out a Google Assistant reservation action and Kia Motors announced an Amazon Alexa marketing skill.
By David Kirkpatrick • Aug. 1, 2017 -
Discovery dunks viewers into a school of hammerheads with VR 'Shark Week' ad
The cable network is using an immersive homepage experience to drive adoption of its VR mobile app.
By David Kirkpatrick , Natalie Black (Koltun) • Aug. 1, 2017 -
The Hoffman Agency
Spanish winemaker uncorks NFC-powered contest to engage consumers
A promotion urges shoppers to tap wine bottles with their smartphones for a chance to win multiple prizes.
By Paul Conley • Aug. 1, 2017
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