Mobile: Page 241
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Opinion4 tips to make customer service bots more useful
Though still in their infancy, bots can help cut costs, boost efficiency and lead to happy customers. But when bots fail, LivePerson's Rurik Bradbury asks, how do people pick up the slack?
By Rurik Bradbury • Aug. 9, 2017 -
Pinterest offers autoplay video ads to all advertisers
Early tester Cheetos saw a 51% gain in purchase intent among its target demographic.
By Robert Williams • Aug. 9, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
ANA: Non-transparent ad production bidding is widespread and costly for advertisers
A new study reveals agencies commonly control the bidding process for production services while also competing for the business.
By Chantal Tode • Aug. 9, 2017 -
Facebook moves to stop unintentional mobile ad clicks
Getting rid of "fat finger" ads that appear designed to cause accidental clicks aims to improve the user experience as well as the value of marketers' campaigns.
By David Kirkpatrick , Peter Adams • Aug. 9, 2017 -
Facebook shutters Snapchat competitor Lifestage and standalone Groups app
The social network's main app could be improved to provide a better experience for users who participate in groups.
By Robert Williams • Aug. 9, 2017 -
Simon debuts 'concierge bot' for mall shoppers
The mobile tech can answer questions about store hours, restaurants, events, promos and amenities at all 208 locations.
By Robert Williams • Aug. 8, 2017 -
Financial Times returns to Apple's App Store after 6-year absence
The news publisher abandoned the platform after disagreements over revenue and data sharing.
By Robert Williams • Aug. 8, 2017 -
YouTube cues up in-app video sharing and chat features
The move reduces friction and keeps users in its app by making it more of a social hub.
By Robert Williams • Aug. 8, 2017 -
Apple joins Instagram to show off 'Shot on iPhone' campaign
The tech giant is using a hashtag to encourage followers to share their best pics taken with its smartphone.
By David Kirkpatrick • Aug. 8, 2017 -
Melissa's Shoes
Melissa Shoes taps micro-influencer tech in stores
The brand known for "jelly" shoes is rewarding shoppers who post to social media via in-store M-ND terminals.
By Samantha Schwartz • Aug. 8, 2017 -
Verizon launches digital-only experiential rewards program
Verizon Up's features are based on customer feedback, with rewards centered around value and experiences.
By David Kirkpatrick • Aug. 8, 2017 -
Study: Vimeo outdelivers YouTube on email KPIs
While Google's video platform is far more popular, it saw lower open rates and clickthrough rates based on analysis of almost 2 billion emails.
By David Kirkpatrick , Peter Adams • Aug. 8, 2017 -
Blippar debuts AR tool that's 2x more accurate than GPS
With a smaller margin of error, digital overlays like virtual store signs and digital menu boards would be more stable, giving users an enhanced mobile experience.
By Robert Williams • Aug. 7, 2017 -
Snap tests Advanced Mode tools to manage big ad campaigns
Marketers can create lists of favorite Snapchat audiences and use spreadsheets to quickly create new campaigns.
By Robert Williams • Aug. 7, 2017 -
Report: New Apple Watch will directly link to mobile networks
The smart watch might finally break free from needing an iPhone nearby to function.
By Robert Williams • Aug. 7, 2017 -
Rimmel London debuts AR makeup tool for Facebook's in-app camera
Users can virtually sample the brand's eyeliner looks and share them directly on the social network.
By Robert Williams • Aug. 7, 2017 -
Report: Google prepares Stamp to mimic Snapchat's Discover
The new media technology will be built around Google's AMP for more visually-oriented media content on mobile.
By David Kirkpatrick • Aug. 7, 2017 -
Perrier Sparkling Natural Mineral Water
Deep DiveMarketers take out-of-home efforts in new directions this summer
Purpose is powering outdoor activations more often this year, with mobile and digital serving as a connective tissue.
By Paul Conley • Aug. 7, 2017 -
Deep Dive
Will Spark ignite Amazon as a social media leader? Just maybe
Amazon's launch of an in-app news feed could set the groundwork for a deeper push into social media and open up new advertising opportunities.
By Chantal Tode • Aug. 7, 2017 -
Wayfair's shopping app featured on new Tango-enabled phone from ASUS
The retailer has integrated its AR and shopping apps for the first smartphone to support both Tango AR and Daydream VR.
By Robert Williams • Aug. 4, 2017 -
Google Play store buries low-quality Android apps
The search giant changed its software to screen out mobile applications with poor quality ratings.
By Robert Williams • Aug. 4, 2017 -
Kylie Jenner to host Snapchat show
"Ask Kylie" will debut on Snapchat Discover leading up to new episodes of E!'s "Life of Kylie."
By Robert Williams • Aug. 4, 2017 -
Column
Campaign Trail: Coke's trashy love story; McDonald's saucy posts; Friskies races into video
Two brands with different approaches to video and another's well-timed social moment are under the microscope this week.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 4, 2017 -
American Express rewards Facebook users who tune in for video ad
Since 90% of Facebook users scroll past video with the sound turned off, the brand nestled in a secret message for those listening.
By David Kirkpatrick • Aug. 4, 2017 -
Michelob Ultra taps Messenger bot to brew workout program interest
The low-carb beer brand is running weekly, influencer-led sessions via the app.
By David Kirkpatrick • Aug. 4, 2017
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