Mobile: Page 240
-
Snapchat's new Crowd Surf feature fuses together concert videos
Machine learning matches audio clips from users attending an event at the same location.
By Robert Williams • Aug. 15, 2017 -
Airbnb tailors custom travel packages with Vice Media
A new partnership offers globe-trotting experiences that align with the publisher's "punk" attitude.
By David Kirkpatrick , Peter Adams • Aug. 15, 2017 -
Trendline
Retail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Google's Universal App Campaigns will soon replace all AdWords app install ads
Leveraging machine learning, Universal App Campaigns analyze signal combinations in real-time to drive higher conversions.
By David Kirkpatrick • Aug. 15, 2017 -
Denver Broncos unveil mobile bingo app for 2017 season
The football team and sponsor Coca-Cola Zero Sugar are giving away cash prizes and memorabilia to lucky fans.
By Robert Williams • Aug. 15, 2017 -
Study: Voice-enabled devices boost audio listening
Sixty-nine percent of people are regularly tuning into audio content on their voice-enabled smart speakers.
By Robert Williams • Aug. 14, 2017 -
Barclays: $1,000 iPhone is too expensive
The bank's analysts found that only 11% of people are willing to spend more than $1,000 on Apple's next smartphone.
By Robert Williams • Aug. 14, 2017 -
Sephora launches members-only social platform
The "Beauty Insider Community" allows customers to search for their favorite looks and engage in beauty-focused group discussions.
By Cara Salpini • Aug. 14, 2017 -
Samsung's web browser now works on most Android phones
With the rollout, enhanced ad blocking, Sync with Samsung Cloud and web Bluetooth are available across all Android 5.0 and higher phones.
By Robert Williams • Aug. 14, 2017 -
Study: In-app ad spending to hit $201B by 2021
Mobile now accounts for 51% of total digital ad spend.
By David Kirkpatrick • Aug. 14, 2017 -
Deep Dive
Insta-fakers: When fraud hits influencer marketing
The now-mainstream tactic is increasingly blemished by bots and bought likes, pointing to a potentially broken system.
By Natalie Black (Koltun) • Aug. 14, 2017 -
BuzzFeed to host morning show on Twitter
Wendy's, Bank of America and Toyota are sponsoring the live-streamed broadcast.
By Robert Williams • Aug. 14, 2017 -
Yelp gets shopping help from Curbside
Users can now browse for products, order them from a participating local business and drive to pick up their order without getting out of the car.
By Robert Williams • Aug. 11, 2017 -
Hilton expands smartphone key access to 2K hotels
The hotel chain's Digital Key is available on its mobile application.
By Robert Williams • Aug. 11, 2017 -
Snap's good news? Longer sessions, programmatic growth and US gains
While investors are pummeling Snap Inc. after another quarter of missed expectations, the news isn't all bad for marketers.
By Chantal Tode , Robert Williams • Aug. 11, 2017 -
Study: Pinterest helps brands engage shoppers
Pinners who engaged with an advertiser's content on the social network had a 40% larger shopping cart at checkout.
By Robert Williams • Aug. 11, 2017 -
Facebook finally announces premium video service Watch, but will anyone tune in?
The TV-like feature rolls out with shows from more than 30 media partners, entering a market dominated by YouTube and Netflix.
By David Kirkpatrick • Aug. 11, 2017 -
Study: YouTube named most loved brand by children for second straight year
The Google-owned video platform bested challengers like Oreo, Lego, McDonald's and Crayola.
By David Kirkpatrick , Peter Adams • Aug. 11, 2017 -
Column
Campaign Trail: Cheetos' cheesy pop-up; Ikea's chill college tour; Chiquita's take on 'eclipse fever'
Brands try to help stressed-out consumers relax with flashy food, campy spectacles and sensory support.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Aug. 11, 2017 -
Walmart jumps ahead of Amazon with Scan & Go
Walmart, in a race with Amazon toward frictionless checkout, is launching an in-app scan and payment feature for shoppers to use in stores.
By Dan O'Shea • Aug. 10, 2017 -
Hawaiian Airlines debuts two-way text tool for customer service
The airline is removing friction for consumers to get the information they need via SMS text messaging.
By Robert Williams • Aug. 10, 2017 -
Siri ad starring The Rock was most watched on YouTube
Apple's ad that showed off Siri's capabilities was viewed 14 million times on YouTube in July.
By Robert Williams • Aug. 10, 2017 -
Nestle's Sanpellegrino updates Delightways app with social influencers
The beverage brand urges users to discover the joys of wandering through neighborhoods guided by lifestyle experts.
By Robert Williams • Aug. 10, 2017 -
Kellogg satisfies on-the-go cravings with ride-hailing snack service
The brand has partnered with Cargo to put Pringles, Rice Krispies Treats and Cheez-Its into Uber and Lyft vehicles.
By Robert Williams • Aug. 10, 2017 -
Some mainstream sites make Google's 'naughty' ad list
In advance of bringing ad blocking tech to its Chrome browser, Google has reviewed around 10,000 websites for poor ad user experiences.
By David Kirkpatrick • Aug. 10, 2017 -
EBags taps social influencers for back-to-school campaign
The travel gear e-tailer is working with popular YouTubers and bloggers to showcase backpacks.
By Robert Williams • Aug. 9, 2017