Mobile: Page 239
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Toyota's latest campaign taps customized emoji videos, ASMR and interactive ads
The "Sensations" campaign for the new Camry leverages innovative ways to ignite the senses of mobile users.
By Robert Williams • Sept. 5, 2017 -
Google's AdSense tests monetizing sites with fewer ads, better targeting
The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs.
By David Kirkpatrick , Chantal Tode • Sept. 5, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017 -
Spotify drops head of original video and podcasts
The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.
By David Kirkpatrick • Sept. 5, 2017 -
Taco Bell opens retro video arcade to promote the Xbox One X
The reservation-only pop-up coincided with the PAX West gaming convention in Seattle.
By David Kirkpatrick • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017 -
Deep Dive
Interactive storytelling evolves with help from mobile tech
Text messages, chatbots and apps that engage people with a brand are a few of the ways that mobile technology is re-shaping interactions with consumers.
By Robert Williams • Sept. 5, 2017 -
Instagram now lets users see Stories on the mobile web
The Instagram.com website shows Stories at the top of a user feed, according to a blog post.
By Robert Williams • Sept. 1, 2017 -
Disney, NBA jump at new Gboard sticker opportunities
Hello Kitty, Disney, NBA and Illumination's "Despicable Me 3" are among the first brands to offer sticker packs on the newly updated Gboard for Android.
By Robert Williams • Sept. 1, 2017 -
Forrester: Teens suggest Instagram, Snapchat have room for more ads
Only 11% of teens say Instagram and Snapchat have too many ads, compared with 26% for Facebook.
By Robert Williams • Sept. 1, 2017 -
Levi Strauss' chatbot helps jeans buyers find the right fit
Chatbots are becoming more common, but Levi Strauss' new Virtual Stylist could be the next generation of the technology.
By Dan O'Shea • Sept. 1, 2017 -
Converse debuts Twitter show with 'Game of Thrones' star
Maisie Williams, who plays Arya Stark on the hit HBO series, will host the first episode of "Public Access" on Sept. 5.
By David Kirkpatrick , Peter Adams • Sept. 1, 2017 -
Study: Global AR market will grow 65% a year until 2023
Tech giants like Google and Microsoft and startups such as Blippar and Wikitude will help drive growth in North America.
By Robert Williams • Aug. 31, 2017 -
'Walking Dead' AR game puts zombie battle on smartphones
AMC Networks unveiled a zombie apocalypse version of "Pokemon Go."
By Robert Williams • Aug. 31, 2017 -
Amazon's Alexa will soon talk with Microsoft's Cortana
The tech giants announced plans to let their voice-enabled digital assistants work together.
By Robert Williams • Aug. 31, 2017 -
Getty
OpinionThe blessing and curse of proximity marketing
How can marketers effectively give consumers a choice without losing them?, asks Vejay G. Lalla and Paavana L. Kumar of Davis & Gilbert.
By Vejay G. Lalla and Paavana L. Kumar • Aug. 31, 2017 -
Adobe Stock
CMO Council: Brands look to telcos to optimize omnichannel performance
However, 56% of telco marketers said non-telco companies are out-performing them in delivering a true omnichannel experience.
By David Kirkpatrick • Aug. 30, 2017 -
P&G's Charmin revamps mobile app for finding clean restrooms
The toilet paper brand's SitOrSquat app lists reviews for 100,000 public bathrooms in a Yelp-like fashion.
By Robert Williams • Aug. 30, 2017 -
The image by Paul Nelhams is licensed under CC BY-ND 2.0
Google builds out hotel and flight price-tracking features
New features focused on cost-savings from the tech giant could worry companies like TripAdvisor.
By David Kirkpatrick • Aug. 30, 2017 -
Google debuts a more scalable AR platform as Apple's ARKit looms
Android smartphones will get greater AR capabilities through ARCore, giving marketers and developers a potential audience of millions.
By Robert Williams • Aug. 30, 2017 -
YouTube hits the refresh button with new logo, better optimized viewing experiences
The Google-owned video platform is touting how a range of video formats can now be successfully watched on almost any internet-connected device.
By David Kirkpatrick • Aug. 30, 2017 -
WhatsApp tests verified accounts to let companies chat directly with customers
Reports indicate that having a verified business account would allow a company to send automatic messages.
By Robert Williams • Aug. 30, 2017 -
Jack in the Box launches mobile game to promote new menu items
"Crave Crasher" highlights three new Munchie Mash+Ups offerings at select restaurants.
By Robert Williams • Aug. 29, 2017 -
Target merges Cartwheel into flagship mobile app
On deck are more changes, including mobile payment for REDcard users, who already enjoy 5% off all purchases and free shipping on online orders.
By Daphne Howland • Aug. 29, 2017 -
GNC opens Alipay transactions for its online business
The partnership arrives as Chinese consumer interest in health and nutritional products from the U.S. continues to grow.
By Robert Williams • Aug. 29, 2017
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