Mobile: Page 238
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MillerCoors taps non-traditional advertising to brew up interest for new brand
Two Hats, a light beer with fruit flavoring, comes as a bid to win over younger consumers and more women, in particular.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Pew: Two-thirds of Americans get news via social media
The biggest growth in social media news consumption was among people over 50.
By Robert Williams • Sept. 8, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
A+E Networks' Facebook show received 24M views in a week
"Bae or Bail," a hidden-camera reality show, is the network's first for Facebook Watch.
By Robert Williams • Sept. 8, 2017 -
NFL stars answer fans' football questions on StatMuse app
Users can virtually interact with football players and query StatMuse's sports stats database using voice commands.
By Robert Williams • Sept. 8, 2017 -
Lowe's crams DIY microvideos into Instagram Stories
The move underscores the potential of mobile video marketing, especially as more brands begin to leverage smartphones' full-screen vertical format.
By Robert Williams • Sept. 8, 2017 -
US Bank enables voice transactions via Alexa skill
In an industry not historically known for embracing user-friendly tech, several financial institutions are launching new tools for customers.
By Robert Williams • Sept. 7, 2017 -
Mountain Dew, AMC launch 'Walking Dead' AR app
Connecting the live show experience to a mobile game gives the soda brand a "second screen" advantage for engagement.
By Robert Williams • Sept. 7, 2017 -
Macy's I.N.C shows off Anna Sui designs with Facebook Messenger chatbot
Shoppers can view personalized notifications and the collection as well as make direct purchases.
By Robert Williams • Sept. 7, 2017 -
MediaRadar: 61% of publishers autoplay at least half of video ads
Major tech players' attempts to punish sites that support autoplay video suggest the format is on its way out, but adoption doesn't appear to be slowing.
By David Kirkpatrick • Sept. 7, 2017 -
Bud Light debuts mobile-enabled Touchdown Glass for NFL Kickoff
The glasses connect to an app and light up every time a fan's favorite football team scores.
By Robert Williams • Sept. 7, 2017 -
Accenture's acquisition spree continues with IBB Consulting, Matter deals
The latest buys include a design and innovation shop and a communications, media and technology specialist.
By David Kirkpatrick • Sept. 7, 2017 -
Getty
Facebook's reach figures don't match with US census data
An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology.
By David Kirkpatrick • Sept. 7, 2017 -
Visa calls an audible, drops NFL Kickoff ad to promote Harvey relief
A planned ad was swapped out last minute for one shot by NFL players with their smartphones asking for help with recovery efforts.
By David Kirkpatrick • Sept. 7, 2017 -
The Home Depot taps Google for voice shopping
The home improvement chain joins the voice-assistant fray this fall through a partnership with Google Express.
By Daphne Howland • Sept. 7, 2017 -
TAYLRD
Study: Millennial men have growing social influence in beauty and retail
As gender dynamics continue to shift, ads should follow suit to tap into this progressive and digital-savvy group.
By Robert Williams • Sept. 7, 2017 -
Green Bay Packers tout new AR campaign
AR and VR may give the NFL better ways to engage younger, tech-savvy fans.
By Robert Williams • Sept. 6, 2017 -
Apple reverses policy on apps that track user movements
The iPhone maker said some apps won’t have to notify users of location tracking with an on-screen blue bar.
By Robert Williams • Sept. 6, 2017 -
Verizon's loyalty program converts customer data into targeted rewards, ads
The phone company's latest attempt at boosting advertising sales offers customers concert tickets in exchange for sharing personal information.
By Robert Williams • Sept. 6, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017 -
Facebook confirms enterprise services strategy for WhatsApp
The platform would eventually charge businesses like airlines and e-commerce companies for use of its new verified account tools.
By David Kirkpatrick • Sept. 6, 2017 -
Dunkin' Donuts fills CMO role with agency vet
Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.
By David Kirkpatrick • Sept. 6, 2017 -
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Seeking qualified talent via in-app challenges is an interesting way for brands to leverage mobile tech for marketing and recruitment purposes.
By David Kirkpatrick , Peter Adams • Sept. 6, 2017 -
Alibaba's 'smile to pay' feature hits KFC restaurants in China
The e-commerce giant tests facial recognition technology for digital payments.
By Robert Williams • Sept. 5, 2017 -
Tinder tops app store sales with premium paid subscriptions
The dating app has the highest gross sales after starting Gold service for $14.99 a month.
By Robert Williams • Sept. 5, 2017 -
Amazon debuts Alexa skills for children from Nickelodeon, Sesame Street
Parental consent is required to allow access to Alexa skills aimed at kids ages 13 and under.
By Robert Williams • Sept. 5, 2017
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