Mobile: Page 238
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Barstool Sports to produce college football series on Snapchat
Wendy's is serving as brand sponsor for a 13-week program that will showcase campus visits and wild sports traditions.
By Robert Williams • Aug. 28, 2017 -
Gartner: Global wearables sales to grow 17% this year
Sales of the devices will hit $30.5 billion in 2017, with $9.3 billion coming from smartwatches alone.
By David Kirkpatrick • Aug. 25, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Snapchat tightens brand safety net with more manual controls, verified influencer accounts
Two updates to the video-messaging platform help advertisers ensure their ads are running next to content that is legitimate and appropriate.
By David Kirkpatrick , Peter Adams • Aug. 25, 2017 -
Disney sends 'Star Wars' fans on AR treasure hunt for new characters
To participate, fans must download a mobile app, visit a participating store location and uncover a hidden "Find the Force" logo to scan with their phones.
By Paul Conley • Aug. 25, 2017 -
Evian extends 'Oversize' campaign for US Open sponsorship
The bottled water brand serves up an effort that includes social media and out-of-home activations around the tennis grand slam.
By David Kirkpatrick • Aug. 25, 2017 -
American Express serves up social content, app promotions for US Open
Venus Willams returns in a series of ads hosted on the brand's social channels following a successful campaign last year.
By Paul Conley • Aug. 25, 2017 -
Study: Millennials hold brands more accountable on social media
Research found that 81% of U.S. consumers said the channel has increased accountability overall.
By David Kirkpatrick • Aug. 24, 2017 -
Facebook lets users capture 360 photo in-app
The moves mark the first change ever to the platform's support standards for Cover Photos.
By Paul Conley • Aug. 24, 2017 -
Saner for Tecate
Tecate ties multichannel campaign, app to anticipated boxing match
The brewer is offering light-hearted profiles of 16 Mexicans and Mexican-Americans and other popular cultural figures who "punch above their weight" in the lead up to the event.
By Paul Conley • Aug. 24, 2017 -
Snapchat tries to lure more SMBs
Discounts and reimbursements are being offered to help those with smaller budgets optimize efforts on the platform.
By Paul Conley • Aug. 24, 2017 -
Opinion
Is AR/VR finally set to make headway in digital media marketing?
If so, brands must consider that, unlike other digital marketing platforms, AR and VR will require an environment that incorporates the real world, writes Punch Communications' George Guildford.
By George Guildford • Aug. 24, 2017 -
Taxi app Curb drives 300% install growth with location-based social strategy
Partner Taptica created joint-city targeting campaigns that minimized costs for Curb while still reaching local clientele.
By Peter Adams , Samantha Schwartz • Aug. 23, 2017 -
IAB draws up playbook to help advertisers up their podcast game
The trade group's first-ever buyer's guide for podcast advertising offers insights into audience demographics, listener behaviors, creative treatments and more.
By David Kirkpatrick • Aug. 23, 2017 -
LinkedIn rolls out native video
At least one social media expert questioned why it took the platform so long.
By David Kirkpatrick • Aug. 23, 2017 -
NerdWallet shows off silly frugality in social video campaign
A series of videos exclusive to Facebook feature a hapless character named Frank who tries to save money by dating himself, among other penny-pinching activities.
By Paul Conley • Aug. 23, 2017 -
eMarketer: Teen use of Snapchat, Instagram grows as Facebook interest dips
This marks the second consecutive year of declines for Facebook, and some younger users — called "Facebook nevers" — are not adopting the platform at all.
By David Kirkpatrick • Aug. 23, 2017 -
Deep Dive
Where should retailers invest their shopping ad budgets this holiday season?
Social media platforms are pushing hard for a bigger piece of a pie that's previously been owned by Google.
By Maureen Alley and Chantal Tode • Aug. 23, 2017 -
Walmart and Google partner to challenge Amazon's Alexa
The big-box retailer will not only sell through Google Voice, but also offer shoppers in-store pickup to drive traffic across channels.
By Daphne Howland • Aug. 23, 2017 -
QVC partners with YouCam Makeup for virtual try-on offer
The TV shopping network is breaking new ground with the launch of an augmented reality app that's used in real-time alongside a broadcast TV event.
By Dan O'Shea • Aug. 22, 2017 -
Report: AdColony's interactive video platform ups engagement by 43%
Outpacing the traditional AdColony platform by seven times, Aurora brought an engagement level 50 times the average for interactive ad platforms.
By Samantha Schwartz • Aug. 22, 2017 -
Intel
Intel shows off motion-capture tech powering 'The Tempest' via sensory Snapchat ad
An interactive ad developed with the help of marketing tech company Adludio features tilt-to-reveal technology.
By Paul Conley • Aug. 22, 2017 -
Adobe Stock Images
Study: Gen Z values price, quality of product over brand name
A report also found that 79% of the young demographic group said they would engage a brand that could help them make a difference in the world.
By David Kirkpatrick • Aug. 22, 2017 -
Google's new Android OS 'Oreo' lands with co-branded marketing push
Mondelez's cookie brand has partnered with Google in a series of marketing tie-ins to promote the operating system.
By Paul Conley • Aug. 22, 2017 -
Domino's extends partnership with agency CP+B through 2020
The shop has helped turned the brand into a leader for innovations in online ordering.
By David Kirkpatrick , Peter Adams • Aug. 22, 2017 -
Dunkin' filters fan votes for new iced coffee flavors via Snapchat
For one day only, visitors to store locations will be able to select a photo filter dedicated to one of five new flavors inspired by Baskin Robbins ice cream.
By David Kirkpatrick • Aug. 22, 2017
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