Mobile: Page 235
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Facebook inks deal for NFL post-game highlights
The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips.
By David Kirkpatrick • Sept. 27, 2017 -
Study: Websites with fast-loading AMP format get better search rankings
Publishers that enable Google's Accelerated Mobile Pages are more likely to be seen, even on desktop.
By Robert Williams • Sept. 27, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
ANA: 85% of marketers use social media to support sponsorships
Social buzz was cited as a top choice for measuring the effectiveness of a brand sponsorship.
By David Kirkpatrick • Sept. 26, 2017 -
Siri web search ditches Bing for Google
Apple aims to offer consistency across its products, as Google search is already the default provider for Safari on Mac and iOS.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
YouTube rolls out slew of tools focused on personalization
One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.
By David Kirkpatrick • Sept. 26, 2017 -
Reese's debuts playable Pac-Man ad on Snapchat Discover
The candymaker builds on a TV campaign ahead of the Halloween candy-buying surge.
By Robert Williams • Sept. 26, 2017 -
Pinterest partners with Target on visual search for products
Image and voice together may make up 50% of all searches by 2020, signaling a potential big tech opportunity for the retailer.
By Robert Williams • Sept. 26, 2017 -
Express enlists Slyce for coupon promotion on Snapchat
Snapchat added Slyce to its ‘Creative Partner’ program to help brands with coupon promotions.
By Robert Williams • Sept. 25, 2017 -
ModiFace adds 3-D hair color simulation to AR app
The mobile tool uses neural network technology and machine learning in iOS 11 to provide a realistic depiction of hair coloring.
By Robert Williams • Sept. 25, 2017 -
Fotolia
Chatbots that mind their manners show better engagement
Chatbots also need to know when to shut up to avoid losing users.
By Robert Williams • Sept. 25, 2017 -
Deep Dive
How DSW tied up mobile engagement with choose-your-own-ending ads
The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook.
By Shane Schick • Sept. 25, 2017 -
MediaCom, American Airlines
American Airlines deploys London taxis to deliver real-time mobile ads
Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.
By Natalie Black (Koltun) • Sept. 22, 2017 -
Tencent lures US advertisers with more direct route to Chinese consumers
The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.
By Robert Williams • Sept. 22, 2017 -
BoomTown boosts revenue 20% with Facebook voice insights
The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI.
By Kayla Matthews • Sept. 22, 2017 -
Barbadillo boosts engagement rate 4x with NFC-connected bottles
SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.
By Robert Williams • Sept. 22, 2017 -
Report: Snap's hardware lab cuts marketing jobs after leadership change
The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.
By Robert Williams • Sept. 22, 2017 -
Facebook rolls out new offline targeting tools to all advertisers
First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's.
By David Kirkpatrick • Sept. 22, 2017 -
Amazon signs deal for NYC advertising office
The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.
By David Kirkpatrick • Sept. 22, 2017 -
Facebook Messenger's digital assistant now suggests GIFs, movie times
AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app.
By Robert Williams • Sept. 22, 2017 -
Target's app to guide customers through stores and to deals
Using beacons and bluetooth, Target's app will start acting as an in-store GPS and also show its Cartwheel deals as customers get near them in stores.
By Daphne Howland • Sept. 21, 2017 -
Study: Mobile ad effectiveness increases 30% from prior year
Consumer packaged goods companies yielded better return on ad spending, 4Info found.
By Robert Williams • Sept. 21, 2017 -
Spotify tests self-service ad platform for streamed audio spots
Marketers can create a radio spot on the music streaming service for as little as $250.
By Robert Williams • Sept. 21, 2017 -
Patrón Tequila unveils immersive AR-enabled app
Spirits aficionados can now learn about the brand's history and distilling process via an iPhone.
By Robert Williams • Sept. 21, 2017 -
Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement
The most successful retailers drive a lot of engagement from relatively few posts.
By David Kirkpatrick • Sept. 21, 2017
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