Mobile: Page 235
-
Study: Mobile video consumption plateaus for first time in 5 years
Despite massive growth over the past 22 quarters, marketers still face challenges, such as a lack of metrics to help them understand consumers' viewing habits.
By Robert Williams • Sept. 14, 2017 -
Gap brings together Cher and Future to promote message of unity
A musical collaboration between the two stars kicks off an omnichannel effort for the apparel brand's fall campaign.
By David Kirkpatrick • Sept. 14, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Opinion
Why brand building is dead ... but building a brand that drives sales is alive and well
Eyeview CMO Jeff Fagel details lessons that can be learned from upstarts like Dollar Shave Club and The Tie Bar, which are outsmarting legacy businesses.
By Jeff Fagel • Sept. 14, 2017 -
'Paddington' sequel taps mobile game for movie promo
The Vivendi film is getting an app to advertise and boost anticipation ahead of its release.
By Robert Williams • Sept. 13, 2017 -
Brands show off ARKit innovations with slew of new mobile apps
Ikea, Major League Baseball, MoneyLion and Cambria are all using Apple's AR technology to boost engagement and help consumers.
By Robert Williams • Sept. 13, 2017 -
Mattel's Barbie app said to violate children's ad guidelines
A watchdog outed the toymaker to protect the app's young users, who might not understand the ads' intent without a clear label.
By Robert Williams • Sept. 13, 2017 -
Deborah Barrington
Dollar General, Kellogg's extend on-pack literacy stories to social
The two brands partnered for "Here's My Story," a campaign that shares customers' personalized literacy and education achievements.
By David Kirkpatrick • Sept. 13, 2017 -
With iPhone 8 and iPhone X, Apple takes smartphone to new UGC heights
Better-than-ever selfies and more immersive AR experiences are on their way thanks to a number of new camera-oriented advancements.
By Chantal Tode • Sept. 12, 2017 -
Hollister's playable ads grab elusive attention of teens
The games have generated more than eight years' worth of play time in just a few months.
By Robert Williams • Sept. 12, 2017 -
Apple set to unveil Face ID and AR features
The tech company's latest announcement should have more in store than just a new iPhone, including upgrades to payment authentication.
By Dan O'Shea • Sept. 12, 2017 -
Nevada entices tourists with VR road trip
The "Don't Fence Me In" campaign taps 360-degree video to highlight the state's natural beauty.
By Robert Williams • Sept. 12, 2017 -
YouCam teams with Nolcha for AR app during New York Fashion Week
The app features runway-inspired virtual makeovers and backstage live streams.
By Robert Williams • Sept. 12, 2017 -
Unilever's Marmite uses facial recognition to test consumer tastes
In the latest sign of the technology's growing influence, the brand has a mobile site to measure "TasteFace."
By Robert Williams • Sept. 12, 2017 -
Getty
Study: Personalized email subject lines increase open rates by 50%
Nearly 98% of emails sent in Q2 didn't leverage personalization despite the proven benefits.
By David Kirkpatrick • Sept. 12, 2017 -
Report: Facebook to spend $1B on video programming
The social network wants more original content to keep audiences engaged.
By Robert Williams • Sept. 11, 2017 -
Disney debuts 'Club Mickey Mouse' on Facebook, Instagram
HP is sponsoring the "social-first" series that highlights the adventures of the latest batch of Mouseketeers.
By Robert Williams • Sept. 11, 2017 -
St. John's College
Snapchat partners with college newspapers for Discover
The student newspapers will post content using Campus Publisher Story.
By Robert Williams • Sept. 11, 2017 -
Crown Royal airs first regular season NFL liquor ad
With "Hydrate Generously," the Diageo brand is taking advantage of recently loosened restrictions around liquor advertising on pro football broadcasts.
By David Kirkpatrick • Sept. 11, 2017 -
Sprint streamlines digital marketing business with new in-house agency
Last year, the brand successfully launched an in-house production unit called Yellow Fan Studios.
By Kayla Matthews • Sept. 11, 2017 -
MillerCoors taps non-traditional advertising to brew up interest for new brand
Two Hats, a light beer with fruit flavoring, comes as a bid to win over younger consumers and more women, in particular.
By David Kirkpatrick , Peter Adams • Sept. 11, 2017 -
Pew: Two-thirds of Americans get news via social media
The biggest growth in social media news consumption was among people over 50.
By Robert Williams • Sept. 8, 2017 -
A+E Networks' Facebook show received 24M views in a week
"Bae or Bail," a hidden-camera reality show, is the network's first for Facebook Watch.
By Robert Williams • Sept. 8, 2017 -
NFL stars answer fans' football questions on StatMuse app
Users can virtually interact with football players and query StatMuse's sports stats database using voice commands.
By Robert Williams • Sept. 8, 2017 -
Lowe's crams DIY microvideos into Instagram Stories
The move underscores the potential of mobile video marketing, especially as more brands begin to leverage smartphones' full-screen vertical format.
By Robert Williams • Sept. 8, 2017 -
US Bank enables voice transactions via Alexa skill
In an industry not historically known for embracing user-friendly tech, several financial institutions are launching new tools for customers.
By Robert Williams • Sept. 7, 2017
Previous
