Mobile: Page 236
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Mountain Dew, AMC launch 'Walking Dead' AR app
Connecting the live show experience to a mobile game gives the soda brand a "second screen" advantage for engagement.
By Robert Williams • Sept. 7, 2017 -
Macy's I.N.C shows off Anna Sui designs with Facebook Messenger chatbot
Shoppers can view personalized notifications and the collection as well as make direct purchases.
By Robert Williams • Sept. 7, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
MediaRadar: 61% of publishers autoplay at least half of video ads
Major tech players' attempts to punish sites that support autoplay video suggest the format is on its way out, but adoption doesn't appear to be slowing.
By David Kirkpatrick • Sept. 7, 2017 -
Bud Light debuts mobile-enabled Touchdown Glass for NFL Kickoff
The glasses connect to an app and light up every time a fan's favorite football team scores.
By Robert Williams • Sept. 7, 2017 -
Accenture's acquisition spree continues with IBB Consulting, Matter deals
The latest buys include a design and innovation shop and a communications, media and technology specialist.
By David Kirkpatrick • Sept. 7, 2017 -
Getty
Facebook's reach figures don't match with US census data
An analyst noted that Facebook claims to reach 25 million more people than census data say exists, leading the social giant to defend its methodology.
By David Kirkpatrick • Sept. 7, 2017 -
Visa calls an audible, drops NFL Kickoff ad to promote Harvey relief
A planned ad was swapped out last minute for one shot by NFL players with their smartphones asking for help with recovery efforts.
By David Kirkpatrick • Sept. 7, 2017 -
The Home Depot taps Google for voice shopping
The home improvement chain joins the voice-assistant fray this fall through a partnership with Google Express.
By Daphne Howland • Sept. 7, 2017 -
TAYLRD
Study: Millennial men have growing social influence in beauty and retail
As gender dynamics continue to shift, ads should follow suit to tap into this progressive and digital-savvy group.
By Robert Williams • Sept. 7, 2017 -
Green Bay Packers tout new AR campaign
AR and VR may give the NFL better ways to engage younger, tech-savvy fans.
By Robert Williams • Sept. 6, 2017 -
Apple reverses policy on apps that track user movements
The iPhone maker said some apps won’t have to notify users of location tracking with an on-screen blue bar.
By Robert Williams • Sept. 6, 2017 -
Verizon's loyalty program converts customer data into targeted rewards, ads
The phone company's latest attempt at boosting advertising sales offers customers concert tickets in exchange for sharing personal information.
By Robert Williams • Sept. 6, 2017 -
Pepsi shows off end zone swagger with help from NFL stars
Antonio Brown and Joe Staley receive snarky sideline commentary from comedian Rob Corddry in a new campaign.
By David Kirkpatrick • Sept. 6, 2017 -
Facebook confirms enterprise services strategy for WhatsApp
The platform would eventually charge businesses like airlines and e-commerce companies for use of its new verified account tools.
By David Kirkpatrick • Sept. 6, 2017 -
Dunkin' Donuts fills CMO role with agency vet
Tony Weisman, who lead Dunkin's account for six years at DigitasLBi, might take charge of a rebrand for the company.
By David Kirkpatrick • Sept. 6, 2017 -
Gorillaz app code-breaker wins a job at Jaguar Land Rover
Seeking qualified talent via in-app challenges is an interesting way for brands to leverage mobile tech for marketing and recruitment purposes.
By David Kirkpatrick , Peter Adams • Sept. 6, 2017 -
Alibaba's 'smile to pay' feature hits KFC restaurants in China
The e-commerce giant tests facial recognition technology for digital payments.
By Robert Williams • Sept. 5, 2017 -
Tinder tops app store sales with premium paid subscriptions
The dating app has the highest gross sales after starting Gold service for $14.99 a month.
By Robert Williams • Sept. 5, 2017 -
Amazon debuts Alexa skills for children from Nickelodeon, Sesame Street
Parental consent is required to allow access to Alexa skills aimed at kids ages 13 and under.
By Robert Williams • Sept. 5, 2017 -
Toyota's latest campaign taps customized emoji videos, ASMR and interactive ads
The "Sensations" campaign for the new Camry leverages innovative ways to ignite the senses of mobile users.
By Robert Williams • Sept. 5, 2017 -
Google's AdSense tests monetizing sites with fewer ads, better targeting
The User First beta is an attempt from a major digital platform dependent on advertising sales for profits to prioritize users' needs.
By David Kirkpatrick , Chantal Tode • Sept. 5, 2017 -
Honda courts multicultural millennials with new integrated Fit campaign
The brand is leveraging comedians, influencers and social media platforms to connect with the younger age group whose spending power keeps growing.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 5, 2017 -
Spotify drops head of original video and podcasts
The move signals the streaming service is reassessing its video strategy, which will be critical to monetization plans heading into a rumored IPO.
By David Kirkpatrick • Sept. 5, 2017 -
Taco Bell opens retro video arcade to promote the Xbox One X
The reservation-only pop-up coincided with the PAX West gaming convention in Seattle.
By David Kirkpatrick • Sept. 5, 2017 -
Deep Dive
3 trends shaping back-to-school marketing in 2017
ASMR, social influencers and Hollywood-like content emerge as key tactics that could steer strategy for the holidays as well.
By Kayla Matthews • Sept. 5, 2017
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