Mobile: Page 234
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Why Duracell's 6-second spot made YouTube's leaderboard
The bite-sized video uses iconic imagery from the battery brand and complements longer ads.
By David Kirkpatrick , Natalie Black (Koltun) • Sept. 20, 2017 -
The North Face launches jacket line with mobile musical tie-in
As users stay active, their smartphone tracks their movements to gradually unlock a new single from Maggie Rogers.
By Robert Williams • Sept. 20, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Pinterest adds self-serve tool to Pin Collective influencer network
The update accelerates the process of connecting brands with content creators and might attract smaller advertisers as well.
By David Kirkpatrick • Sept. 20, 2017 -
Study: 40% of Apple users unlikely to use facial ID for payments
Juniper Research found that people still prefer fingerprint sensors and voice recognition.
By Robert Williams • Sept. 20, 2017 -
MobileSmith
Opinion5 ways to boost your text message marketing list
As mobile marketing continues to evolve, focus remains on apps and social media — but SMS is still a vital way to reach customers, according to CodeBroker's Dan Slavin.
By Dan Slavin • Sept. 20, 2017 -
Uber gets caught in another legal scuffle, this time with an agency partner
While the embattled ride-hailing app has sued Dentsu's Fetch, it's facing possible countersuits from affected vendors.
By David Kirkpatrick • Sept. 20, 2017 -
Codeword agency
Kate Spade New York guides Paris tours with help from AR and influencers
The luxury brand aims to generate buzz around the opening of its first brick and mortar in the city with a new app.
By Natalie Black (Koltun) • Sept. 19, 2017 -
Google debuts mobile pay app in India using Audio QR tech
Tez handles person-to-person money transfers without the need for near-field communication tech.
By Robert Williams • Sept. 19, 2017 -
MGM enlists emoji-driven contest and Snapchat lenses in first brand campaign
The resorts company aims to make a splash and reach a broader, younger audience via mobile tech and social media.
By Robert Williams • Sept. 19, 2017 -
Ryan McKnight for CIO Dive
Deep DiveHow the NHL is boosting fan engagement with advanced analytics
The league has worked to improve its statistics platform, creating curated analytics to bolster the fan experience.
By Naomi Eide • Sept. 19, 2017 -
Apple's iOS 11 mobile operating system arrives today
The latest software update boasts an all-new App Store and immersive augmented reality features that brands can harness.
By Robert Williams • Sept. 19, 2017 -
Deep Dive
Can VR move beyond content marketing into ads and loyalty?
Marketers are now exploring how to create VR ad experiences that aren't disruptive or hard to implement.
By Robert Williams • Sept. 19, 2017 -
Report: Alphabet said to weigh $1B investment in Lyft
Google's parent company grows closer to the ride-hailing app as its relationship with rival Uber breaks down.
By Robert Williams • Sept. 18, 2017 -
Nike debuts connected NBA jersey
Users can tap a chip on the shirt with a smartphone to activate game highlights, stats and shareable GIFs.
By Robert Williams • Sept. 18, 2017 -
Volkswagen enlists Instagram for virtual scavenger hunt
The “Rule the Road” campaign for the 2018 Tiguan features the inflatable gorilla from its TV ads.
By Robert Williams • Sept. 18, 2017 -
Why Amazon's 1-click patent expiring is good news for mobile retail
Shopping could be streamlined across more mobile retailers if the popular functionality is widely adopted.
By Chantal Tode , Robert Williams • Sept. 15, 2017 -
Marie Claire, Mastercard develop app for pop-up store
The app lets users make transactions, book appointments with a stylist and sign up for in-store events.
By Robert Williams • Sept. 15, 2017 -
Welch's
ColumnCampaign Trail: Lululemon's masculine side; Netflix hits the town; Welch's squeezes Big Food
On deck this week are two different approaches to finding a new voice and an addictive OOH push.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Sept. 15, 2017 -
Vitaminwater quenches summer thirsts with interactive vending machines
Visitors received free samples after successfully replicating a pattern of flashing lights on the music-playing machines.
By David Kirkpatrick • Sept. 15, 2017 -
Rue La La and Dunkin' co-design online fall fashion boutique
"Girl on the Go: Fall Style" highlights the DD Perks loyalty program with special offers.
By David Kirkpatrick • Sept. 15, 2017 -
Facebook quietly tests group video chat app in Denmark
Bonfire is the social media giant's latest attempt to copy mobile apps that have proven particularly successful among teens.
By Robert Williams • Sept. 14, 2017 -
NFL Network links with JibJab Camera app to lure young fans
Users can create personalized football-themed avatars and share them on social media.
By Robert Williams • Sept. 14, 2017 -
Target employees migrate to mobile Zebra device
The Apple iPod Touch is no longer the tool of choice for Target's store associates, as the retailer switches over to an Android mobile device.
By Dan O'Shea • Sept. 14, 2017 -
DoubleTree builds latest campaign around 'warm cookie welcome'
The hotel chain wants to inspire others to make the world a more welcoming place.
By David Kirkpatrick • Sept. 14, 2017 -
EMarketer lowers TV ad spend forecast as cord-cutting accelerates
Marketers are expected to spend $71.65 billion on TV ads this year, down from eMarketer's $72.72 billion prediction in Q1.
By David Kirkpatrick • Sept. 14, 2017
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