Mobile: Page 233
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Study: Interactive video ads boost viewing time 47%
Brands triple the time spent with consumers when using 15-second interactive ads, Magna found.
By Robert Williams • Oct. 9, 2017 -
Mercedes-Benz weaves 'Justice League' stories into Instagram comics
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.
By David Kirkpatrick , Chantal Tode • Oct. 9, 2017 -
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Brands might be overdoing it on social media
Research by Temple University found that marketers and consumers have different views about how and when to use the channel.
By David Kirkpatrick • Oct. 9, 2017 -
Dove pulls ad viewed as racially insensitive
The image depicted a black woman removing a brown top to reveal a white woman underneath in what was perceived as washing away race.
By David Kirkpatrick • Oct. 9, 2017 -
Estée Lauder and L'Oréal get aesthe-tech with AI, AR
The brands are among beauty companies looking to capitalize on modern tech capabilities.
By Alex Hickey • Oct. 6, 2017 -
WeWork
Mastercard pairs with WeWork on shared workspace IoT tech
The idea is to make access to facilities, equipment and supplies more personalized and seamless via mobile pay and pay-as-you-go features.
By Robert Williams • Oct. 6, 2017 -
Study: Ad-supported cooking videos on Facebook have major foreign audience
While food publishers feature ads directed to a U.S. audience, people who view cooking videos on Facebook are more likely to live in other countries.
By Robert Williams • Oct. 6, 2017 -
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Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017 -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
Overall, app usage continues to grow as it becomes concentrated among fewer apps.
By Robert Williams • Oct. 5, 2017 -
KLM's 'Flight Upgrader' app offers VR glimpse of travel
The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.
By Robert Williams • Oct. 5, 2017 -
1-800-Flowers debuts Google Assistant ordering
Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.
By Robert Williams • Oct. 5, 2017 -
Wendy's and Wingstop become embroiled in Twitter 'rap battle'
The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.
By David Kirkpatrick • Oct. 5, 2017 -
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Opinion4 major legal issues facing online and traditional retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.
By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017 -
Google converges AI, hardware and software with second-generation products
Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up.
By Peter Adams • Oct. 4, 2017 -
Snapchat targets startups with discounts on ad space
The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.
By Robert Williams • Oct. 4, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Flonase gets NFC-enabled 'smart' shelves in Canadian retailers
Consumers can tap a special chip on the shelves with their smartphone to access product details.
By Robert Williams • Oct. 4, 2017 -
New 'Game of Thrones' mobile game seeks to satiate fan appetites
The massively multiplayer online game, coming a month after season seven's finale, could keep fans engaged as they wait over a year for season eight.
By Robert Williams • Oct. 4, 2017 -
Study: Social media puts mobile users in bad mood compared to games
In a comparison of smartphone activities, consumers were happiest while playing games, making them open to in-app ads, AdColony found.
By Robert Williams • Oct. 4, 2017 -
Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms
As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services.
By David Kirkpatrick • Oct. 4, 2017 -
Apple News lets publishers test ads served by Google's DoubleClick
The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.
By Robert Williams • Oct. 3, 2017 -
EMarketer cuts forecast for global Snapchat revenue by 14%
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.
By Robert Williams • Oct. 3, 2017 -
Lay's boosts reach among young adults with Instagram campaign
The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone.
By Robert Williams • Oct. 3, 2017
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