Mobile: Page 233
-
Reese's debuts playable Pac-Man ad on Snapchat Discover
The candymaker builds on a TV campaign ahead of the Halloween candy-buying surge.
By Robert Williams • Sept. 26, 2017 -
Pinterest partners with Target on visual search for products
Image and voice together may make up 50% of all searches by 2020, signaling a potential big tech opportunity for the retailer.
By Robert Williams • Sept. 26, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Express enlists Slyce for coupon promotion on Snapchat
Snapchat added Slyce to its ‘Creative Partner’ program to help brands with coupon promotions.
By Robert Williams • Sept. 25, 2017 -
ModiFace adds 3-D hair color simulation to AR app
The mobile tool uses neural network technology and machine learning in iOS 11 to provide a realistic depiction of hair coloring.
By Robert Williams • Sept. 25, 2017 -
Fotolia
Chatbots that mind their manners show better engagement
Chatbots also need to know when to shut up to avoid losing users.
By Robert Williams • Sept. 25, 2017 -
Deep Dive
How DSW tied up mobile engagement with choose-your-own-ending ads
The shoe retailer's recent push into mobile-rich media ads includes a 'what would you do?' storyline and a tiltable lookbook.
By Shane Schick • Sept. 25, 2017 -
MediaCom, American Airlines
American Airlines deploys London taxis to deliver real-time mobile ads
Classic black cabs equipped with geofencing tech are raising awareness for the airline's 16 daily flights from London to New York.
By Natalie Black (Koltun) • Sept. 22, 2017 -
Tencent lures US advertisers with more direct route to Chinese consumers
The company has a new suite of advertising products to help American brands reach its nearly 1 billion monthly users.
By Robert Williams • Sept. 22, 2017 -
BoomTown boosts revenue 20% with Facebook voice insights
The real estate software company was able to attribute phone calls to its Facebook ads, ultimately leading to a boost in revenue and ROI.
By Kayla Matthews • Sept. 22, 2017 -
Barbadillo boosts engagement rate 4x with NFC-connected bottles
SpeedTap tags let consumers interact with "smart bottles" by tapping them with their smartphones.
By Robert Williams • Sept. 22, 2017 -
Report: Snap's hardware lab cuts marketing jobs after leadership change
The lab that makes the Spectacles video-camera glasses named Mark Randall as its new head.
By Robert Williams • Sept. 22, 2017 -
Facebook rolls out new offline targeting tools to all advertisers
First reported to be in testing last month, the tools are already driving results for brands like KFC, Dick's Sporting Goods and Macy's.
By David Kirkpatrick • Sept. 22, 2017 -
Amazon signs deal for NYC advertising office
The e-commerce giant has leased space in Five Manhattan West for its advertising division, along with teams for marketing, product design and engineering.
By David Kirkpatrick • Sept. 22, 2017 -
Facebook Messenger's digital assistant now suggests GIFs, movie times
AI-enabled M partnered with Fandango to serve up screening information and theater details without users needing to leave the app.
By Robert Williams • Sept. 22, 2017 -
Target's app to guide customers through stores and to deals
Using beacons and bluetooth, Target's app will start acting as an in-store GPS and also show its Cartwheel deals as customers get near them in stores.
By Daphne Howland • Sept. 21, 2017 -
Study: Mobile ad effectiveness increases 30% from prior year
Consumer packaged goods companies yielded better return on ad spending, 4Info found.
By Robert Williams • Sept. 21, 2017 -
Spotify tests self-service ad platform for streamed audio spots
Marketers can create a radio spot on the music streaming service for as little as $250.
By Robert Williams • Sept. 21, 2017 -
Patrón Tequila unveils immersive AR-enabled app
Spirits aficionados can now learn about the brand's history and distilling process via an iPhone.
By Robert Williams • Sept. 21, 2017 -
Study: H&M, Topshop and Forever 21 dominate fast-fashion social engagement
The most successful retailers drive a lot of engagement from relatively few posts.
By David Kirkpatrick • Sept. 21, 2017 -
The Body Shop uses mobile wallets to power brand campaign
In a new use for mobile wallet passes, the beauty retailer hopes to grow its petition and give its brand image a boost in the process.
By Dan O'Shea • Sept. 21, 2017 -
Airbnb expands into restaurant reservations
Users can now book tables at 650 restaurants across the U.S. without ever leaving the home-sharing services' mobile app or website.
By David Kirkpatrick • Sept. 21, 2017 -
Opinion
How to find Facebook's top influencers for better social targeting and engagement
IBB Consulting's Prateek Duble breaks down his firm's analysis of 20 million TV fans on Facebook to identify the most impactful influencers.
By Prateek Duble • Sept. 21, 2017 -
UPDATE: Google plans to acquire HTC assets to strengthen hardware push
The move would position the company to better compete against Apple with products like its Pixel mobile devices.
By Peter Adams • Sept. 20, 2017 -
Google's iOS app update shows off more suggested content
The "People also view" card makes it easy for browsers to swipe through a variety of related articles.
By Robert Williams • Sept. 20, 2017 -
Pandora expands reward-based Video Plus to all advertisers
Rewarded ads have proven to be successful in gaming apps and are starting to expand into streaming content services.
By Robert Williams • Sept. 20, 2017
Previous
