Mobile: Page 232
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Major studios and platforms unite to provide viewers 'Movies Anywhere'
A new service that includes almost all of the big Hollywood houses lets people sync their online libraries across connected accounts.
By David Kirkpatrick , Peter Adams • Oct. 13, 2017 -
Column
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Target expands Google partnership with Express delivery and Voice
The retailer follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping.
By Dan O'Shea • Oct. 12, 2017 -
Taylor Swift plans launch of social media app
"The Swift Life" will give fans exclusive content and social connections.
By Robert Williams • Oct. 12, 2017 -
Diane von Furstenberg tests AI-powered tool for converting mobile shoppers
Qubit's Aura works with a mobile website to change the products a user sees based on their behavior.
By Robert Williams • Oct. 12, 2017 -
Amazon targets teen market with new app-based program
Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.
By Daphne Howland • Oct. 12, 2017 -
Shake Shack extends mobile strategy with new guest flow
The chain is testing a new store model designed with mobile ordering in mind.
By Erica Sweeney • Oct. 12, 2017 -
Getty Images
Study: Analytics, data management are martech's top ROI performers
Despite marketers facing some challenges with marketing technology, the report underscores the potential for driving ROI.
By David Kirkpatrick • Oct. 12, 2017 -
Piper Jaffray: Teen preference rises for Snapchat, Amazon and drops for linear TV
The major brands experiencing the biggest decline in preference among teens include Nike, Ralph Lauren and UGG.
By David Kirkpatrick • Oct. 12, 2017 -
Food Network updates Messenger chatbot's cooking vocabulary
The bot provides daily food tips and content beyond simple recipe ideas and now has a "surprise me" button for users looking for inspiration.
By Robert Williams • Oct. 11, 2017 -
Chase's Warriors sponsorship underpins Chase Pay growth
The bank will be able to collect customer data and offer loyalty rewards to basketball fans through its mobile payment platform.
By Robert Williams • Oct. 11, 2017 -
Porsche tests app-based vehicle subscription plan
The program offers vehicle exchanges, unrestricted mileage and on-demand access for up to 22 different Porsche models.
By Robert Williams • Oct. 11, 2017 -
Haven Life debuts AI-powered features to streamline life insurance purchases
The tech startup hopes to differentiate itself by addressing some of the traditional pain points in the buying process.
By Erica Sweeney • Oct. 11, 2017 -
Pizza Hut keeps customers as warm as its pies with new 'Pizza Parka'
Made of the same materials as the brand's new carrying pouches, the coat includes a pocket where wearers can slip their phones for easy mobile ordering.
By David Kirkpatrick • Oct. 11, 2017 -
Opinion
Are you ready to market on voice-controlled devices?
The emerging tech presents powerful tools that brands can adopt to remain top-of-mind among consumers, but it doesn't come without challenges, writes Wpromote CEO Mike Mothner.
By Mike Mothner • Oct. 11, 2017 -
Getty
OpinionHow marketing strategies are changing to accommodate transition to the cloud
Tech advancements necessitate different go-to-market approaches in everything from product and pricing to sales channels and marketing strategy, writes author Dan Blacharski.
By Dan Blacharski • Oct. 11, 2017 -
Snapchat debuts Context Cards to bolster local discovery
The feature, which has launch partners like Uber and TripAdvisor, adds a dimension to Snapchat marketing beyond ads, geofilters and sponsored lenses.
By Robert Williams • Oct. 11, 2017 -
Steve Aoki debuts Skype chatbot for on-the-bus tour experience
The bot lets fans access exclusive videos and branded emojis as well as solve riddles to guess the DJ's location.
By Robert Williams • Oct. 10, 2017 -
Hasbro's Monopoly teams with Lucktastic app on sweepstakes
Contestants can win as much as $250,000 in Monopoly-branded mobile games.
By Robert Williams • Oct. 10, 2017 -
HGTV's 'Santa HQ' experience adds mobile AR features for mall shoppers
Visitors to select Macerich malls can customize their experience by using augmented reality to view Santa's Workshop.
By Robert Williams • Oct. 10, 2017 -
Fotolia
Deep DiveHow in-store social sharing can bring a little spark back to retail
Whether it's designated photo-taking spots, featured attractions or creative hashtags, brands thrive when they merge online and physical experiences.
By Erica Sweeney • Oct. 10, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to acquire it
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Walmart unveils new 'Mobile Express' returns
In some cases, customers don't even have to return an item to get a refund, the retail giant said.
By Daphne Howland • Oct. 9, 2017 -
Snap Maps drives 40% growth in Stories messages
With more than one-third of users engaging with Snapchat's augmented reality technology, this puts the platform ahead of both Apple and Facebook in AR use.
By Robert Williams • Oct. 9, 2017
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