Mobile: Page 232
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Study: Mobile to capture 80% of search budgets by 2021
Advertiser spending will continue its shift to mobile as more consumers use smartphones for internet search.
By Robert Williams • Sept. 29, 2017 -
Taco Bell boosts store traffic with location-based mobile targeting
GroundTruth helped the Mexican fast-food chain drive more than 170,000 store visits with mobile ads.
By Robert Williams • Sept. 29, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Ikea snaps up on-demand services firm TaskRabbit
The strategic deal could help the Scandinavian home furnishings retailer ease a customer pain point.
By David Kirkpatrick • Sept. 29, 2017 -
Forrester debuts Tap app to let consumers share opinions with brands
The research firm's new mobile offering gives marketers real-time responses from their customers.
By Robert Williams • Sept. 29, 2017 -
Taco Bell and Forever 21 co-design 'food fashion' with new clothing line
Fans can submit photos or videos on social media with the hashtag #F21xTacoBell to be featured at the launch party.
By David Kirkpatrick • Sept. 29, 2017 -
Uber sued by ad tech firm, adding to legal woes
The filing comes a little over a week after the ride-hailing company sued Dentsu's Fetch agency, alleging fraud and breach of contract.
By David Kirkpatrick • Sept. 29, 2017 -
Bud Light, 'Blade Runner' help launch Snapchat's brand AR World Lenses
At Advertising Week, Snap Inc.'s Imran Khan introduced a talking beer vendor and flying car that can be inserted into users' real-world surroundings.
By Chantal Tode • Sept. 28, 2017 -
Disney and Garmin gamify exercise with Vívofit Jr. 2 wearable for kids
Many brands are leveraging this type of tech to bridge digital and offline worlds and boost mobile app engagement.
By Robert Williams • Sept. 28, 2017 -
Ford and Lyft team up for self-driving technology
The deal comes amid a tangled web of alliances among carmakers, ride-hailing startups and tech companies.
By Robert Williams • Sept. 28, 2017 -
Amazon unveils flurry of new hardware, BMW deal
At an event at its Seattle headquarters, the company announced Alexa is coming to BMW and select Mini vehicles starting next year.
By David Kirkpatrick , Peter Adams • Sept. 28, 2017 -
3 Musketeers enlists teens to 'spread the power of positivity'
The Mars candy brand has so far hired two "Shine Corps Specialists" who will use social media, speaking engagements and media interviews to promote the message.
By David Kirkpatrick • Sept. 28, 2017 -
Peet's asks coffee drinkers what fills their cup in passion-focused campaign
Five influencers are sharing their aspirational stories, and the brand is encouraging followers to do the same.
By David Kirkpatrick • Sept. 28, 2017 -
Time Inc. renames video streaming channel as PeopleTV
The news arrives as the company plans to spend more money on original content that’s produced in-house or with outside partners.
By Robert Williams • Sept. 27, 2017 -
Twitter tests doubling length of tweets to 280 characters
The social network wants to give users more room to express themselves, but does that damage its identity?
By Robert Williams • Sept. 27, 2017 -
Natalie Koltun
Facebook unveils 'messages objective' for ad campaigns
At Advertising Week, the social media behemoth said marketers can now easily link Facebook ads to Messenger in Ads Manager.
By Natalie Black (Koltun) • Sept. 27, 2017 -
Honda rethinks the alphabet in social-first campaign for Clarity Electric sedan
Seven-second video ads for each letter were designed for mobile viewing on Facebook, Instagram, Twitter and YouTube.
By Robert Williams • Sept. 27, 2017 -
Mastercard pairs with Swarovski on VR shopping app
Smartphone users can immerse themselves in a decorated home and purchase items with Masterpass.
By Robert Williams • Sept. 27, 2017 -
Deep Dive
Chipotle shifts from mobile acquisition to engagement as CRM push brews
The chain said it is beefing up insights with wallet offers at the MMA SM2 Innovation Summit this week.
By Chantal Tode • Sept. 27, 2017 -
Facebook inks deal for NFL post-game highlights
The platform is paying for the rights to the content and will recoup its investment by serving ads during the video clips.
By David Kirkpatrick • Sept. 27, 2017 -
Study: Websites with fast-loading AMP format get better search rankings
Publishers that enable Google's Accelerated Mobile Pages are more likely to be seen, even on desktop.
By Robert Williams • Sept. 27, 2017 -
ANA: 85% of marketers use social media to support sponsorships
Social buzz was cited as a top choice for measuring the effectiveness of a brand sponsorship.
By David Kirkpatrick • Sept. 26, 2017 -
Siri web search ditches Bing for Google
Apple aims to offer consistency across its products, as Google search is already the default provider for Safari on Mac and iOS.
By David Kirkpatrick • Sept. 26, 2017 -
Deep Dive
Unilever evolves mobile and search to meet modern consumer needs
At Advertising Week, Keith Weed laid out the CPG giant's five-point framework of thinking about its marketing strategy.
By Peter Adams • Sept. 26, 2017 -
YouTube rolls out slew of tools focused on personalization
One feature called Director Mix lets marketers spin potentially thousands of video ads from a single asset.
By David Kirkpatrick • Sept. 26, 2017 -
Reese's debuts playable Pac-Man ad on Snapchat Discover
The candymaker builds on a TV campaign ahead of the Halloween candy-buying surge.
By Robert Williams • Sept. 26, 2017
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