Mobile: Page 231
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Google pays publishers to make shareable content on Stamp
The search giant is testing a platform like Snapchat's Discover and Instagram's Stories.
By Robert Williams • Oct. 6, 2017 -
Mattel scraps kid-centered AI device amid privacy concerns
The toymaker faced withering criticism from parents and advocacy groups that said the device would snoop on kids and collect data for ad targeting.
By Robert Williams • Oct. 6, 2017 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
EMarketer lowers Facebook Messenger growth forecast as Snapchat, Instagram gain
Overall, app usage continues to grow as it becomes concentrated among fewer apps.
By Robert Williams • Oct. 5, 2017 -
KLM's 'Flight Upgrader' app offers VR glimpse of travel
The Dutch airline lets viewers pretend to fly the airline while using a smartphone with a VR headset.
By Robert Williams • Oct. 5, 2017 -
1-800-Flowers debuts Google Assistant ordering
Consumers can now select and place orders for flowers and gifts with their voice on some Android and iPhone models.
By Robert Williams • Oct. 5, 2017 -
Wendy's and Wingstop become embroiled in Twitter 'rap battle'
The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.
By David Kirkpatrick • Oct. 5, 2017 -
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Opinion4 major legal issues facing online and traditional retailers
The past decade has seen a dramatic shift in the way retailers engage with consumers, introducing new legal issues along the way, write Joseph Lewczak and Louis DiLorenzo.
By Joseph Lewczak and Louis DiLorenzo • Oct. 5, 2017 -
Google converges AI, hardware and software with second-generation products
Intended to be "radically helpful," a new suite of offerings includes a laptop and the latest iterations of Pixel and Home devices as competition with Amazon and Apple ramps up.
By Peter Adams • Oct. 4, 2017 -
Snapchat targets startups with discounts on ad space
The goal is to convert new companies into long-term clients that will continue to spend marketing dollars on the platform as they become more established.
By Robert Williams • Oct. 4, 2017 -
Anthropologie brings furniture customization to AR
The apparel and home goods retailer aims to please custom furniture shoppers with a new 3-D image library and an augmented reality feature.
By Dan O'Shea • Oct. 4, 2017 -
Flonase gets NFC-enabled 'smart' shelves in Canadian retailers
Consumers can tap a special chip on the shelves with their smartphone to access product details.
By Robert Williams • Oct. 4, 2017 -
New 'Game of Thrones' mobile game seeks to satiate fan appetites
The massively multiplayer online game, coming a month after season seven's finale, could keep fans engaged as they wait over a year for season eight.
By Robert Williams • Oct. 4, 2017 -
Study: Social media puts mobile users in bad mood compared to games
In a comparison of smartphone activities, consumers were happiest while playing games, making them open to in-app ads, AdColony found.
By Robert Williams • Oct. 4, 2017 -
Google ramps up advertising for YouTube TV, Google Express as Amazon threat looms
As Amazon's successes continue with streaming content and e-commerce, Google is leaning on ads and some big partners like Walmart and the MLB to boost competing services.
By David Kirkpatrick • Oct. 4, 2017 -
Apple News lets publishers test ads served by Google's DoubleClick
The news comes amid reports of inadequate experiences with Apple's own ad-serving tech.
By Robert Williams • Oct. 3, 2017 -
EMarketer cuts forecast for global Snapchat revenue by 14%
The downward revisions are a direct result of lower estimates for the app's user growth, the researcher said.
By Robert Williams • Oct. 3, 2017 -
Lay's boosts reach among young adults with Instagram campaign
The snack brand's 'Flavor Swap' effort helped to lift sales by 5% more than Facebook alone.
By Robert Williams • Oct. 3, 2017 -
AWNY2017/REX/SHUTTERSTOCK
Deep Dive7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017 -
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Study: Limit win-back email campaigns to 3 sends
Email campaigns targeting inactive database names have an average open rate of 32.09%, according to research from Klaviyo.
By David Kirkpatrick • Oct. 3, 2017 -
How Walmart is simplifying building cross-platform apps
The retailer recently debuted Electrode Native, a tool for streamlining mobile development that leverages Facebook's open source React Native.
By Robert Williams • Oct. 2, 2017 -
New Michael Jackson release includes global AR experience
Billboards and posters in major cities around the world will launch the experience via the Shazam app.
By David Kirkpatrick • Oct. 2, 2017 -
Audi sends in the clowns to highlight vehicle safety features
The brand is testing how to balance efficiency with storytelling through a partnership with Google Doubleclick's Unskippable Labs.
By David Kirkpatrick • Oct. 2, 2017 -
Opinion
Why marketers should tune into YouTube's in-app sharing feature
Though met with little fanfare, the new offering could hold a wealth of user data, writes Josh Niederriter, head of programmatic at Fetch.
By Josh Niederriter • Oct. 2, 2017 -
Dunkin' Donuts partners with Timehop, adds Alexa skill for National Coffee Day
The campaign is heavily focused on enabling customers to share images via Timehop, Snapchat and Instagram.
By Robert Williams • Sept. 29, 2017
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