Mobile: Page 231
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Snap and NBCUniversal form scripted video content studio
Unlike Facebook and other digital platforms, Snap lets NBCUniversal sell advertising against the content it distributes, making it more appealing for creators and brands.
By Robert Williams • Oct. 18, 2017 -
Progressive brings Flo to Facebook Messenger
A new chatbot aims to hook prospective insurance buyers with the mascot's quirky personality before handing them off to a live agent to close the deal.
By Robert Williams • Oct. 18, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Companies spend almost 2x more on online video than TV ads
As the focus of marketing shifts from branding to engagement, companies will spend $135 billion on online video this year.
By David Kirkpatrick , Chantal Tode • Oct. 18, 2017 -
Piccadilly Circus billboard tracks passersby to serve interactive targeted ads
A screen larger than three tennis courts will use hidden cameras and recognition technology to analyze pedestrians for things like age, gender and emotion.
By David Kirkpatrick • Oct. 18, 2017 -
Svedka's Halloween push stalks users around the web
Those affected can break free from the ads by visiting the brand's microsite and "infecting" their friends with the curse.
By Natalie Black (Koltun) • Oct. 17, 2017 -
McDonald's installs phone lockers to boost dining experience
At a Singapore location, the fast food chain is testing a way to encourage customers to put down their phones during meals and focus on family.
By Robert Williams • Oct. 17, 2017 -
Study: Car buyers increasingly seek Android Auto, Apple CarPlay over embedded systems
The news isn't good for automakers that want to sell upgraded navigation systems.
By Robert Williams • Oct. 17, 2017 -
Report: Facebook tests letting brands study users' posts and comments
The move will likely raise privacy concerns as marketers are being given access to users' unguarded communications, although in an anonymous way.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 17, 2017 -
NBA's AR game lets fans pop-a-shot with an iPhone
Fans can choose their favorite team in the first AR game from a U.S. sports league.
By Robert Williams • Oct. 17, 2017 -
Opinion
AR is on the launching pad, but are marketers ready?
Many brands recognize the opportunity is now to embrace the emerging tech, but most don't know how, according to AdColony's Ryan Griffin.
By Ryan Griffin • Oct. 17, 2017 -
Dunkin' runs Halloween costume contest through Instagram
As coffee lovers switch from cold brews to hotter offerings, the brand is also launching a Snapchat game that unlocks seasonally-themed geofilters and lenses.
By David Kirkpatrick , Peter Adams • Oct. 17, 2017 -
Twitter pledges new anti-abuse rules after #RoseArmy boycott
CEO Jack Dorsey said the company will be "more aggressive" about enforcing rules after last week's events.
By Robert Williams • Oct. 16, 2017 -
Instagram triples interactions for Fashion Week shows to 709M
About 143 million Instagram users viewed runway shows in New York, London, Milan and Paris.
By Robert Williams • Oct. 16, 2017 -
Burger King continues Wendy's skewering by promoting irate fan tweets
Posts from users upset that Wendy's dropped spicy chicken nuggets from its menu are being repurposed as paid advertisements on Twitter.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Deep Dive
How Excedrin's standalone VR experience evolved into a viral video
After delivering a sales boost, the brand's virtual reality simulation of getting a migraine is finding new life on mobile.
By Chantal Tode • Oct. 16, 2017 -
Facebook's Oculus pumps extra marketing behind second-wave VR push
Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Deep Dive
What these 6 brand campaigns say about the state of marketing
Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans.
By Kayla Matthews • Oct. 16, 2017 -
Quotient
Sponsored by QuotientBuilding direct digital relationships by influencing shoppers' micro-moments
No question, the retail landscape is changing, and CPG marketers need to take a closer look at mobile technology to stay competitive.
Oct. 16, 2017 -
Facebook super-sizes food ordering feature
First tested in May, an Order Food button is officially rolling out to all U.S. users with launch partners like GrubHub, ChowNow, DoorDash and EatStreet.
By Natalie Black (Koltun) • Oct. 13, 2017 -
Jeep Cherokee Latitude purchase comes with free Amazon Echo Dot
Buyers will also recieve free three-month subscriptions to the Amazon Music Unlimited Family Plan and Audible.
By Robert Williams • Oct. 13, 2017 -
Airbnb-branded building in development near Walt Disney World
Tenants will have access to a mobile app integrated with Airbnb to help manage guest stays remotely.
By Robert Williams • Oct. 13, 2017 -
Getty Images
Study: 63% of marketers plan to bump up their Amazon ad budget
Marketers are more likely to increase their budgets for the e-commerce giant in the next year than for other platforms like Google, Bing, Twitter and Facebook.
By David Kirkpatrick • Oct. 13, 2017 -
Time Inc., Google partner for proprietary outstream video ad unit
Adapt Video uses DoubleClick's native advertising solution to deliver outstream video ads across the publisher's digital properties.
By David Kirkpatrick • Oct. 13, 2017 -
Ad trade groups attempt to exert self-regulatory pressure on Google
The 4A's, ANA and IAB penned a letter asking the Coalition for Better Ads, which includes the Alphabet-owned company, to adopt a Better Ads Experience Program.
By David Kirkpatrick • Oct. 13, 2017 -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017
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