Mobile: Page 230
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Opinion
Psychographics and influencer marketing are a natural fit
People's likes, dislikes or even political leanings all paint a more actionable picture for marketers than knowing basic demographic information, writes Influencer Marketing Hub's Werner Geyser.
By Werner Geyser • Oct. 24, 2017 -
KFC's sly Twitter stunt nods to its famous 11 herbs and spices recipe
An internet sleuth discovered that the brand's official account only follows 11 people, including the five members of the Spice Girls.
By David Kirkpatrick , Peter Adams • Oct. 24, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Apple Pay expands relationships with Chipotle, McDonald's, Saks Fifth Ave. and more
The iPhone maker also said its Apple Pay Cash service for peer-to-peer payments is coming with the next iOS 11 update.
By Robert Williams • Oct. 24, 2017 -
PayPal cashes in with Facebook Messenger integration
The mobile payments company also debuted its first chatbot to handle customer service requests.
By Robert Williams • Oct. 23, 2017 -
Report: Snap lays off 18, eyeing slower job growth for next year
While it's cutting jobs in recruiting and hardware development, the social media company continues to invest in original content to keep users engaged.
By Robert Williams • Oct. 23, 2017 -
Google, Apple seek a cut as publishers' subscription options expand
Digital platforms have started to make it easier to convert readers into subscribers, but that doesn't mean publishers will get to keep all the revenue.
By Robert Williams • Oct. 23, 2017 -
Google Attribution beta expands to hundreds of advertisers
HelloFresh, an early tester, reports a 10% lift in conversions after measuring across search, display and email channels.
By David Kirkpatrick • Oct. 23, 2017 -
FX's 'American Horror Story' stokes season 7 hype via creepy Messenger bot
More than 50 pieces of exclusive content were shared over six weeks leading up to the September premiere, including clues that tied to offline activations.
By David Kirkpatrick • Oct. 23, 2017 -
Facebook mimics Pinterest experience with 'Sets' test
Enabling discovery and inspiration are two areas the smaller social media platform excels at.
By David Kirkpatrick • Oct. 23, 2017 -
Deep Dive
How National Geographic grew its Snapchat audience by 3M in 3 months
The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.
By Shane Schick • Oct. 23, 2017 -
Twitter launches in-house shop #Fuel to help brands with video ads
The team will focus on content strategies, creative ideas and editing video specially designed for the social platform.
By Robert Williams • Oct. 20, 2017 -
AMC's latest VR app lets 'Walking Dead' fans join a zombie feeding frenzy
The popular show serves as an example of some of the many ways AR can be leveraged by a brand.
By Robert Williams • Oct. 20, 2017 -
Elizabeth Arden enlists Reese Witherspoon for social campaign
The beauty brand released two videos created by Iced Media on Facebook, YouTube and Instagram.
By Robert Williams • Oct. 20, 2017 -
Facebook tests rewarded ads for Messenger games
The social network is piloting a program for interstitial and rewarded video ads as well as in-app purchases.
By Robert Williams • Oct. 20, 2017 -
Herbal Essences encourages women to embrace change in new documentary short
The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue.
By David Kirkpatrick • Oct. 20, 2017 -
Body Shop revamps its mobile loyalty program
The app delivers customized offers to Swiss customers in the beauty retailer's move to embrace more innovative mobile tech.
By Robert Williams • Oct. 19, 2017 -
Amazon upgrades Alexa's list-making skills
Users can now create customized shopping or to-do lists that can be synchronized with the app or any device.
By Robert Williams • Oct. 19, 2017 -
Getty Images
GE partners with Apple to make mobile apps for industrial settings
The companies will combine their know-how of technology for data analysis and augmented reality in the workplace.
By Robert Williams • Oct. 19, 2017 -
Asos' visual search drives 'great engagement'
Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch.
By Dan O'Shea • Oct. 19, 2017 -
Pinterest debuts self-service ad-buying tools for search
Stainmaster saw a 90% traffic boost from new customers and a lower cost-per-click.
By Robert Williams • Oct. 19, 2017 -
Pringles brings pop-up 'Stack Shack' to NYC
The snack brand's out-of-home effort, hosted by TV personality Adam Richman, encourages visitors to play with their food.
By David Kirkpatrick • Oct. 19, 2017 -
Opinion
It's time for mobile UX to catch up with biometric security
A fingerprint, voice or facial photo are safer and easier than typing a password on a mobile device, according to Lori Cohen, so why haven't consumers latched on?
By Lori Cohen • Oct. 19, 2017 -
Asics refreshes brand identity with some help from Steve Aoki
"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Opinion
How to search out the right emoji strategy for your brand
Ayima's Sales and Marketing Director Neil Dawson lays out a few great examples of emojis in marketing and where to get started on the tactic.
By Neil Dawson • Oct. 19, 2017 -
Tapjoy
20th Century Fox drives 4% CTR from interactive cards in video ad
A full-length video trailer was followed by an interactive slider tied to character descriptions and ticket purchases.
By Robert Williams • Oct. 18, 2017
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