Mobile: Page 229
-
Report: Facebook tests letting brands study users' posts and comments
The move will likely raise privacy concerns as marketers are being given access to users' unguarded communications, although in an anonymous way.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 17, 2017 -
NBA's AR game lets fans pop-a-shot with an iPhone
Fans can choose their favorite team in the first AR game from a U.S. sports league.
By Robert Williams • Oct. 17, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Opinion
AR is on the launching pad, but are marketers ready?
Many brands recognize the opportunity is now to embrace the emerging tech, but most don't know how, according to AdColony's Ryan Griffin.
By Ryan Griffin • Oct. 17, 2017 -
Dunkin' runs Halloween costume contest through Instagram
As coffee lovers switch from cold brews to hotter offerings, the brand is also launching a Snapchat game that unlocks seasonally-themed geofilters and lenses.
By David Kirkpatrick , Peter Adams • Oct. 17, 2017 -
Twitter pledges new anti-abuse rules after #RoseArmy boycott
CEO Jack Dorsey said the company will be "more aggressive" about enforcing rules after last week's events.
By Robert Williams • Oct. 16, 2017 -
Instagram triples interactions for Fashion Week shows to 709M
About 143 million Instagram users viewed runway shows in New York, London, Milan and Paris.
By Robert Williams • Oct. 16, 2017 -
Burger King continues Wendy's skewering by promoting irate fan tweets
Posts from users upset that Wendy's dropped spicy chicken nuggets from its menu are being repurposed as paid advertisements on Twitter.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Deep Dive
How Excedrin's standalone VR experience evolved into a viral video
After delivering a sales boost, the brand's virtual reality simulation of getting a migraine is finding new life on mobile.
By Chantal Tode • Oct. 16, 2017 -
Facebook's Oculus pumps extra marketing behind second-wave VR push
Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Deep Dive
What these 6 brand campaigns say about the state of marketing
Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans.
By Kayla Matthews • Oct. 16, 2017 -
Quotient
Sponsored by QuotientBuilding direct digital relationships by influencing shoppers' micro-moments
No question, the retail landscape is changing, and CPG marketers need to take a closer look at mobile technology to stay competitive.
Oct. 16, 2017 -
Facebook super-sizes food ordering feature
First tested in May, an Order Food button is officially rolling out to all U.S. users with launch partners like GrubHub, ChowNow, DoorDash and EatStreet.
By Natalie Black (Koltun) • Oct. 13, 2017 -
Jeep Cherokee Latitude purchase comes with free Amazon Echo Dot
Buyers will also recieve free three-month subscriptions to the Amazon Music Unlimited Family Plan and Audible.
By Robert Williams • Oct. 13, 2017 -
Airbnb-branded building in development near Walt Disney World
Tenants will have access to a mobile app integrated with Airbnb to help manage guest stays remotely.
By Robert Williams • Oct. 13, 2017 -
Getty Images
Study: 63% of marketers plan to bump up their Amazon ad budget
Marketers are more likely to increase their budgets for the e-commerce giant in the next year than for other platforms like Google, Bing, Twitter and Facebook.
By David Kirkpatrick • Oct. 13, 2017 -
Time Inc., Google partner for proprietary outstream video ad unit
Adapt Video uses DoubleClick's native advertising solution to deliver outstream video ads across the publisher's digital properties.
By David Kirkpatrick • Oct. 13, 2017 -
Ad trade groups attempt to exert self-regulatory pressure on Google
The 4A's, ANA and IAB penned a letter asking the Coalition for Better Ads, which includes the Alphabet-owned company, to adopt a Better Ads Experience Program.
By David Kirkpatrick • Oct. 13, 2017 -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017 -
Major studios and platforms unite to provide viewers 'Movies Anywhere'
A new service that includes almost all of the big Hollywood houses lets people sync their online libraries across connected accounts.
By David Kirkpatrick , Peter Adams • Oct. 13, 2017 -
Column
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
Target expands Google partnership with Express delivery and Voice
The retailer follows Walmart to Google as merchants scramble to make up ground in the race against Amazon's voice-assisted shopping.
By Dan O'Shea • Oct. 12, 2017 -
Taylor Swift plans launch of social media app
"The Swift Life" will give fans exclusive content and social connections.
By Robert Williams • Oct. 12, 2017 -
Diane von Furstenberg tests AI-powered tool for converting mobile shoppers
Qubit's Aura works with a mobile website to change the products a user sees based on their behavior.
By Robert Williams • Oct. 12, 2017 -
Amazon targets teen market with new app-based program
Teens, with their parents' oversight, can now shop at Amazon on their own as the company extends its reach into a younger demographic.
By Daphne Howland • Oct. 12, 2017 -
Shake Shack extends mobile strategy with new guest flow
The chain is testing a new store model designed with mobile ordering in mind.
By Erica Sweeney • Oct. 12, 2017
Previous
