Mobile: Page 228
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Opinion
Marketers need to redefine how they think about SEO
Rather than attempting to 'optimize' search engines, quality SEO work is actually focused on the user, writes Merkle's Adam Audette.
By Adam Audette • Nov. 1, 2017 -
Papa John's picks digital-first Laundry Service as creative AOR
"We're an e-commerce brand — it's time we stop thinking in TV scripts," said CMO Brandon Rhoten of the change.
By David Kirkpatrick , Peter Adams • Nov. 1, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Study: Twitter can deliver 40% higher ROI than other media
The social app's promoted video format also helps to drive sales, according to Data2Decisions.
By Robert Williams • Oct. 31, 2017 -
Colgate partners with Magnusmode on autism app
The toothpaste brand created how-to "decks" for the MagnusCards app to help people with cognitive special needs manage daily routines.
By Robert Williams • Oct. 31, 2017 -
Red Lobster serves up app-based loyalty rewards
Customers earn points by scanning a QR code on printed receipts and can put their names on a wait list for a table.
By Robert Williams • Oct. 31, 2017 -
Mastercard, MLB deliver in-stadium World Series message via AR
Live sporting events would seem to be a good opportunity to take advantage of the technology's ability to entertain.
By David Kirkpatrick • Oct. 31, 2017 -
NBCUniversal sees healthy ad sales for Winter Olympics, Super Bowl
The network is still adjusting its strategy to account for the growth in viewing on digital platforms, which watered down ratings during the Summer Games last year.
By David Kirkpatrick • Oct. 31, 2017 -
Study: Facebook tops Pinterest, Instagram for last-click social commerce
Nearly half of social media users in the U.S. said they made their most recent purchase from the platform.
By David Kirkpatrick • Oct. 31, 2017 -
Deep Dive
DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions
VP of Global Brand Marketing Stuart Foster dishes on how the hotel chain's multichannel strategy is taking the tasty service to new heights.
By Peter Adams • Oct. 31, 2017 -
'Off the charts' demand for iPhone X leads to monthlong backlog
The surge in pre-orders of the 10th anniversary device is likely reassuring to investors who worried that Apple's highly anticipated smartphone wouldn't do much to increase sales.
By Robert Williams • Oct. 30, 2017 -
Amazon updates Appstore with greater focus on Coins
The e-commerce giant hopes consumers' use of virtual currency instead of dollars may take the sting out of spending cash on apps and in-app purchases.
By Robert Williams • Oct. 30, 2017 -
Facebook and Instagram debut Halloween-themed features
The image-sharing platform now has a "Superzoom" camera tool for recording videos with spooky sound effects and festive face filters.
By Robert Williams • Oct. 30, 2017 -
Deep Dive
How USA Today leverages iOS 11 to boost mobile engagement
After evaluating the operating system's new features, USA Today decided to focus on drag and drop because of its potential to improve the consumer experience.
By Robert Williams • Oct. 30, 2017 -
YouTube changes monetization policy in bid to appease frustrated creators
Google's video platform is looking to cut the number of videos being misclassified as ineligible for paid ads.
By Robert Williams • Oct. 30, 2017 -
Walmart's e-commerce CEO says voice assistants are gateway to tech-enhanced shopping
Consumers appear to be more than willing to give VR and voice assistants a spin, Marc Lore said, signaling that their high price tags could be worth it.
By David Kirkpatrick • Oct. 30, 2017 -
Dior and Bella Hadid put the luxe in Halloween
Video and social media show off holiday-inspired glam styles created with the luxury brand's beauty products.
By David Kirkpatrick • Oct. 30, 2017 -
Big tech companies added $181B in market value last week
On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.
By David Kirkpatrick • Oct. 30, 2017 -
Facebook significantly ramps up transparency efforts to cover all ads
A new "View Ads" feature gives users visibility into campaigns run across Facebook's properties, quickly following a similar development from Twitter.
By Natalie Black (Koltun) • Oct. 27, 2017 -
IDC: Mobility spending will grow to $1.72 trillion by 2021
Banking and professional services will spend the most on mobility-related products during the forecast period.
By Robert Williams • Oct. 27, 2017 -
Netflix gives Lyft customers a ride to 'Stranger Things'
The video streaming service is promoting the show's second season with a chance to take a creepy car ride.
By Robert Williams • Oct. 27, 2017 -
Rotten Tomatoes debuts weekly show on Facebook Watch
"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.
By Robert Williams • Oct. 27, 2017 -
Study: 'Stranger Things' subject lines lift email engagement 74%
Seasonal topics like Halloween and pumpkin spice also deliver a bump in open rates in some countries.
By David Kirkpatrick • Oct. 27, 2017 -
EBay goes live with image search capabilities
Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3
In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.
By David Kirkpatrick , Chantal Tode • Oct. 27, 2017 -
Column
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017
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