Mobile: Page 228
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FX's 'American Horror Story' stokes season 7 hype via creepy Messenger bot
More than 50 pieces of exclusive content were shared over six weeks leading up to the September premiere, including clues that tied to offline activations.
By David Kirkpatrick • Oct. 23, 2017 -
Facebook mimics Pinterest experience with 'Sets' test
Enabling discovery and inspiration are two areas the smaller social media platform excels at.
By David Kirkpatrick • Oct. 23, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Deep Dive
How National Geographic grew its Snapchat audience by 3M in 3 months
The 130-year-old media brand leaned into its legacy as a visual storyteller but put a greater focus on streamlining its organization and content strategy.
By Shane Schick • Oct. 23, 2017 -
Twitter launches in-house shop #Fuel to help brands with video ads
The team will focus on content strategies, creative ideas and editing video specially designed for the social platform.
By Robert Williams • Oct. 20, 2017 -
AMC's latest VR app lets 'Walking Dead' fans join a zombie feeding frenzy
The popular show serves as an example of some of the many ways AR can be leveraged by a brand.
By Robert Williams • Oct. 20, 2017 -
Elizabeth Arden enlists Reese Witherspoon for social campaign
The beauty brand released two videos created by Iced Media on Facebook, YouTube and Instagram.
By Robert Williams • Oct. 20, 2017 -
Facebook tests rewarded ads for Messenger games
The social network is piloting a program for interstitial and rewarded video ads as well as in-app purchases.
By Robert Williams • Oct. 20, 2017 -
Herbal Essences encourages women to embrace change in new documentary short
The full campaign includes hashtags for people to share their own stories on social media, where the P&G brand's influencer network will further the dialogue.
By David Kirkpatrick • Oct. 20, 2017 -
Body Shop revamps its mobile loyalty program
The app delivers customized offers to Swiss customers in the beauty retailer's move to embrace more innovative mobile tech.
By Robert Williams • Oct. 19, 2017 -
Amazon upgrades Alexa's list-making skills
Users can now create customized shopping or to-do lists that can be synchronized with the app or any device.
By Robert Williams • Oct. 19, 2017 -
Getty Images
GE partners with Apple to make mobile apps for industrial settings
The companies will combine their know-how of technology for data analysis and augmented reality in the workplace.
By Robert Williams • Oct. 19, 2017 -
Asos' visual search drives 'great engagement'
Visual search gains another convert, as the U.K. fashion retailer reports strong engagement with the capability just two months after launch.
By Dan O'Shea • Oct. 19, 2017 -
Pinterest debuts self-service ad-buying tools for search
Stainmaster saw a 90% traffic boost from new customers and a lower cost-per-click.
By Robert Williams • Oct. 19, 2017 -
Pringles brings pop-up 'Stack Shack' to NYC
The snack brand's out-of-home effort, hosted by TV personality Adam Richman, encourages visitors to play with their food.
By David Kirkpatrick • Oct. 19, 2017 -
Opinion
It's time for mobile UX to catch up with biometric security
A fingerprint, voice or facial photo are safer and easier than typing a password on a mobile device, according to Lori Cohen, so why haven't consumers latched on?
By Lori Cohen • Oct. 19, 2017 -
Asics refreshes brand identity with some help from Steve Aoki
"I Move Me," which includes video, influencer content and offline activations, is the company's most significant integrated marketing campaign in two decades.
By David Kirkpatrick , Peter Adams • Oct. 19, 2017 -
Opinion
How to search out the right emoji strategy for your brand
Ayima's Sales and Marketing Director Neil Dawson lays out a few great examples of emojis in marketing and where to get started on the tactic.
By Neil Dawson • Oct. 19, 2017 -
Tapjoy
20th Century Fox drives 4% CTR from interactive cards in video ad
A full-length video trailer was followed by an interactive slider tied to character descriptions and ticket purchases.
By Robert Williams • Oct. 18, 2017 -
Snap and NBCUniversal form scripted video content studio
Unlike Facebook and other digital platforms, Snap lets NBCUniversal sell advertising against the content it distributes, making it more appealing for creators and brands.
By Robert Williams • Oct. 18, 2017 -
Progressive brings Flo to Facebook Messenger
A new chatbot aims to hook prospective insurance buyers with the mascot's quirky personality before handing them off to a live agent to close the deal.
By Robert Williams • Oct. 18, 2017 -
Study: Companies spend almost 2x more on online video than TV ads
As the focus of marketing shifts from branding to engagement, companies will spend $135 billion on online video this year.
By David Kirkpatrick , Chantal Tode • Oct. 18, 2017 -
Piccadilly Circus billboard tracks passersby to serve interactive targeted ads
A screen larger than three tennis courts will use hidden cameras and recognition technology to analyze pedestrians for things like age, gender and emotion.
By David Kirkpatrick • Oct. 18, 2017 -
Svedka's Halloween push stalks users around the web
Those affected can break free from the ads by visiting the brand's microsite and "infecting" their friends with the curse.
By Natalie Black (Koltun) • Oct. 17, 2017 -
McDonald's installs phone lockers to boost dining experience
At a Singapore location, the fast food chain is testing a way to encourage customers to put down their phones during meals and focus on family.
By Robert Williams • Oct. 17, 2017 -
Study: Car buyers increasingly seek Android Auto, Apple CarPlay over embedded systems
The news isn't good for automakers that want to sell upgraded navigation systems.
By Robert Williams • Oct. 17, 2017
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