Mobile: Page 225
-
Report: Facebook readies tests of P2P payments, breaking news tag
Allowing for "red envelope" payments in the main app would give users greater flexibility when buying items from the social network's new Marketplace section.
By Robert Williams • Nov. 6, 2017 -
Alexa snags Oprah for 'favorite things' shopping experience
Shoppers can now browse and buy the celebrity's annual holiday product list directly through Amazon's voice-based assistant.
By Robert Williams • Nov. 3, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Getty
Holiday shoppers slow to embrace chatbots, robots
A study by IFTTT also found that shopping habits change during the holidays, with more consumers heading online.
By Dan O'Shea • Nov. 3, 2017 -
Column
Campaign Trail: Maroon 5 tunes in UGC; Febreze sniffs out Bad Moms; Ben & Jerry's tasty take on AR
The brands focus on audience participation by encouraging consumers to appear in a music video, be naughty during the holidays and catch virtual marshmallows.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 3, 2017 -
Apple CEO, declaring AR 'mainstream,' positions company as market leader
Discussing another blockbuster quarter of earnings, the exec of the world's most valuable company said augmented reality is going to "change the way we use technology forever."
By Robert Williams • Nov. 3, 2017 -
Snapchat opens pixel tracking to measure cross-platform ads
For Fabletics' parent company, the tool cut ads' cost-per-purchase by 40% to 60%.
By Robert Williams • Nov. 2, 2017 -
Focus shifts from 'served' to 'rendered' for counting mobile impressions
Guidelines for tallying impressions now say to begin later in the ad-serving process.
By Robert Williams • Nov. 2, 2017 -
Getty Images
Debenhams doubles speed of mobile site with progressive web app
The U.K. retailer re-built its mobile website on Mobify's shopping platform with some impressive results.
By Robert Williams • Nov. 2, 2017 -
Report: Apple's cookie blocker negatively impacted Criteo's Q3 revenue by less than $1M
The full impact could be significantly larger going forward as the feature was rolled out toward the end of the quarter.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Amazon turns to Apple for AR shopping app
The e-commerce company's new tool pushes the envelope by giving consumers more than just furniture for their virtual viewing pleasure.
By Dan O'Shea • Nov. 2, 2017 -
Starbucks' latest holiday cup asks fans to fill in the blanks
This is the chain's first design that actively encourages customers to add their own artistic flair to the packaging.
By David Kirkpatrick , Natalie Black (Koltun) • Nov. 2, 2017 -
Getty Images
Despite a stellar Q3, 2 forces could clip Facebook's future results
Ad revenues jumped 49% in Q3 — beating analysts' expectations — but increased security spending and decelerating ad revenue growth will be areas to keep an eye on.
By David Kirkpatrick , Chantal Tode • Nov. 2, 2017 -
Burger King gives brand mascot a clean shave in honor of 'Movember'
Fans on social media are being encouraged to share their own whisker-growing journeys through a #kingstachechallenge hashtag.
By David Kirkpatrick • Nov. 2, 2017 -
Getty Images
Study: Mobile platforms to reap half of digital ticket sales by 2018
Mobile and wearable ticket purchases for transportation and events will surpass 14 billion next year, Juniper Research said.
By Robert Williams • Nov. 1, 2017 -
Aflac's duck gets a Messenger chatbot
DuckChat aims to help users navigate complicated insurance policies ahead of benefits enrollment season.
By Robert Williams • Nov. 1, 2017 -
Google Firebase adds AI tech, crash analysis for mobile developers
The company updated many tools that build on the service's core features.
By Robert Williams • Nov. 1, 2017 -
Opinion
4 ways to avoid the fat-finger attribution problem
With all the buzz about ad fraud, one might think every false click was the result of a sinister bot. The reality, according to GlassView's Lexi Golden, is that fat fingers are often the culprit.
By Lexi Golden • Nov. 1, 2017 -
WPP's growth expectations drop to zero
The company said agencies are holding their own against consultancies becoming active in the advertising and marketing space.
By David Kirkpatrick • Nov. 1, 2017 -
Opinion
Marketers need to redefine how they think about SEO
Rather than attempting to 'optimize' search engines, quality SEO work is actually focused on the user, writes Merkle's Adam Audette.
By Adam Audette • Nov. 1, 2017 -
Papa John's picks digital-first Laundry Service as creative AOR
"We're an e-commerce brand — it's time we stop thinking in TV scripts," said CMO Brandon Rhoten of the change.
By David Kirkpatrick , Peter Adams • Nov. 1, 2017 -
Study: Twitter can deliver 40% higher ROI than other media
The social app's promoted video format also helps to drive sales, according to Data2Decisions.
By Robert Williams • Oct. 31, 2017 -
Colgate partners with Magnusmode on autism app
The toothpaste brand created how-to "decks" for the MagnusCards app to help people with cognitive special needs manage daily routines.
By Robert Williams • Oct. 31, 2017 -
Red Lobster serves up app-based loyalty rewards
Customers earn points by scanning a QR code on printed receipts and can put their names on a wait list for a table.
By Robert Williams • Oct. 31, 2017 -
Mastercard, MLB deliver in-stadium World Series message via AR
Live sporting events would seem to be a good opportunity to take advantage of the technology's ability to entertain.
By David Kirkpatrick • Oct. 31, 2017 -
NBCUniversal sees healthy ad sales for Winter Olympics, Super Bowl
The network is still adjusting its strategy to account for the growth in viewing on digital platforms, which watered down ratings during the Summer Games last year.
By David Kirkpatrick • Oct. 31, 2017
Previous
