Mobile: Page 225
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Disney Pixar immerses viewers in world of 'Coco' via VR
An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.
By David Kirkpatrick • Nov. 16, 2017 -
Study: Starbucks loses top spot for QSR social conversations
Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Kelsey Lindsey
Zotos beauty brand increases store visits 20% with location-based campaign
The AGEbeautiful hair care line nearly doubled foot traffic among women who'd recently visited a salon.
By Robert Williams • Nov. 15, 2017 -
Snapchat updates filter ads to target people
Quaker Oats is one of the first brands to use the upgraded tools to target photo filter campaigns based on personal characteristics, not just location.
By Robert Williams • Nov. 15, 2017 -
Study: Chatbots deliver 25M coupons this year
In five years, 80% of coupons will be redeemed on mobile, Juniper forecasts.
By Robert Williams • Nov. 15, 2017 -
Pinterest sharpens visual search focus with scannable codes, personalized style suggestions
Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction.
By David Kirkpatrick • Nov. 15, 2017 -
Allstate partners with Waze on roadside help for drivers
A few taps on the Waze app can request rescue service from Allstate Roadside Services.
By Robert Williams • Nov. 15, 2017 -
Twitter ramps up data business as ad revenue stalls
The embattled company is rolling out a discounted version of its search tweets API, with even cheaper options planned for further down the road.
By David Kirkpatrick , Peter Adams • Nov. 15, 2017 -
Snapchat adds Context Cards to sponsored lenses, filters
Lionsgate is first to the new format, letting users swipe up to find show times and buy tickets for "Wonder."
By Robert Williams • Nov. 14, 2017 -
Pizza Hut pairs cheese and emojis for holiday merchandise giveaway
By tweeting emojis, fans can win a package of merchandise including pizza-themed sweaters, mugs, holiday lights and more.
By Robert Williams • Nov. 14, 2017 -
Spotify expands merch offerings to beauty products
The streaming service aims to attract artists with more ways to earn money, similar to how influencers drive sales on apps like Instagram.
By Robert Williams • Nov. 14, 2017 -
AdColony cuts 125 jobs, exits ad-serving business
The firm sees programmatic mobile video as an opportunity for future growth.
By Robert Williams • Nov. 14, 2017 -
Cannes Lions simplifies awards structure and Publicis returns
Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry.
By David Kirkpatrick • Nov. 14, 2017 -
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Google: 60% of travelers would impulse-book a trip
The search giant reported a 150% surge in travel-related searches for "today" and "tonight" in the past two years.
By Robert Williams • Nov. 13, 2017 -
Alibaba's Singles Day breaks sales record with mobile shoppers
As much as 97% of orders came from mobile devices in the first minute of the annual day-long event.
By Robert Williams • Nov. 13, 2017 -
Lululemon makes some breathing room this holiday season
The athleisure brand released a five-part audio series so yoga fans can focus on meditation during the busy time of year.
By David Kirkpatrick • Nov. 13, 2017 -
After eating $40M loss, Snap tries to shed excess Spectacles overseas
The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K.
By David Kirkpatrick • Nov. 13, 2017 -
Vogue partners with Apple on AR-powered UGC
The Condé Nast publisher's upcoming iMessage extension lets iPhone X users create socially shareable selfies based on seasonal fashion trends.
By Robert Williams • Nov. 13, 2017 -
Social Native
Deep DiveHow West Elm activates local fans to generate social buzz for store openings
The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.
By Erica Sweeney • Nov. 13, 2017 -
Musical.ly sells for $800M to China's Bytedance
The acquisition gives Bytedance a stronger foothold in North America and Europe.
By Robert Williams • Nov. 13, 2017 -
IPhone X puts users inside Millennium Falcon for selfie videos
The animated 360-degree experience is part of the latest update to the Clips app.
By Robert Williams • Nov. 10, 2017 -
Tencent coughs up $2B to help Snapchat reboot
The Chinese internet giant bought 12% of parent company Snap and brings major mobile clout to the social media company.
By Robert Williams • Nov. 10, 2017 -
Ericsson debuts programmatic ad platform for telcos
Emodo has more than 1.3 billion anonymous user profiles and is first rolling out in the U.S., U.K., Canada and Japan.
By Robert Williams • Nov. 10, 2017 -
Facebook updates Marketplace with housing rentals
The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.
By David Kirkpatrick • Nov. 10, 2017 -
Study: More time is spent online on 'Sofa Sunday' than on Cyber Monday
A majority of Cyber Monday shoppers will conduct research the day before, opening a potentially lucrative window for promotions.
By David Kirkpatrick • Nov. 10, 2017
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