Mobile: Page 224
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What Gen Z girls want out of holiday gift-giving
Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.
By David Kirkpatrick , Peter Adams • Nov. 9, 2017 -
Getty Images
Google is the most trusted digital ad platform, new study says
Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms.
By David Kirkpatrick • Nov. 9, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
unsplash/freestocks
Twitter cozies up to brands with 280-character limit, bargain subscription plan
Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues.
By David Kirkpatrick • Nov. 9, 2017 -
Pampers supports the 'Littlest Fighters' with social media, interactive OOH push
The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.
By David Kirkpatrick • Nov. 9, 2017 -
Nearly 60% of marketers say chatbots aren't a priority
Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.
By Cara Salpini • Nov. 8, 2017 -
Homesnap PR
Waze partners with Homesnap on geotargeted real estate listings
Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.
By Robert Williams • Nov. 8, 2017 -
Blippar tests AR app to help users navigate cities
High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.
By Robert Williams • Nov. 8, 2017 -
Instagram will warn influencers when they don't disclose sponsors
The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.
By Robert Williams • Nov. 8, 2017 -
Facebook offers refunds following mobile video measurement error
The social network's mobile site and Instant Articles in its Android app played video ads while out of view.
By Robert Williams • Nov. 8, 2017 -
Deep Dive
Marriott makes more room for chatbots to enhance guest experiences
The world's largest hotel chain was an early user of Facebook Messenger and Slack. Now it's adding Google Assistant, WeChat, AI capabilities and more.
By Shane Schick • Nov. 8, 2017 -
EMarketer: 70% of US adults 'second-screen' while watching TV
Second-screen content is often unrelated to the program being viewed.
By David Kirkpatrick • Nov. 8, 2017 -
Colgate Optic White takes center stage on Snapchat for CMA Awards
For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
NBA gives fans court-side view with VR content deal
The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Snapchat to overhaul UX as user growth remains sluggish
Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.
By David Kirkpatrick • Nov. 8, 2017 -
Facebook Messenger
Facebook Messenger lands on brands' sites in beta test
KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.
By Robert Williams • Nov. 7, 2017 -
Chipotle unwraps app with mobile pay, easy re-order and coupon offers
The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.
By Robert Williams • Nov. 7, 2017 -
Aldi partners with Venmo for emoji-based holiday giving campaign
The grocery chain will donate 10 meals to Feeding America every time a Venmo user adds a Turkey Hand emoji to a payment.
By Chantal Tode , Robert Williams • Nov. 7, 2017 -
Sponsored by BambooTop 16 Facebook ad design trends of 2017
Throughout the year we've seen big Facebook ad design trends emerge, and many of them are nods to mobile-first.
Nov. 7, 2017 -
PeopleTV expands live video programming on Twitter
Streams will be available at @PeopleTV globally on the platform starting Nov. 20.
By Robert Williams • Nov. 7, 2017 -
Forrester: Chief growth officers will replace CMOs
The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets.
By David Kirkpatrick • Nov. 7, 2017 -
Facebook's food videos show declining viewership
Engagement with "hands-in-pans" content appears to be nearing saturation.
By Robert Williams • Nov. 6, 2017 -
IDC: Smartphone sales jump 2.7% in Q3
Samsung grew its lead in the global mobile device market with 83.3 million units shipped, up 9.5% from Q3 last year.
By Robert Williams • Nov. 6, 2017 -
Best Buy taps Amazon's Alexa for voice ordering
The partnership is in contrast to Walmart, Target, The Home Depot and Best Buy in Canada, which have chosen Google for voice-assisted shopping.
By Daphne Howland • Nov. 6, 2017 -
Wells Fargo starts Greenhouse, a mobile-first bank brand
Greenhouse will start as a pilot program in early 2018 with a planned rollout for the iPhone later in the year.
By Robert Williams • Nov. 6, 2017 -
Report: Snap ramps up ad tech with Metamarkets acquisition
Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.
By David Kirkpatrick • Nov. 6, 2017
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