Mobile: Page 226
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Forrester: AI will start to replace email as chatbots, chat gain
The news isn't necessarily good, as satisfaction levels are expected to decline when companies push customers toward chatbots.
By David Kirkpatrick • Nov. 10, 2017 -
Column
Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?
Two digital disruptors this week lean into old-school cool, albeit in very different ways.
By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Harry Potter casts a spell with AR game from maker of Pokemon Go
Smartphone users will be able to find and fight virtual beasts in the location-based game due out next year.
By Robert Williams • Nov. 9, 2017 -
Walmart set to overtake Apple in mobile payments
The fact that the retailer's payment platform works with both iOS and Android phones likely helped to boost adoption.
By Robert Williams • Nov. 9, 2017 -
Visa debuts payment-ready wearables for Winter Olympics
The company is putting NFC chips in gloves, pins and stickers ahead of the games in PyeongChang next year.
By Robert Williams • Nov. 9, 2017 -
Brands need to fire up influencers during the holidays, study says
Social influencers are an important target audience to reach and engage as shoppers make their gift lists, according to Experian.
By Robert Williams • Nov. 9, 2017 -
Shopgate rolls out in-app chat tools
While some have hopes of chatbots becoming a common form of customer engagement, marketers aren't yet sold on the idea.
By Dan O'Shea • Nov. 9, 2017 -
What Gen Z girls want out of holiday gift-giving
Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.
By David Kirkpatrick , Peter Adams • Nov. 9, 2017 -
Getty Images
Google is the most trusted digital ad platform, new study says
Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms.
By David Kirkpatrick • Nov. 9, 2017 -
unsplash/freestocks
Twitter cozies up to brands with 280-character limit, bargain subscription plan
Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues.
By David Kirkpatrick • Nov. 9, 2017 -
Pampers supports the 'Littlest Fighters' with social media, interactive OOH push
The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.
By David Kirkpatrick • Nov. 9, 2017 -
Nearly 60% of marketers say chatbots aren't a priority
Despite enthusiasm for chatbots, many don't have confidence in the current messaging platforms.
By Cara Salpini • Nov. 8, 2017 -
Homesnap PR
Waze partners with Homesnap on geotargeted real estate listings
Agents and brokers can reach prospective homebuyers as they search online or drive near properties for sale.
By Robert Williams • Nov. 8, 2017 -
Blippar tests AR app to help users navigate cities
High-tech maps will overlay street names, buildings and local sites for the surrounding area on a user's smartphone screen.
By Robert Williams • Nov. 8, 2017 -
Instagram will warn influencers when they don't disclose sponsors
The photo-sharing app is also expanding access to a tool that lets content creators tag their posts with "Paid Partnership" notices.
By Robert Williams • Nov. 8, 2017 -
Facebook offers refunds following mobile video measurement error
The social network's mobile site and Instant Articles in its Android app played video ads while out of view.
By Robert Williams • Nov. 8, 2017 -
Deep Dive
Marriott makes more room for chatbots to enhance guest experiences
The world's largest hotel chain was an early user of Facebook Messenger and Slack. Now it's adding Google Assistant, WeChat, AI capabilities and more.
By Shane Schick • Nov. 8, 2017 -
EMarketer: 70% of US adults 'second-screen' while watching TV
Second-screen content is often unrelated to the program being viewed.
By David Kirkpatrick • Nov. 8, 2017 -
Colgate Optic White takes center stage on Snapchat for CMA Awards
For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
NBA gives fans court-side view with VR content deal
The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game.
By David Kirkpatrick , Peter Adams • Nov. 8, 2017 -
Snapchat to overhaul UX as user growth remains sluggish
Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.
By David Kirkpatrick • Nov. 8, 2017 -
Facebook Messenger
Facebook Messenger lands on brands' sites in beta test
KLM and Air France are among the first brands to interact with customers on their own websites and on Messenger via the customer chat plug-in.
By Robert Williams • Nov. 7, 2017 -
Chipotle unwraps app with mobile pay, easy re-order and coupon offers
The burrito chain seeks to boost customer loyalty with a stronger push toward mobile tech.
By Robert Williams • Nov. 7, 2017 -
Aldi partners with Venmo for emoji-based holiday giving campaign
The grocery chain will donate 10 meals to Feeding America every time a Venmo user adds a Turkey Hand emoji to a payment.
By Chantal Tode , Robert Williams • Nov. 7, 2017 -
Sponsored by BambooTop 16 Facebook ad design trends of 2017
Throughout the year we've seen big Facebook ad design trends emerge, and many of them are nods to mobile-first.
Nov. 7, 2017
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