Mobile: Page 226
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Study: Facebook tops Pinterest, Instagram for last-click social commerce
Nearly half of social media users in the U.S. said they made their most recent purchase from the platform.
By David Kirkpatrick • Oct. 31, 2017 -
Deep Dive
DoubleTree took its signature warm cookies on tour — and drove nearly 400K social impressions
VP of Global Brand Marketing Stuart Foster dishes on how the hotel chain's multichannel strategy is taking the tasty service to new heights.
By Peter Adams • Oct. 31, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
'Off the charts' demand for iPhone X leads to monthlong backlog
The surge in pre-orders of the 10th anniversary device is likely reassuring to investors who worried that Apple's highly anticipated smartphone wouldn't do much to increase sales.
By Robert Williams • Oct. 30, 2017 -
Amazon updates Appstore with greater focus on Coins
The e-commerce giant hopes consumers' use of virtual currency instead of dollars may take the sting out of spending cash on apps and in-app purchases.
By Robert Williams • Oct. 30, 2017 -
Facebook and Instagram debut Halloween-themed features
The image-sharing platform now has a "Superzoom" camera tool for recording videos with spooky sound effects and festive face filters.
By Robert Williams • Oct. 30, 2017 -
Deep Dive
How USA Today leverages iOS 11 to boost mobile engagement
After evaluating the operating system's new features, USA Today decided to focus on drag and drop because of its potential to improve the consumer experience.
By Robert Williams • Oct. 30, 2017 -
YouTube changes monetization policy in bid to appease frustrated creators
Google's video platform is looking to cut the number of videos being misclassified as ineligible for paid ads.
By Robert Williams • Oct. 30, 2017 -
Walmart's e-commerce CEO says voice assistants are gateway to tech-enhanced shopping
Consumers appear to be more than willing to give VR and voice assistants a spin, Marc Lore said, signaling that their high price tags could be worth it.
By David Kirkpatrick • Oct. 30, 2017 -
Dior and Bella Hadid put the luxe in Halloween
Video and social media show off holiday-inspired glam styles created with the luxury brand's beauty products.
By David Kirkpatrick • Oct. 30, 2017 -
Big tech companies added $181B in market value last week
On Friday, stock value took off for Apple, Alphabet, Microsoft, Amazon and Facebook as the influence of these tech giants continues to expand.
By David Kirkpatrick • Oct. 30, 2017 -
Facebook significantly ramps up transparency efforts to cover all ads
A new "View Ads" feature gives users visibility into campaigns run across Facebook's properties, quickly following a similar development from Twitter.
By Natalie Black (Koltun) • Oct. 27, 2017 -
IDC: Mobility spending will grow to $1.72 trillion by 2021
Banking and professional services will spend the most on mobility-related products during the forecast period.
By Robert Williams • Oct. 27, 2017 -
Netflix gives Lyft customers a ride to 'Stranger Things'
The video streaming service is promoting the show's second season with a chance to take a creepy car ride.
By Robert Williams • Oct. 27, 2017 -
Rotten Tomatoes debuts weekly show on Facebook Watch
"Rotten Tomatoes See It/Skip It" gives viewers a chance to share their opinions on pop culture.
By Robert Williams • Oct. 27, 2017 -
Study: 'Stranger Things' subject lines lift email engagement 74%
Seasonal topics like Halloween and pumpkin spice also deliver a bump in open rates in some countries.
By David Kirkpatrick • Oct. 27, 2017 -
EBay goes live with image search capabilities
Consumers can now search for 1.1 billion listings via image, as the visual technology becomes more popular.
By Dan O'Shea • Oct. 27, 2017 -
Alphabet sees 'huge opportunities' in e-commerce vertical following strong Q3
In the wake of recent partnerships with Walmart and Target, Alphabet, whose quarterly earnings beat expectations, said it's just getting started in shopping.
By David Kirkpatrick , Chantal Tode • Oct. 27, 2017 -
Column
Campaign Trail: Super spooky Halloween marketing from Burger King, Fanta and Angry Birds
To get readers in the right mood for some Halloween fun, Marketing Dive rounds up a few of the best brand tricks and treats, including creepy clowns, Iron Maiden and a 4-D elevator ride.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 27, 2017 -
WSJ: McDonald's puts $2B global media buying business under review
It would be the first review in around 14 years for the fast food brand as it looks to more efficiently spend its advertising dollars.
By David Kirkpatrick , Peter Adams • Oct. 27, 2017 -
Mountain Dew's replacement for long-time ambassador Dale Earnhardt Jr. looks like a joke
A fictional "Dewey Ryder" — played by real-life comedian and actor Danny McBride — brashly announced he's taking over.
By Peter Adams • Oct. 27, 2017 -
Study: Google's advantage strengthens in AI-powered smartphone market
More than 80% of smartphones priced at $100 or more will have an on-board assistant by 2020, mainly driven by Google Assistant.
By Robert Williams • Oct. 26, 2017 -
Amazon adds paid subscriptions to Alexa skill inventory
The update will give third-party developers a way to monetize skills for the voice-activated assistant.
By Robert Williams • Oct. 26, 2017 -
Uber partners with Barclays on app-centric Visa card
The rewards card, aimed at heavy users of ride-sharing, is fully integrated into the Uber app.
By Robert Williams • Oct. 26, 2017 -
Opinion
Why brands should care about mobile performance marketing
Performance campaigns won't replace brand advertising, but they do have a place once in-app behaviors that equate to a higher ROI have been identified, writes Dale Carr, founder and CEO at Leadbolt.
By Dale Carr • Oct. 26, 2017 -
Study: Maybelline leads cosmetics brands in Instagram engagement
ShareIQ found that L'Oreal-owned brand Maybelline has nearly 60 million likes on Instagram — 49x Revlon's count — so far this year.
By David Kirkpatrick • Oct. 26, 2017
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