Mobile: Page 221
-
Kay Jewelers offers virtual necklace trial with Snapchat World Lens
Besides giving mobile users a way to virtually try on several looks, the jewelry chain is also enabling them to play an interactive AR game.
By Robert Williams • Nov. 27, 2017 -
Clarks tracks footwear inventory with in-store mobile tablets
Scandit's Stock Assist app helps the retailer's salespeople expedite inventory tasks and free up time to provide better customer service.
By Robert Williams • Nov. 27, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Study: Click-through rates jumped 154% ahead of Thanksgiving
With ad engagement rates up 111%, the numbers indicate consumers researched deals online before making a purchase.
By David Kirkpatrick • Nov. 27, 2017 -
Asos, HBO and BMW pilot Snapchat's new ad formats
Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on.
By David Kirkpatrick • Nov. 27, 2017 -
Dentsu adds Oxyma Group to extend people-based marketing's geographic reach
The deal will see Oxyma merged into Merkle, strengthening the latter's role as a leader in data-driven marketing.
By David Kirkpatrick • Nov. 27, 2017 -
Christopher Doering
Deep DiveCoca-Cola embraces a digital future as consumers move online
The 131-year-old beverage giant is taking advantage of meal kits, voice ordering, storage lockers and direct-to-consumer shipments to expand its presence in e-commerce.
By Christopher Doering • Nov. 27, 2017 -
Buoyed by mobile, Black Friday shopping off to strong start
Online sales — particularly mobile — appear to be powering the Black Friday weekend.
By Laura Heller • Nov. 24, 2017 -
Paramount rolls out first AR game for 'Transformers' DVD release
The ARKit app for iOS immerses players in a virtual junkyard where they can control the robot character Bumblebee's movements.
By Robert Williams • Nov. 22, 2017 -
Facebook Messenger lures small businesses with chatbot contest
For its Small Business Saturday promotion, the app will award three companies a new chatbot.
By Robert Williams • Nov. 22, 2017 -
Alipay, WeChat make inroads into US to help Chinese tourists
New smartphone-based programs in Stony Brook, NY, and Washington, DC, cater to tourists visiting the country.
By Robert Williams • Nov. 22, 2017 -
Office Depot brings back 'Elf Yourself' with AR
Users can now create dancing elves videos with new backgrounds of the real world.
By David Kirkpatrick • Nov. 22, 2017 -
FCC lays out plan to end net neutrality
The Republican majority federal commission is set to roll back Obama-era rules designed to enforce equal access to the internet.
By David Kirkpatrick • Nov. 22, 2017 -
Study: Holiday advertisers increase spending on digital
A new report brings some early seasonal joy to the beleaguered digital marketing space, with 59% of respondents planning to spend more.
By David Kirkpatrick • Nov. 22, 2017 -
Getty Images
Walmart and eBay take the lead for Black Friday social campaigns
Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
Verizon, NBCUniversal spice up Thanksgiving Day Parade stream with AR-activated deals
Virtual Easter eggs hidden in the live broadcast will let viewers redeem Black Friday offers from the telecom.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
Deep DiveMarketing Mayhem: An old-school game for the modern marketer
Think you're a battle-tested marketer? Play our interactive game and see if your skills measure up by conquering nine of the toughest challenges facing the industry today.
By The Marketing Dive Game Team • Nov. 21, 2017 -
Most Americans will shop Thanksgiving weekend
Spending is increasingly going online, but 64% of consumers say they'll still head to stores over the weekend, according to a recent Deloitte survey.
By Daphne Howland • Nov. 21, 2017 -
Study: 650M mobile devices will boast advanced visual technology by 2022
Visual sensors and AI will work together to expand the capabilities of the next generation of smartphones, per ABI Research.
By Robert Williams • Nov. 21, 2017 -
Google, Tune seek to tackle mobile 'click injection' fraud
The duo teamed up to stop malware that attempts to steal ad dollars on Android devices.
By Robert Williams • Nov. 21, 2017 -
Kia looks to drive mobile car shopping with new chatbot
"Kian," available on Facebook Messenger and the brand's website, lets users research prices, search vehicle inventory and compare features to competitors'.
By Robert Williams • Nov. 21, 2017 -
67% of display ads will be programmatic by 2019
Publicis Group Zenith estimates global programmatic ad sales will hit $84.9 billion in the next two years.
By David Kirkpatrick • Nov. 21, 2017 -
Calvin Klein embraces digital in global ad campaign starring Solange
The songwriter and artist will be joined by a personally curated cast of talent for a push that also includes influencers and user-generated content.
By David Kirkpatrick • Nov. 21, 2017 -
Study: Email marketing strategies must evolve as Black Friday's role shrinks
If driving conversions is the goal, the most promising opportunity isn't necessarily the day after Thanksgiving.
By David Kirkpatrick • Nov. 21, 2017 -
Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017
Previous
