Mobile: Page 222
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Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017 -
WebMD, RB partner on a chatbot featuring advice from Mucinex
The Reckitt Benckiser brand of cough medicine answers mobile users' questions about cold and flu symptoms.
By Robert Williams • Nov. 20, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Spotify buys Soundtrap to expand creator capabilities
The software lets musicians record and save projects to the cloud, creating an opportunity for Spotify to grow more talent — and potentially influencers — directly through its platform.
By Robert Williams • Nov. 20, 2017 -
Disney's app will let holiday viewers 'Glow with the Show'
The TV special to kick off "25 Days of Christmas" will be synced with Bluetooth-enabled ear hats.
By Robert Williams • Nov. 20, 2017 -
Apple delays release of HomePod smart speaker
The tech giant now plans to ship the voice-activated device in early 2018.
By Robert Williams • Nov. 20, 2017 -
Raysonho. (2016). "Saks Fifth Avenue in Toronto" [photograph]. Retrieved from Wikimedia Commons.
Saks launches Messenger chatbot gift guide ahead of Black Friday
The offering could help the retailer reach young shoppers earlier in the buying journey than the typical customer service bot.
By Natalie Black (Koltun) • Nov. 20, 2017 -
NFL, Verizon edge closer to expanded streaming deal
The deal, which Bloomberg said will be announced soon, would let the telecom provider stream to internet-connected TVs, tablets and phones, as it currently can only air games on smaller devices.
By David Kirkpatrick • Nov. 20, 2017 -
Foot Locker deepens Nike partnership with pop-up 'Sneakeasy'
Arriving in time for the key holiday period, the shop also looks to drive engagement to the brands' loyalty programs and mobile apps.
By David Kirkpatrick • Nov. 20, 2017 -
Facebook launches Creator tools for mobile influencers
The social network appears to be competing more directly with Google's YouTube.
By Robert Williams • Nov. 17, 2017 -
Estée Lauder unveils skincare tips on Google Home
The feature gives users a personalized nighttime routine and access to a free service at the brand's in-store counters.
By Robert Williams • Nov. 17, 2017 -
Getty Images
Study: Bank of America, Citi lean more on location data
Financial services companies are turning to proximity data for clearer consumer insights, Unacast says.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Tech giants, publishers will display standardized 'trust indicators' to fight fake news
The groups agreed to adopt The Trust Project’s standards to help readers assess the quality and reliability of online news.
By David Kirkpatrick • Nov. 17, 2017 -
Williams-Sonoma
Williams-Sonoma gets an edge in the augmented reality race
The home goods retailer acquired Outward, a 3-D imaging startup, in what looks to be a dedicated move toward using more of the tech.
By Dan O'Shea • Nov. 17, 2017 -
Study: Black Friday mobile shopping to jump 45% from 2015
Americans are forecast to spend 45 million hours on Android shopping apps alone during the holiday week.
By Robert Williams • Nov. 16, 2017 -
7-Eleven boosts convenience with new Messenger chatbot
The chain's emphasis on expediency is a natural fit for chatbots that help to automate conversations with customers.
By Robert Williams • Nov. 16, 2017 -
Asics taps AI to enhance personalization on mobile website
The sportswear giant enlisted Qubit's Aura platform, which aims to provide an app-like experience.
By Robert Williams • Nov. 16, 2017 -
Square's Cash app tests support for buying and selling bitcoin
The payment processor is letting a small number of users buy the cryptocurrency.
By Robert Williams • Nov. 16, 2017 -
Disney Pixar immerses viewers in world of 'Coco' via VR
An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.
By David Kirkpatrick • Nov. 16, 2017 -
Study: Starbucks loses top spot for QSR social conversations
Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017 -
Kelsey Lindsey
Zotos beauty brand increases store visits 20% with location-based campaign
The AGEbeautiful hair care line nearly doubled foot traffic among women who'd recently visited a salon.
By Robert Williams • Nov. 15, 2017 -
Snapchat updates filter ads to target people
Quaker Oats is one of the first brands to use the upgraded tools to target photo filter campaigns based on personal characteristics, not just location.
By Robert Williams • Nov. 15, 2017 -
Study: Chatbots deliver 25M coupons this year
In five years, 80% of coupons will be redeemed on mobile, Juniper forecasts.
By Robert Williams • Nov. 15, 2017 -
Pinterest sharpens visual search focus with scannable codes, personalized style suggestions
Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction.
By David Kirkpatrick • Nov. 15, 2017 -
Allstate partners with Waze on roadside help for drivers
A few taps on the Waze app can request rescue service from Allstate Roadside Services.
By Robert Williams • Nov. 15, 2017
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