Mobile: Page 220
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IDC: Phablets to overtake smaller smartphones by 2019
Mobile users are increasingly likely to buy devices with bigger screens.
By Robert Williams • Nov. 30, 2017 -
Pottery Barn launches AR app for iOS
The furniture retailer looks to gain greater market exposure for the augmented reality app by bringing it to Apple devices.
By Dan O'Shea • Nov. 30, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Facebook's TBH app fades quickly in rankings
The teen polling app saw a surge in downloads after Facebook's takeover and then fell rapidly.
By Robert Williams • Nov. 30, 2017 -
Amazon's ad business will surpass $2.5B by 2021, Forrester says
An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years.
By David Kirkpatrick , Peter Adams • Nov. 30, 2017 -
Kantar: Holiday TV ad spending climbs 10.3% over last year
Retailers pulled back on Black Friday ads this year, spending $90.4 million compared to $113.3 million in 2016.
By David Kirkpatrick • Nov. 30, 2017 -
Can Snapchat break the social media mold with its split-feed redesign?
On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.
By Peter Adams • Nov. 29, 2017 -
Apple News's director of monetization said to change jobs
David Kang moves to another role at Apple as publishers continue to express frustration over how to monetize content on the platform.
By Robert Williams • Nov. 29, 2017 -
Hyundai, Smartcar team up to connect drivers with on-demand businesses
Using the automaker's Blue Link, a carwash service could locate and access an owner's vehicle to clean it.
By Robert Williams • Nov. 29, 2017 -
Domino's app users question veracity of pizza tracker
Customers have found a variety of inaccuracies in the chain's pizza-tracking app.
By Robert Williams • Nov. 29, 2017 -
Study: Wayfair grows Black Friday social media audience 2x faster than Ikea
The week leading up to the deals day lifted engagement of some furniture retailers more than others, ShareIQ found.
By Robert Williams • Nov. 29, 2017 -
Quotient
Sponsored by QuotientBuilding direct shopper relationships with digital promotions and media
Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.
Nov. 29, 2017 -
Sephora
Deep Dive30 minutes with Sephora's head of marketing
Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.
By Cara Salpini • Nov. 29, 2017 -
Alex Hickey
FCC chair calls Twitter a threat to open internet
The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.
By David Kirkpatrick • Nov. 29, 2017 -
Report: Facebook Messenger tests mass messaging tool for brands
Called "Messenger Broadcast," it appears to let brands add calls to action like linking back to a website or opening a chatbot window.
By Natalie Black (Koltun) • Nov. 28, 2017 -
The Dodo releases chatbot for animal adoption
The "Dodo Adoptbot" is geared for people who want to be matched with an ideal pet in their area.
By Robert Williams • Nov. 28, 2017 -
Study: iPhone X owners spent 2x more than other mobile holiday shoppers
Average order values on the device were 70% higher than on top Samsung devices this Thanksgiving weekend.
By Robert Williams • Nov. 28, 2017 -
Black Friday Twitter engagements totaled nearly 785M, study says
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
7-Eleven expands mobile rewards program beyond beverages
The 7Rewards app now lets customers earn points for hundreds of products at the convenience store chain.
By Robert Williams • Nov. 28, 2017 -
Wix spurns TV advertising, including Super Bowl commercials, for digital
The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.
By David Kirkpatrick • Nov. 28, 2017 -
Study: Game developers no longer see ads as 'necessary evil'
Rewarded video ads are now the most popular ad format, used in 58% of free games.
By David Kirkpatrick • Nov. 28, 2017 -
Facebook publishes 'advertising principles'
A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image.
By David Kirkpatrick • Nov. 28, 2017 -
Deep Dive
[Infographic] 7 major influencer marketing touchstones
A brief history of influencer marketing by platform, power players and the events that have defined its trajectory.
By Peter Adams , Robert Williams • Nov. 27, 2017 -
Deep Dive
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.
By Shane Schick • Nov. 27, 2017 -
Black Eyed Peas debuts AR app for graphic novel
The app brings the group's "Masters of the Sun: The Zombie Chronicles" comic to life with animated talk bubbles and voice-overs from celebrities like Queen Latifah and Snoop Dogg.
By Robert Williams • Nov. 27, 2017 -
Uber faces lawsuits, probes over massive data breach
The ride-hailing app waited more than a year to reveal that data on 57 million customers and drivers was stolen.
By Robert Williams • Nov. 27, 2017
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