3 ways brands can better cultivate emotional loyalty

The best companies focus on deep, hard-wired emotions that drive expectations, behaviors and ultimately purchase decisions, writes Samantha Paxson, chief marketing and experience officer at Co-op Financial Services.

By Samantha Paxson • Jan. 3, 2018

Report: Snapchat may require a portion of ads to be viewed before skipping

The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.

By Robert Williams • Jan. 3, 2018

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Lyft offers self-driving rides at CES

Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas. 

By Robert Williams • Jan. 3, 2018

Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others

Early discussions are said to be focused on whether marketers should pay for higher placement if a user asks for product listings on Amazon's e-commerce platform.

By Robert Williams • Jan. 3, 2018

Kraft rewards UGC to support hockey communities

The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media. 

By Erica Sweeney • Jan. 3, 2018

Can Google Home take on Amazon's Echo in 2018?

Loup Ventures foresees a year of growth for Google's smart speaker despite Amazon's early domination of the space.

By Dan O'Shea • Jan. 3, 2018

VR, AR and other new hardware categories revive CES 2018

The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.  

By Erica Sweeney • Jan. 3, 2018

GE expands smart lighting system with new devices, Apple HomeKit integration

A connected ceiling fixture allows users to listen to music, perform voice-driven tasks or change a room's lighting without the need for a separate device.

By Erica Sweeney • Jan. 3, 2018

Apple apologizes for slowing down older iPhones

The rare apology followed a wave of complaints and lawsuits from consumers and analysts who noticed slower performance in older devices.

By Robert Williams • Jan. 2, 2018

Citi analysts see 40% chance Apple will buy Netflix

Apple is eligible to transfer $252 billion in overseas cash to the U.S. under the Trump administration's tax cut.

By Robert Williams • Jan. 2, 2018

Report: Alibaba's UC Browser for mobile quietly overtakes Google Chrome in Asia

Hundreds of millions of smartphone users in emerging markets prefer UC Browser on lower-end devices.

By Robert Williams • Jan. 2, 2018

How marketers can sharpen their chatbot strategies in 2018

Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.

By Shane Schick • Jan. 2, 2018

NBC Universal promotes 'Pitch Perfect 3' with AR beauty experience

Perfect Corp.'s YouCam apps let people try on looks inspired by characters in the new film.

By Robert Williams • Jan. 2, 2018

Weight Watchers appoints DJ Khaled as social media ambassador

The recording artist will document his experiences and weight loss progress using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook.

By Erica Sweeney • Jan. 2, 2018

Bud Light's nonsensical 'dilly dilly' becomes viral success

Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?

By Erica Sweeney • Jan. 2, 2018

9 trends that will define marketing in 2018

2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better. 

By Peter Adams • Jan. 2, 2018

Instagram weaves 'recommended' posts into user feeds to boost discoverability

The app shows suggested content based on posts that have been liked by other accounts a user follows.

By Robert Williams • Dec. 29, 2017

Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign

The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.

By Natalie Black (Koltun) • Dec. 29, 2017

CNBC will sell audio ads after it sees significant voice audience growth in 2017

Though specific numbers weren't released, CNBC is gauging the success of voice content based on total audience growth, user return rate and the skill's ability to answer queries.

By Erica Sweeney • Dec. 28, 2017

NowThis ranked most-viewed 360-degree video publisher on Facebook

The NowThis x Samsung Gear 360 campaign from June saw 134x more views than the average 360-degree video on Facebook, with 845 million social impressions, 1.6 million engagements and 184,000 shares.

By Erica Sweeney • Dec. 27, 2017

Study: Cause-driven Gen Zers expect a lot from brands

The younger generation is likely to be a bigger driver of shifting tech use than millennials.

By Erica Sweeney • Dec. 27, 2017

Where does brand safety go from here?

After many brands boycotted YouTube earlier this year for fear of having their ads placed alongside hate speech and negative content, some are turning to premium publishers and direct buys, writes Zvelo CEO Jeff Finn.

By Jeff Finn • Dec. 26, 2017

Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential

True to its title, the free app lets viewers pick different stories and points-of-view to pursue and replay, along with providing bits of auxiliary media like PDFs.

By Peter Adams • Dec. 26, 2017

NBA teams with FanDuel on mobile contest

One new experience enables users to play alongside the live broadcast of a game to maximize the score for their fantasy team. 

By Robert Williams • Dec. 22, 2017

UPDATE: IOS bug disables links in text messages that use dollar signs

Discovered by Tatango, the bug is impacting direct response campaigns from brands like Subway, Baskin Robbins and Houlihan's during the crucial holiday season. 

By Robert Williams • Dec. 22, 2017