Mobile: Page 219
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Amazon unveils Alexa development kit for mobile accessories
The next frontier for Alexa looks to be Bluetooth-connected headphones, smart watches and fitness devices.
By Dan O'Shea • Jan. 8, 2018 -
Opinion
Recapping top retailers' holiday 2017 push and SMS messaging
Salesforce's Melinda Krueger assesses retailers' digital messaging efforts, pinpointing critical strengths and weaknesses.
By Melinda Krueger • Jan. 8, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
HP's rewarded Pandora campaign garners 3.98% engagement rate
To drive sales of HP notebooks, users could unlock an hourlong, uninterrupted listening session by drawing an image in the Pandora app.
By Erica Sweeney • Jan. 8, 2018 -
GE Appliances's Giddy connects creators and businesses via mobile
Brands can use the new platform to post challenges for community members to solve by developing creative solutions or designing products.
By Erica Sweeney • Jan. 8, 2018 -
Taco Bell restructures, expands leadership team to further e-commerce growth
CMO Marisa Thalberg is moving to the role of chief brand officer as the chain unveils new technology initiatives.
By Erica Sweeney • Jan. 8, 2018 -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
M&M's debuts touchdown dance contest for Super Bowl
The chocolate brand is asking people to record their best celebratory moves and post the videos to Twitter, Facebook or Instagram to win.
By Robert Williams • Jan. 8, 2018 -
Bank of America is first to earn mobile certification from JD Power
The new program recognizes brands with a top mobile app experience.
By Robert Williams • Jan. 5, 2018 -
Uber sued by Fetch Media over ad fraud dispute
The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads.
By Robert Williams • Jan. 5, 2018 -
CBS plans to bring late-night clips to Facebook Watch
The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab.
By Robert Williams • Jan. 5, 2018 -
Nissin Cup Noodles packaging unlocks exclusive video game content
Fans who buy specially-marked packs can text a photo of their receipt and receive a code to access gear from "Dissidia Final Fantasy NT."
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
IAB, 4A's release addendum around long-form video
The first update to the terms and conditions since 2009 reflects marketers' need for standards for video content that's eight minutes or longer in duration.
By Erica Sweeney • Jan. 5, 2018 -
China's tech firms spur cashless society
Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.
By Robert Williams • Jan. 4, 2018 -
Retrieved from Amazon on January 03, 2018
Study: Amazon Echo owners are big spenders
Customers who use the smart speaker spend 66% more than average.
By Robert Williams • Jan. 4, 2018 -
Amazon patent brings 'blended reality' mirror into view
A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.
By Dan O'Shea • Jan. 4, 2018 -
Verizon's 5G home networks will use Samsung hardware
Sacramento will be the first city to have fixed wireless 5G service this year.
By Robert Williams • Jan. 4, 2018 -
QR code coupon redemption to exceed 5.3B by 2022, study says
Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices.
By Robert Williams • Jan. 4, 2018 -
Avocados from Mexico and Old El Paso partner again for Super Bowl LII
Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.
By Erica Sweeney • Jan. 4, 2018 -
Diageo pulls Snapchat ads over age-verification concerns
The spirits brand said it has stopped all advertising globally on the platform after a U.K. watchdog ruled a Lens was inappropriately targeted.
By Erica Sweeney • Jan. 4, 2018 -
Report: Spotify files for IPO, taking direct listing route
Doing so is potentially significant, allowing the music-streaming service to avoid parts of the IPO process most tech companies go through like an investor roadshow and underwriting by a Wall Street bank.
By Erica Sweeney • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Opinion
3 ways brands can better cultivate emotional loyalty
The best companies focus on deep, hard-wired emotions that drive expectations, behaviors and ultimately purchase decisions, writes Samantha Paxson, chief marketing and experience officer at Co-op Financial Services.
By Samantha Paxson • Jan. 3, 2018 -
Report: Snapchat may require a portion of ads to be viewed before skipping
The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.
By Robert Williams • Jan. 3, 2018 -
Lyft offers self-driving rides at CES
Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas.
By Robert Williams • Jan. 3, 2018
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