Mobile: Page 218
-
ChowNow enlists lawmakers for help with Apple's app policies
The online food-ordering platform fears Apple's fast-approaching ban on template apps will impact its business.
By Robert Williams • Dec. 7, 2017 -
Why Amazon crushes Walmart in paid search for consumer electronics
The e-commerce giant advertises on more than 30,000 consumer electronics search terms, more than 2x the total for its competitors.
By David Kirkpatrick • Dec. 7, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Getty
ANA declares AI the marketing word of the year
Given a number of controversies dogging the industry in 2017, the pick might be surprising.
By David Kirkpatrick , Peter Adams • Dec. 7, 2017 -
Starbucks, Alibaba partner on AR tech at new Shanghai roastery
The chain's mobile app adds to the "immersive coffee wonderland," where people can learn about beans and enhance their tasting experience.
By Robert Williams • Dec. 6, 2017 -
Apple debuts new pay-per-install ad tool, buys podcast search engine
The former is another way that the tech giant is trying to help app developers and marketers get noticed in the App Store.
By Robert Williams • Dec. 6, 2017 -
United Airlines unveils apps for Google Assistant, Fitbit smartwatch
The first airline app for Google Assistant lets customers check in and hear their flight status.
By Robert Williams • Dec. 6, 2017 -
GM Marketplace lets people shop while driving
The carmaker wants to wean drivers off their smartphones for in-car e-commerce, with early partners including Shell, Exxon Mobil, TGI Fridays and Dunkin' Donuts.
By Robert Williams • Dec. 6, 2017 -
Study: Social media, content top marketers' list of tactics for 2018
A recent survey found that 93% of industry professionals will increase digital marketing budgets next year.
By David Kirkpatrick • Dec. 6, 2017 -
Amazon, Home Depot, Walmart boast top-notch digital experiences
The top three names are by no means new to the industry, but big-box retailers as a group have come a long way in terms of their digital practices.
By Dan O'Shea • Dec. 6, 2017 -
WSJ: WPP, Publicis, Omnicom to spend combined $800M on Amazon in 2018
The amount would represent a significant increase from what the ad holding companies spent on the e-commerce giant this year.
By David Kirkpatrick , Natalie Black (Koltun) • Dec. 6, 2017 -
Google yanks YouTube from some Amazon devices in escalation of rivalry
The video platform has again been removed from the Echo Show and also Amazon Fire TVs, with Google citing a violation of its terms of services.
By David Kirkpatrick , Peter Adams • Dec. 6, 2017 -
Report: Market for short-form digital video crumbles
Facebook is reportedly the only remaining platform buying such content in bulk.
By David Kirkpatrick • Dec. 6, 2017 -
Study: Mobile app store spending to jump 30% in 2018
App Annie predicts consumer spending in app stores will hit $110 billion globally next year.
By Robert Williams • Dec. 5, 2017 -
pxhere
VW enters ride-hailing market with electric minibus
The carmaker's Moia division will start service in Hamburg later next year.
By Robert Williams • Dec. 5, 2017 -
Google warns apps, websites on privacy notices
Android developers have two months to ensure their apps comply with Google's revised Unwanted Software Policy.
By Robert Williams • Dec. 5, 2017 -
Target rolls out much-anticipated mobile wallet feature
The new tool keeps Cartwheel offers, coupons and payment options in one app that users can scan at checkout.
By Dan O'Shea • Dec. 5, 2017 -
Apple Pay Cash debuts with latest iOS update
The feature lets U.S. users send and receive money through iMessage, similar to Paypal's Venmo, Zelle or Square Cash.
By Robert Williams • Dec. 5, 2017 -
Dunkin' Donuts opens creative review months after appointing new CMO
Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Getty
Opinion
Marketers must find AI's moral compass
Many believe that as quickly as the application of AI in marketing is exploding, it's also growing out of control, writes Benjamin Lord, global director at WPP's Kinetic.
By Benjamin Lord • Dec. 5, 2017 -
GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations
Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.
By David Kirkpatrick , Peter Adams • Dec. 5, 2017 -
Dive Awards
Executive of the Year: Marc Pritchard, P&G
Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.
By Chantal Tode • Dec. 4, 2017 -
WeChat adds city guides for London, Sydney and Dubai
The Chinese messaging app has digital guides to help tourists traveling abroad.
By Robert Williams • Dec. 4, 2017 -
Study: Video will climb to 75% of all mobile traffic by 2023
As early as 2020, half of all TV and video viewing will be from a mobile screen as more consumers shift away from scheduled cable content.
By Robert Williams • Dec. 4, 2017 -
McDonald's debuts first sponsored Bitmoji on Snapchat
The chain is promoting McCafé with animated 3-D avatars that grab the user's coffee.
By Robert Williams • Dec. 4, 2017 -
Patrón's 'Bot-Tender' drove 39% clickthrough rate from Twitter
The tequila brand's chatbot interacted with users seeking advice on mixing drinks.
By Robert Williams • Dec. 4, 2017
Previous
