Mobile: Page 217
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Dentsu Aegis wins Subway's North American media, creative business
Agency shakeups reflect a larger digital transformation at the sandwich chain, which is trying to become a "modern marketing organization."
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Getty Images
Forrester: Online ad revenue made a noticeable leap in Q3
After holding steady earlier in the year at around 25% growth, online ad spending jumped to 29.6% in the third quarter.
By David Kirkpatrick • Dec. 12, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
unsplash/freestocks
Bloomberg's 24-hour Twitter news network nears debut
Launching with six brand sponsors, TicToc will test users' appetites for the social media equivalent of a CNN.
By David Kirkpatrick , Peter Adams • Dec. 12, 2017 -
Study: Mobile payments face resistance in mature markets
A minority of internet users in North America and Europe prefer mobile payments to other methods, Kantar TNS said.
By Robert Williams • Dec. 12, 2017 -
Opinion
4 Industries that can make better use of SMS (and how)
While marketers strive to meet consumers where they are, many overlook the potential that SMS holds for appointment- and discretion-based businesses, writes CallRail's Nancy Lim.
By Nancy Lim • Dec. 11, 2017 -
Report: WhatsApp readies standalone business app
The move could give brands another channel to communicate with customers, especially younger ones who are more frequently chatting on mobile apps.
By Robert Williams • Dec. 11, 2017 -
BMW brings AR showroom app to iPhone
Originally created for Google's Tango platform, the iOS version reinforces the car maker's interest in AR.
By Robert Williams • Dec. 11, 2017 -
Simon Malls unveils 'Santa Messenger Bot' and AR game
The features demonstrate how mobile tech can be used to entertain shoppers and urge them to visit brick-and-mortar malls during the holidays.
By Robert Williams • Dec. 11, 2017 -
Study: Mobile fast-food payments have jumped 75% in 2017
As much as 10% of all fast-food sales may be mobile in a few years, First Data said.
By Robert Williams • Dec. 11, 2017 -
Opinion
6 ways marketers can take control of media agency transparency
A.T. Kearney's Jim Singer and Brooks Levering lay out how the Uber-Fetch lawsuit is emblematic of ad industry problems and the solutions brands can pursue beyond litigation.
By Jim Singer and Brooks Levering • Dec. 11, 2017 -
Report: Facebook algorithm surfaces bizarre, inappropriate ads from e-commerce company
Products like plastic nostril holders and cat blindfolds are so prevalent that online subcultures have cropped up devoted to dissecting their weirdness.
By David Kirkpatrick , Peter Adams • Dec. 11, 2017 -
Louis Vuitton joins luxury brand chatbot trend
Luxury retailers and brands without chatbots may soon find themselves in the minority, as many in the segment have embraced the tech.
By Dan O'Shea • Dec. 11, 2017 -
Accenture: Lack of personalization, consumer trust cost businesses $756B last year
Technology makes personalization easier, but marketers must walk a fine line between providing value and being creepy.
By David Kirkpatrick • Dec. 11, 2017 -
UPDATE: Apple nears deal to acquire Shazam
Both entities have long been focused on entertainment-related experiences paired with the latest mobile technology.
By Chantal Tode • Dec. 8, 2017 -
Drew Ressler [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons
Study: 63% of Gen Z send messages via Snapchat during live events
Tickets sales trends suggest interest may be peaking in festivals but is still strong for other live events.
By Erica Sweeney • Dec. 8, 2017 -
Dunkin' Donuts turns Snapchat users into virtual reindeer
Part of the chain's holiday promotion, the Snapchat selfie lens and winter wonderland AR lens are being promoted on Twitter and a Times Square billboard.
By Robert Williams • Dec. 8, 2017 -
Instagram tests standalone messaging app to replace inbox
The Direct app may be the first step toward removing messaging features from the core photo-sharing platform.
By Robert Williams • Dec. 8, 2017 -
Hilton tests high-tech 'connected room' at hotels
Guests will be able to control temperature, lighting, media streaming preferences and more from their mobile device.
By Robert Williams • Dec. 8, 2017 -
Campbell Soup
Campbell Soup, NowThis partner on video news food channel
The social video brand now publishes content across 11 verticals and also recently partnered with Chase.
By Erica Sweeney • Dec. 8, 2017 -
Visa's Olympic Winter Games campaign includes TV shopping, sensory branding
On-air and digital prompts to buy Team USA merchandise will be updated in real time for viewers at home.
By David Kirkpatrick • Dec. 8, 2017 -
Starbucks attempts to recapture unicorn success with Christmas Tree Frappuccino
The limited-run cold beverage might also be a bid to court consumers who have been angry in recent years that the brand's promotions aren't "Christmas-y" enough.
By David Kirkpatrick , Peter Adams • Dec. 8, 2017 -
Coach partners with Snapchat for scannable holiday pins
The products, Snap's first foray into physical accessories since Spectacles, unlock an arcade game based on the retailer's holiday campaign.
By David Kirkpatrick , Natalie Black (Koltun) • Dec. 8, 2017 -
Bravo's 'Top Chef' partners with Postmates for robot food delivery
Foodies can order dishes from a special collection of restaurants in L.A. headed by the show's alums.
By Robert Williams • Dec. 7, 2017 -
KFC Canada talks chicken with Amazon Alexa skill
The voice-activated interface offers chicken-themed jokes, random thoughts and pop culture references.
By Robert Williams • Dec. 7, 2017 -
Study: Local mobile ad sales to hit $19B next year
Growth will come as geo-fencing, click-to-call and click-to-map become more popular among national brands, BIA/Kelsey predicts.
By Robert Williams • Dec. 7, 2017
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