Mobile: Page 214
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Deep Dive
How marketers can sharpen their chatbot strategies in 2018
Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.
By Shane Schick • Jan. 2, 2018 -
NBC Universal promotes 'Pitch Perfect 3' with AR beauty experience
Perfect Corp.'s YouCam apps let people try on looks inspired by characters in the new film.
By Robert Williams • Jan. 2, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
PR Newswire/Weight Watchers
Weight Watchers appoints DJ Khaled as social media ambassador
The recording artist will document his experiences and weight loss progress using the new WW Freestyle program on Snapchat, Twitter, Instagram and Facebook.
By Erica Sweeney • Jan. 2, 2018 -
Bud Light's nonsensical 'dilly dilly' becomes viral success
Can the phenomenon, echoing the ubiquity of Budweiser's "Whassup?" tagline, steer a sales turnaround for the struggling brand?
By Erica Sweeney • Jan. 2, 2018 -
Deep Dive
9 trends that will define marketing in 2018
2017 was the year the industry got its much-needed wake-up call. The question now isn't whether marketers can fix a broken system but how they'll make it better.
By Peter Adams • Jan. 2, 2018 -
Instagram weaves 'recommended' posts into user feeds to boost discoverability
The app shows suggested content based on posts that have been liked by other accounts a user follows.
By Robert Williams • Dec. 29, 2017 -
Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign
The insurance company released six TV spots and digital and social media efforts ahead of the Allstate Sugar Bowl on Jan. 1.
By Natalie Black (Koltun) • Dec. 29, 2017 -
CNBC will sell audio ads after it sees significant voice audience growth in 2017
Though specific numbers weren't released, CNBC is gauging the success of voice content based on total audience growth, user return rate and the skill's ability to answer queries.
By Erica Sweeney • Dec. 28, 2017 -
NowThis ranked most-viewed 360-degree video publisher on Facebook
The NowThis x Samsung Gear 360 campaign from June saw 134x more views than the average 360-degree video on Facebook, with 845 million social impressions, 1.6 million engagements and 184,000 shares.
By Erica Sweeney • Dec. 27, 2017 -
Study: Cause-driven Gen Zers expect a lot from brands
The younger generation is likely to be a bigger driver of shifting tech use than millennials.
By Erica Sweeney • Dec. 27, 2017 -
Opinion
Where does brand safety go from here?
After many brands boycotted YouTube earlier this year for fear of having their ads placed alongside hate speech and negative content, some are turning to premium publishers and direct buys, writes Zvelo CEO Jeff Finn.
By Jeff Finn • Dec. 26, 2017 -
Steven Soderbergh's mysterious 'Mosaic' hints at mobile's choose-your-own adventure potential
True to its title, the free app lets viewers pick different stories and points-of-view to pursue and replay, along with providing bits of auxiliary media like PDFs.
By Peter Adams • Dec. 26, 2017 -
NBA teams with FanDuel on mobile contest
One new experience enables users to play alongside the live broadcast of a game to maximize the score for their fantasy team.
By Robert Williams • Dec. 22, 2017 -
UPDATE: IOS bug disables links in text messages that use dollar signs
Discovered by Tatango, the bug is impacting direct response campaigns from brands like Subway, Baskin Robbins and Houlihan's during the crucial holiday season.
By Robert Williams • Dec. 22, 2017 -
Moët targets revelers with Snapchat game
The “Moët & Chandon Tower Toss” awards points for shooting a champagne cork into a tower of stacked glasses.
By Robert Williams • Dec. 22, 2017 -
Getty Images
OpinionMarketers should use city-based email marketing to better meet customers where they live
As spending power and wealth concentrate in cities, brands must become more adept at reaching consumers in urban areas, writes Response Media CTO Keith Perlstein.
By Keith Perlstein • Dec. 22, 2017 -
Opinion
How to build a chatbot rich in functionality
By finding and fixing the biggest bottlenecks of a chatbot, users will have a smoother experience and be more likely to return, writes Botanalytics's lker Koksal.
By Ilker Koksal • Dec. 22, 2017 -
Study: Search engines gain ground on Amazon for product research
Amazon is the first choice for 49% of consumers when searching for a product, but this is down from 55% in 2016.
By Erica Sweeney • Dec. 22, 2017 -
AmEx: 84% of millennials say businesses meet or exceed service expectations
Overall, 81% of Americans are satisfied with customer service interactions, up from 67% in 2014.
By Erica Sweeney • Dec. 22, 2017 -
Home Depot tests Oath's new AR ad unit
Consumers can click to access an immersive ad from Yahoo Mail and other Oath content.
By Robert Williams • Dec. 21, 2017 -
Report: Apple plans to combine iPhone, iPad, Mac apps
The tech giant wants a single set of apps to work on all its devices.
By Robert Williams • Dec. 21, 2017 -
Oskar Blues brews high campaign engagement with NFC 'smart' coasters
The beer maker distributed 200,000 of the coasters, made with Thinfilm technology, that people could tap with a mobile device to open a product video.
By Robert Williams • Dec. 21, 2017 -
Dunkin' welcomes winter solstice with dark beer, new Snapchat animation
The chain celebrates the darkest day of the year with the first national Snapchat animated filter.
By Robert Williams • Dec. 21, 2017 -
IAB: Digital ad spending jumped 23% in first half of 2017
The news is good for the digital marketing landscape, suggesting it is weathering a tumultuous year just fine.
By David Kirkpatrick • Dec. 21, 2017 -
Walmart reportedly tests text-based personal shopping service
Code Eight is in the early stages of piloting a feature geared toward wealthy New York City moms to research and buy products via text or photo.
By Daphne Howland • Dec. 21, 2017
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