Mobile: Page 215
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ProFlowers enters chatbot frenzy with one-click buy button
Most chatbots have suffered to deliver conversions, but one-click buying could be the answer to reducing friction and closing sales on Messenger.
By Dan O'Shea • Dec. 21, 2017 -
Red Interactive/Under Armour
Under Armour delivers Steph Curry sneakers via drone for scavenger hunt
Marketers are raising the stakes on experiential marketing as more companies jump in.
By David Kirkpatrick • Dec. 21, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Column
Campaign Trail: Brands say happy holidays with nostalgia, airline Santa and boozy caroling
Captain Morgan and EasyJet deploy costumed ambassadors to spread good cheer, while Toys R Us hearkens back to the golden days before its bankruptcy.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 21, 2017 -
Forrester: 74% of marketers plan to boost mobile ad budgets in 2018
Advertisers also face key challenges in understanding mobile strategies and measuring campaign results.
By Robert Williams • Dec. 20, 2017 -
Google begins mobile-first indexing of websites
The previously announced transition in the search giant's approach has begun with a few sites.
By Robert Williams • Dec. 20, 2017 -
Hasbro brings Trivial Pursuit to Amazon Alexa
It's the first major board game to be adapted for the voice-activated assistant with Echo Button capabilities.
By Robert Williams • Dec. 20, 2017 -
Kendall Davis
WhatsApp receives ultimatum from France to stop sharing user data with Facebook
The country's privacy watchdog gave the messaging app one month to comply.
By Robert Williams • Dec. 19, 2017 -
Reddit upgrades mobile app to add chat, moderation tools
The online discussion forum wants to become a "mobile-first" service.
By Robert Williams • Dec. 19, 2017 -
Travelocity opens Tinder contest to draw in millennial travelers
Users of the dating app can win a vacation for two by interacting with the travel site's "Roaming Gnome" mascot.
By Robert Williams • Dec. 19, 2017 -
NBC will stream Sunday Night Football to smartphones for first time
The Super Bowl on Feb. 4 is included in the deal, as well as new advertising opportunities.
By David Kirkpatrick , Chantal Tode • Dec. 19, 2017 -
Report: Facebook struggles to drive viewing on Watch
News Feed still provides the bulk of traffic to content produced for the premium video tab, one source told Ad Age.
By David Kirkpatrick • Dec. 19, 2017 -
Getty Images
Deep DiveCan marketers unify to turn the tide against ad fraud in 2018?
It's not all about altruism: the bottom-line business benefits of combating bad actors online are attracting more brands, vendors and agencies to new solutions.
By Peter Adams • Dec. 19, 2017 -
Opinion
Buzzword to brand necessity: Best practices for using AR in marketing
AR is a powerful tool for engaging consumers and growing brands, but we're still determining how to maximize its impact, Blippar's Omaid Hiwaizi writes.
By Omaid Hiwaizi • Dec. 18, 2017 -
Study: Video grows faster than all other mobile ad formats
Ad spend for video jumped 90% in Q3 from the previous quarter, Smaato found.
By Robert Williams • Dec. 18, 2017 -
Major League Baseball Players Assoc. puts playable ads in its app
The organization is looking for ways to cover the high cost of user acquisition.
By Erica Sweeney • Dec. 18, 2017 -
Google shuts down Tango AR platform
The search giant now plans to instead focus on its mass-market ARCore platform, a more direct competitor to Apple's ARKit.
By Robert Williams • Dec. 18, 2017 -
Disney showcases real-time Twitter reactions to 'Star Wars' via digital billboards
From Dec. 1-14 alone, the latest entry in the blockbuster franchise generated 1.8 million tweets.
By David Kirkpatrick • Dec. 18, 2017 -
Study: 69% of app developers have tested playable ads
App marketers are paying more attention to playables, with almost half of those surveyed saying it's what they're most excited about for 2018.
By Erica Sweeney • Dec. 15, 2017 -
Apple Maps adds indoor guides for 34 airports
Indoor mapping, introduced with the launch of iOS 11 in the fall, continues to expand to new locations.
By Robert Williams • Dec. 15, 2017 -
Asics unveils mobile app for on-demand workouts
The sportswear brand's Asics Studio app features top-rated professional trainers and music playlists.
By Robert Williams • Dec. 15, 2017 -
Snap's new Lens Studio simplifies creating AR content
Advertisers and everyday users can now develop AR lenses like the dancing hot dog that went viral.
By Robert Williams • Dec. 15, 2017 -
Alex Hickey
FCC ends net neutrality, but the controversy is likely to continue
Even though the vote went in favor of dismantling net neutrality, legal challenges are likely.
By David Kirkpatrick • Dec. 15, 2017 -
Facebook tests pre-roll ads, shifts Ad Breaks to longer content
A series of announcements point to how the social media giant looks to better monetize video without annoying users.
By David Kirkpatrick • Dec. 15, 2017 -
Hyundai
Hyundai's Super Bowl playbook includes digital, experiential marketing
On top of returning to in-game ads, the official car and SUV of the NFL will run several out-of-home activations at an interactive NFL theme park.
By David Kirkpatrick • Dec. 15, 2017 -
Pandora introduces ad-supported on-demand access without a subscription
A new feature could boost engagement for brands while also delivering real value for the music platform's millions of ad-supported users.
By Erica Sweeney • Dec. 14, 2017
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