Mobile: Page 213
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Uber sued by Fetch Media over ad fraud dispute
The ride-hailing pioneer previously claimed it was billed for nonexistent or fraudulent ads.
By Robert Williams • Jan. 5, 2018 -
CBS plans to bring late-night clips to Facebook Watch
The broadcaster will start to show bite-sized content by Stephen Colbert and James Corden on the premium video tab.
By Robert Williams • Jan. 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Nissin Cup Noodles packaging unlocks exclusive video game content
Fans who buy specially-marked packs can text a photo of their receipt and receive a code to access gear from "Dissidia Final Fantasy NT."
By Erica Sweeney • Jan. 5, 2018 -
JPMorgan Chase develops algorithm for brand-safe ad placement on YouTube
Frustration with the video platform's sluggish response to concerns over ad placements prompted the bank brand to take matters into its own hands.
By Erica Sweeney • Jan. 5, 2018 -
IAB, 4A's release addendum around long-form video
The first update to the terms and conditions since 2009 reflects marketers' need for standards for video content that's eight minutes or longer in duration.
By Erica Sweeney • Jan. 5, 2018 -
China's tech firms spur cashless society
Mobile payments have surged to $9 trillion a year in the country, while the tech has been slower to take off in Western regions.
By Robert Williams • Jan. 4, 2018 -
Study: Amazon Echo owners are big spenders
Customers who use the smart speaker spend 66% more than average.
By Robert Williams • Jan. 4, 2018 -
Amazon patent brings 'blended reality' mirror into view
A new patent hints at how the online retailer could move beyond the virtual try-on applications of its Echo Look.
By Dan O'Shea • Jan. 4, 2018 -
Verizon's 5G home networks will use Samsung hardware
Sacramento will be the first city to have fixed wireless 5G service this year.
By Robert Williams • Jan. 4, 2018 -
QR code coupon redemption to exceed 5.3B by 2022, study says
Considerable growth in adoption among consumers will be spurred in part by Apple building scanners into its newest devices.
By Robert Williams • Jan. 4, 2018 -
Avocados from Mexico and Old El Paso partner again for Super Bowl LII
Guac Nation is a new blogger outreach program for food influencers to share recipes and position the two brands as must-buy products on game-day grocery lists.
By Erica Sweeney • Jan. 4, 2018 -
Diageo pulls Snapchat ads over age-verification concerns
The spirits brand said it has stopped all advertising globally on the platform after a U.K. watchdog ruled a Lens was inappropriately targeted.
By Erica Sweeney • Jan. 4, 2018 -
Report: Spotify files for IPO, taking direct listing route
Doing so is potentially significant, allowing the music-streaming service to avoid parts of the IPO process most tech companies go through like an investor roadshow and underwriting by a Wall Street bank.
By Erica Sweeney • Jan. 4, 2018 -
Deep Dive
NYC is marketers' playground as out-of-home experiences swing high
From a sparkling water event that stoked the senses to a pop-up forest in Times Square, brands cavorted around the Big Apple throughout 2017.
By Natalie Black (Koltun) • Jan. 4, 2018 -
Opinion
3 ways brands can better cultivate emotional loyalty
The best companies focus on deep, hard-wired emotions that drive expectations, behaviors and ultimately purchase decisions, writes Samantha Paxson, chief marketing and experience officer at Co-op Financial Services.
By Samantha Paxson • Jan. 3, 2018 -
Report: Snapchat may require a portion of ads to be viewed before skipping
The image-messaging app is considering forcing users to watch three seconds of commercials before showing a 'skip ad' option.
By Robert Williams • Jan. 3, 2018 -
Lyft offers self-driving rides at CES
Through a partnership with Aptiv, mobile users will be able to ride in a driverless car to more than 20 destinations around Las Vegas.
By Robert Williams • Jan. 3, 2018 -
Report: Amazon in talks to sell Alexa audio ads with Clorox, P&G, others
Early discussions are said to be focused on whether marketers should pay for higher placement if a user asks for product listings on Amazon's e-commerce platform.
By Robert Williams • Jan. 3, 2018 -
Kraft rewards UGC to support hockey communities
The fourth annual Hockeyville program adds the ability to earn points for uploading content and interacting on social media.
By Erica Sweeney • Jan. 3, 2018 -
Can Google Home take on Amazon's Echo in 2018?
Loup Ventures foresees a year of growth for Google's smart speaker despite Amazon's early domination of the space.
By Dan O'Shea • Jan. 3, 2018 -
VR, AR and other new hardware categories revive CES 2018
The 4,000-exhibitor show, which kicks off Jan. 9, draws renewed interest from Google, Amazon, Apple and Facebook.
By Erica Sweeney • Jan. 3, 2018 -
GE expands smart lighting system with new devices, Apple HomeKit integration
A connected ceiling fixture allows users to listen to music, perform voice-driven tasks or change a room's lighting without the need for a separate device.
By Erica Sweeney • Jan. 3, 2018 -
Apple apologizes for slowing down older iPhones
The rare apology followed a wave of complaints and lawsuits from consumers and analysts who noticed slower performance in older devices.
By Robert Williams • Jan. 2, 2018 -
Citi analysts see 40% chance Apple will buy Netflix
Apple is eligible to transfer $252 billion in overseas cash to the U.S. under the Trump administration's tax cut.
By Robert Williams • Jan. 2, 2018 -
Report: Alibaba's UC Browser for mobile quietly overtakes Google Chrome in Asia
Hundreds of millions of smartphone users in emerging markets prefer UC Browser on lower-end devices.
By Robert Williams • Jan. 2, 2018
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