Mobile: Page 212
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Cheetos champions new dance craze in support of USA Curling team
The brand created a music video inspired by "Teach Me How to Dougie" to raise awareness for the lesser-known Winter Olympic sport.
By Erica Sweeney • Jan. 10, 2018 -
Google lines up an army of assistant-enabled products
The tech company is throwing its virtual assistant into heated competition with Amazon's Alexa.
By Dan O'Shea • Jan. 10, 2018 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Report: Details emerge on Facebook's planned video chat device
The Portal hardware will not be focused on an AI assistant like Alexa but instead on video communications between friends and family.
By Erica Sweeney • Jan. 10, 2018 -
Amazon's Alexa strategy hinges on everyday items — even toilets
The company is determined to stay ahead of Google, and it's getting Alexa into as many products as possible in the process.
By Dan O'Shea • Jan. 10, 2018 -
Mobile tech in stores could boost sales by nearly 150%
Despite significant obstacles, developing mobile services is one of the best areas of investment for brands, a study by Stratix and IHL found.
By Daphne Howland • Jan. 9, 2018 -
Google combines payment services under single brand
Google Pay, which unifies Android Pay, Google Wallet and other services, is available on sites like Fandango, Airbnb and Instacart.
By Robert Williams • Jan. 9, 2018 -
Toyota partners with Uber, Amazon, Pizza Hut to roll out 'flexible' vehicles
The alliance of brands unveiled a concept car this week at CES that can quickly switch from delivery truck or mobile store to ride-sharing vehicle.
By Robert Williams • Jan. 9, 2018 -
Visa debuts connected payment card that pushes real-time alerts, coupons
The brand unveiled its take on Wallet Card, an IoT device that looks like a regular credit or debit card but lets users toggle between different accounts.
By Robert Williams • Jan. 9, 2018 -
Jeep flaunts mobile add-ons, AR customization at CES
The auto brand's new Adventure Reality app lets people virtually create their dream car and easily contact a dealer or share their designs on social media.
By Robert Williams • Jan. 9, 2018 -
Deep Dive
6 trends that will define mobile marketing in 2018
The future of mobile marketing will come into clearer focus during a year that's likely to see budgets grow, major acquisitions and newer sub-channels reaching critical mass.
By Chantal Tode • Jan. 9, 2018 -
Viacom acquires influencer marketing company Whosay
The deal helps the media conglomerate expand into emerging digital platforms and go after next-generation solutions, two key focus areas for 2018.
By Erica Sweeney • Jan. 9, 2018 -
Harvard Comms
Innocent automates digital OOH ad buys with MediaCom technology
The beverage brand is the first to leverage a new automated trading desk developed by the WPP agency.
By Erica Sweeney • Jan. 9, 2018 -
Facebook decides to disconnect digital assistant M
The AI reportedly struggled to complete tasks without human assistance, putting Facebook further behind in an increasingly important technology category.
By Erica Sweeney • Jan. 9, 2018 -
Opinion
Why cross-collaboration is critical to the modern CMO's success
A marketing chief's unique responsibility today is to advance an understanding of customer needs across the entire enterprise, writes HCL Technologies's CMO Matt Preschern.
By Matt Preschern • Jan. 8, 2018 -
Detroit Lions add stadium food orders to mobile app
The iOS app includes Apple's Indoor Positioning feature that shows fans their location within the stadium and directs them to the selected restaurant.
By Robert Williams • Jan. 8, 2018 -
Neutrogena debuts skincare imaging app and hardware at CES
A special scanner attaches to smartphones to give users an in-depth look at their skin condition and personalized skincare advice.
By Robert Williams • Jan. 8, 2018 -
Universal Pictures boosts engagement with 'Pitch Perfect 3' AR banner campaign
The virtually-enhanced ads saw 10x the number of interactions and click-through rates than 2-D versions, according to ad tech firm OmniVirt.
By Robert Williams • Jan. 8, 2018 -
Amazon unveils Alexa development kit for mobile accessories
The next frontier for Alexa looks to be Bluetooth-connected headphones, smart watches and fitness devices.
By Dan O'Shea • Jan. 8, 2018 -
Opinion
Recapping top retailers' holiday 2017 push and SMS messaging
Salesforce's Melinda Krueger assesses retailers' digital messaging efforts, pinpointing critical strengths and weaknesses.
By Melinda Krueger • Jan. 8, 2018 -
HP's rewarded Pandora campaign garners 3.98% engagement rate
To drive sales of HP notebooks, users could unlock an hourlong, uninterrupted listening session by drawing an image in the Pandora app.
By Erica Sweeney • Jan. 8, 2018 -
GE Appliances's Giddy connects creators and businesses via mobile
Brands can use the new platform to post challenges for community members to solve by developing creative solutions or designing products.
By Erica Sweeney • Jan. 8, 2018 -
Taco Bell restructures, expands leadership team to further e-commerce growth
CMO Marisa Thalberg is moving to the role of chief brand officer as the chain unveils new technology initiatives.
By Erica Sweeney • Jan. 8, 2018 -
Deep Dive
Why brands will go to extremes — lengthwise — with digital video in 2018
Marketers will continue to experiment and push boundaries as they look to address growing online consumption.
By Kayla Matthews • Jan. 8, 2018 -
M&M's debuts touchdown dance contest for Super Bowl
The chocolate brand is asking people to record their best celebratory moves and post the videos to Twitter, Facebook or Instagram to win.
By Robert Williams • Jan. 8, 2018 -
Bank of America is first to earn mobile certification from JD Power
The new program recognizes brands with a top mobile app experience.
By Robert Williams • Jan. 5, 2018
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