Mobile: Page 211
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Will Facebook's News Feed changes lead to more expensive ads?
In one example of the potential fallout from last week's update, BuzzFeed has been buying Facebook ads urging audiences to download its mobile app.
By Erica Sweeney • Jan. 16, 2018 -
Ad spending growth forecasts cut, but Winter Olympics, World Cup provide a boost
Two separate analyses help roadmap the shape of the ad world in 2018, including how spending on digital media will overtake offline media and marketing for the first time.
By Erica Sweeney • Jan. 16, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Kia shows off 4-D VR test drive at Detroit auto show
The carmaker is showcasing the 2018 Kia Stinger with an immersive digital experience.
By Robert Williams • Jan. 16, 2018 -
AccuWeather app lets users hear the forecast through Google Assistant
Users will receive personalized recommendations based on their location in response to queries like "Do I need an umbrella?" or "When will the snow stop?"
By Robert Williams • Jan. 12, 2018 -
Lacoste's US stores accept Alipay to target Chinese tourists
The sportswear brand is adding the popular payments platform to select stores.
By Robert Williams • Jan. 12, 2018 -
Ford taps Postmates to pilot self-driving delivery cars
The partnership comes amid a web of alliances among carmakers, ride-hailing startups and tech companies vying to be the first to roll out the technology at scale.
By Erica Sweeney • Jan. 12, 2018 -
Facebook promises more community, fewer brand posts in significant shift
For marketers, the news means a reduction in reach on the social media network but could lead to higher-quality engagements.
By Chantal Tode • Jan. 12, 2018 -
Report: Google plans to screen YouTube videos for premium advertisers
The move follows a number of controversies around inappropriate content, most recently a video from one of the platform's most popular creators, Logan Paul.
By Erica Sweeney • Jan. 12, 2018 -
Estée Lauder, Expedia partner on beauty-focused travel giveaway
People can enter to win a trip to destinations like Morocco, Bali and Santorini by sharing a selfie of their vacation makeup looks on Instagram.
By Erica Sweeney • Jan. 12, 2018 -
Column
Campaign Trail: Ikea's pee ad; Diet Coke courts millennials; Adidas's kicks access public transit
The Swedish retailer's pregnancy test stunt takes the ad world by storm, while new sneakers come embedded with an annual subway pass and a refreshed soda brand still feels flat.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Jan. 12, 2018 -
Google buys speakerless audio startup Redux
The company developed technology that removes the need for small speakers in mobile phones.
By Robert Williams • Jan. 12, 2018 -
Facebook tests app section for local news and events
The social network is vetting local publishers that appear in this section, but won't curate their content.
By Robert Williams • Jan. 11, 2018 -
Amazon Dash extends third-party services to mobile, illy, HP and other devices
Device makers can now build virtual dash buttons on mobile devices as a shortcut for Prime members.
By Robert Williams • Jan. 11, 2018 -
Kate Spade, Fossil tap into smartwatch space
The fashion brands are collaborating on a new line of touchscreen devices to lead the smartwatch charge at CES this week.
By Dan O'Shea • Jan. 11, 2018 -
Deep Dive
Will Amazon give beauty a makeover?
Speculation abounds that the e-commerce giant could be brushing up against the beauty sector next. But how much does the strong category really have to fear?
By Cara Salpini • Jan. 11, 2018 -
PeopleTV expands Twitter live streaming with new series 'The Chatter'
Viewers can engage with the news show in real time through tweets, questions and polls, while advertising sponsorships and integration opportunities will be available to marketers.
By Erica Sweeney • Jan. 11, 2018 -
Mercedes unveils independent voice assistant MBUX for latest fleet
The carmaker is taking a road less traveled by forgoing a reliance on assistants by Amazon or Google.
By Robert Williams • Jan. 11, 2018 -
Lyft
Lyft brews craft beer with ride discounts on each can
The ride-hailing service partnered with Chicago's Baderbrau Brewing to develop Five Star Lager.
By Robert Williams • Jan. 11, 2018 -
Jefferson Awards Foundation is recipient of first VR-enabled donation
Consumers experiencing an immersive video can make a donation via Visa Checkout without removing their headset.
By Robert Williams • Jan. 10, 2018 -
Campari eases liquor ordering with NFC-enabled fridge magnets
Consumers at home can order Wild Turkey, Skyy and other spirits for delivery with the tap of a smartphone.
By Robert Williams • Jan. 10, 2018 -
InMobi acquires AerServ for $90M to build in-app video programmatic platform
The move aims to boost publisher monetization, provide a more transparent buying process and bring header bidding into the mobile in-app ecosystem.
By Natalie Black (Koltun) • Jan. 10, 2018 -
Home Depot showcases DIY projects in Pinterest pins
The brand's "Built-In Pins" promotion used vertical video and a 360-degree experience to show how a couple transformed four rooms in their house.
By Robert Williams • Jan. 10, 2018 -
Time magazine's 'Optimist' issue highlights AR storytelling
U2's Bono explains the gender gap in education with an enhanced infographic.
By Robert Williams • Jan. 10, 2018 -
Opinion
How brands can use innovative ad formats to break through clutter
It's crucial to find interesting ways to grab consumers' attention without feeling like an interruption, writes Cheetah Mobile's Johnny Li.
By Johnny Li • Jan. 10, 2018 -
Study: Auto-redirect attacks cost publishers, marketers $1.13B annually
Most of the attacks occur on mobile devices, while one recently-uncovered strike whitelisted premium publishers.
By Erica Sweeney • Jan. 10, 2018
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