Mobile: Page 210
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Facebook to let users determine what news sources are trustworthy
Part of a broader shift in how the platform approaches publisher posts, the community will be able to rank news content based on three criteria.
By Erica Sweeney • Jan. 22, 2018 -
Opinion
Does Facebook's new direction really spell gloom and doom for marketers?
A greater focus on personal posts likely signals that quality, professional ads from brands will only pop more, writes Wesley MacLaggan, Marin Software's SVP of marketing.
By Wesley MacLaggan • Jan. 22, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
StubHub preps AR app for Super Bowl ticket buyers
The iOS app hosts an interactive, 3-D view of the sports arena in Minneapolis for wayfinding, along with other game day details.
By Robert Williams • Jan. 19, 2018 -
Coty brings virtual beauty experience to Amazon Echo Show
"Let's Get Ready" provides personalized looks, visual tutorials and product recommendations by brands like Clairol, Rimmel and Sally Hansen.
By Robert Williams • Jan. 19, 2018 -
Starbucks pilots cashless store in Seattle
Mobile payments comprised 36% of Starbucks' total U.S. transactions in Q3 2017, a figure that could jump if the cash ban is adopted at more locations.
By Daphne Howland • Jan. 19, 2018 -
WhatsApp releases Android app for small businesses
The move is likely part of parent company Facebook's broader plan to generate revenue on the messaging platform.
By Robert Williams • Jan. 19, 2018 -
Red Bull offers product samples to ride-sharers in Super Bowl host city
Cargo, the in-car merchant of packaged goods, is expanding to Minneapolis, its fourth city.
By Robert Williams • Jan. 19, 2018 -
Sony Pictures, 20th Century Fox bank on unique app partnerships
The studios are targeting app audiences, including via horror-themed selfies for the "Insidious" sequel and exclusive mobile deals for several upcoming films.
By Chantal Tode , Robert Williams • Jan. 18, 2018 -
Gatorade teams with Twitter on streaming video series
'#TheDebut' will focus on high-school basketball games featuring tomorrow's possible sports stars.
By Robert Williams • Jan. 18, 2018 -
Google will rank faster mobile pages higher
The company's "Speed Update" will take effect in July, making mobile download speeds a ranking factor in search results for the first time.
By Robert Williams • Jan. 18, 2018 -
Google takes tougher stance on ad eligibility for YouTube creators
Channel size, audience engagement and creator behavior will now be taken into account when determining who can run ads.
By Erica Sweeney • Jan. 18, 2018 -
Ben & Jerry's celebrates new flavors with pop-up Los Angeles carnival
The brand set up ice cream-themed games, a photo booth and an oversized swing ride, with music provided by the local record store Amoeba Music.
By Erica Sweeney • Jan. 18, 2018 -
'Walking Dead' wine labels come to life via AR app
The themed wines celebrate February's mid-season premiere of AMC's hit show.
By Robert Williams • Jan. 17, 2018 -
Dunkin' unveils concept store with mobile-ready drive-thru ordering
Customers who use the chain's DD Perks loyalty program and mobile app can order ahead and skip straight into the line for the pickup window.
By Robert Williams • Jan. 17, 2018 -
Getty Images
Kroger will add digital shelf displays to nearly 200 stores this year
The company's new "Edge" technology will interact with shoppers' smartphones and could eventually replace static price tags in grocery stores.
By Cathy Siegner • Jan. 17, 2018 -
Twitter's MoPub starts testing version of in-app header bidding
The mobile ad exchange's pilot lets ad networks bid alongside DSPs in real time.
By Robert Williams • Jan. 17, 2018 -
BMW buys Parkmobile parking app to tackle city traffic
The acquisition gives the German carmaker a stronger grip on digital parking services.
By Robert Williams • Jan. 17, 2018 -
Study: Majority of marketers miss the mark with multichannel efforts
Data from Kantar Millward Brown highlight a disconnect between what marketers think they're delivering and actual consumer perceptions of those experiences.
By Erica Sweeney • Jan. 17, 2018 -
Clear Channel Outdoor's digital signs tap real-time mobile data in San Francisco
The tech lets advertisers tailor messages through travel patterns and information from smartphones, including changes in weather, traffic, pollen count and time of day.
By Natalie Black (Koltun) • Jan. 17, 2018 -
Deep Dive
CES 2018 in review: The biggest takeaways for marketers
Missed the annual gadget fest? No problem. Marketing Dive's got the lowdown on what happened in Vegas.
By Shane Schick • Jan. 17, 2018 -
White Castle opens Valentine's Day dinner reservations via OpenTable
The chain's annual holiday event this year also includes a special Snapchat geofilter, with customers encouraged to share their dining experience on social media.
By Erica Sweeney • Jan. 17, 2018 -
Visa helps merchants, developers test sensory cues for payments
Customers will soon experience a unique sound and vibration when making a payment through a card, smartphone or wearable.
By Robert Williams • Jan. 16, 2018 -
Study: Instagram influencer marketing jumped 198% in 2017
Coach, Nordstrom, Forever 21 and Lulus were some of the most active brands in the fashion and accessories category, which was the most popular industry group by posts with an #ad tag.
By Robert Williams • Jan. 16, 2018 -
Facebook's Messenger wants to embrace marketers
In a new blog post today, the chat app's head David Marcus highlights how messaging is evolving into a marketing channel.
By Robert Williams • Jan. 16, 2018 -
Cody Boteler/Marketing Dive
OpinionLocation intelligence: 2017 highlights and 2018 predictions
As high-quality location data becomes commoditized, there will be more focus on tools that let marketers use this data as core components of their strategies, writes Ubimo's Gilad Amitai.
By Gilad Amitai • Jan. 16, 2018
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