Mobile: Page 209
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Lamps Plus lets customers track orders via Messenger, Alexa
Linc Global provides the artificial intelligence technology to handle customer interactions through live-updating emails, SMS text, two-way chat and voice assistants.
By Robert Williams • Jan. 25, 2018 -
Video subscription app spending climbs 77% to $781M, study says
Streaming platforms show a growing dependence on hit series like "Stranger Things" and "Game of Thrones" to bolster subscriber growth and revenue.
By Robert Williams • Jan. 25, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Apple's iOS 11.3 update will have business chat
Discover, Hilton, Lowe's and Wells Fargo are among the brands testing customer support features that will become more widely available this spring.
By Robert Williams • Jan. 25, 2018 -
Opinion
The top digital video ad question of 2018: Swipe or stay?
As marketers evaluate what they should stop, start and continue doing in the months ahead, it's time to end these six bad habits, writes SundaySky's Guy Atzmon.
By Guy Atzmon • Jan. 25, 2018 -
Opinion
5 mobile design trends to watch in 2018
Melyssa Cramer, Kargo's associate director of ad product and innovation lays, out top mobile design trends that will help put the "art in ad tech" this year.
By Melyssa Cramer • Jan. 25, 2018 -
Apple readies pre-orders for HomePod smart speaker
The voice-activated device missed the key holiday gift-giving season, but will be available in stores on Feb. 9.
By Robert Williams • Jan. 24, 2018 -
WGN promotes 'Bellevue' premiere with Messenger chatbot
The "choose-your-own-adventure" experience challenges users to solve a fictional crime story so they can view a clip from the first episode.
By Robert Williams • Jan. 24, 2018 -
Stripe ends support for bitcoin payments
The digital currency has become less useful for transactions, Stripe says.
By Robert Williams • Jan. 24, 2018 -
Natural Light offers to pay down college debt in regional Super Bowl ad
The Anheuser-Busch brand asks consumers to post a video on social media describing their "inspiration for going to college" with the hashtag #NattyStories.
By Natalie Black (Koltun) • Jan. 24, 2018 -
Getty Images
Opinion5 ways even smart companies fail to close the loop with customers
Many businesses overlook their most critical source for direct engagement data: their own employees, according to Qualtrics's Matt Nelson.
By Matt Nelson • Jan. 24, 2018 -
Deep Dive
AR: Lessons learned so far and where the tech could be headed
While the immersive tech hints at significant marketing opportunities, brands will likely still battle plenty of friction and challenges in the year ahead.
By Natalie Black (Koltun) • Jan. 24, 2018 -
M&M's dips Danny DeVito in a pool of chocolate for Super Bowl ad tease
The full spot was screened early for film critics, whose reactions were shared by the Mars brand on social media during the Critics' Choice Awards.
By Erica Sweeney • Jan. 24, 2018 -
Avocados From Mexico readies selfie emojis for Super Bowl
The brand partnered with Inmoji to create clickable, branded icons that combine emojis and selfies.
By Robert Williams • Jan. 23, 2018 -
Rovio Entertainment Corp.
Super Bowl LII drafts mobile, AR games
Angry Birds players can decorate their flocks with NFL jerseys through Feb. 4 while in-venue attendees can participate in a new AR game.
By Robert Williams • Jan. 23, 2018 -
Snapchat Stories leap from mobile to desktop for first time
The notoriously insular app will allow users to share some content online amid a larger design overhaul and as parent company Snap struggles to find growth.
By Peter Adams • Jan. 23, 2018 -
L'Oréal Professionnel adds 3-D hair coloring to mobile app
The Style My Hair app lets hairdressers show salon customers a more realistic view of what a dye job might look like.
By Robert Williams • Jan. 23, 2018 -
Study: Political polarization, social activism cause major shift in customer loyalty
Brand Keys found that the presidential election and its aftermath have created far more value-infused and complicated paths-to-purchase for consumers.
By Erica Sweeney • Jan. 23, 2018 -
Study: VR use jumped 6x on Christmas
VR gadgets were popular gifts during the holidays, helping to drive adoption of the technology in the home.
By Robert Williams • Jan. 23, 2018 -
Report: Why Nike, Mars and others are taking influencer marketing in-house
More brands are shunning third parties and creating internal teams to gain greater control over campaigns and talent, according to Digiday.
By Erica Sweeney • Jan. 23, 2018 -
UPDATE: Twitter's Anthony Noto could be headed to SoFi as CEO
The news, coming when Twitter has been showing signs of a turnaround, is poorly timed for the company.
By Robert Williams • Jan. 22, 2018 -
Amazon adds voice control to Alexa app
Android and iOS users will now be able to speak with Alexa in addition to Siri or Google Assistant.
By Robert Williams • Jan. 22, 2018 -
Amazon Go opens to the public
Amazon has smoothed out glitches in the cashier-less shop as one of the most anticipated store concepts in years finally goes live.
By Daphne Howland • Jan. 22, 2018 -
Opinion
How big of a concern is mobile brand safety?
Expect the quality-minded CMO to have guidelines for agencies and any networks with whom the company is considering doing business, writes TabMo's Renaud Biet.
By Renaud Biet • Jan. 22, 2018 -
NFL consolidates app strategy for Super Bowl LII
The league's new approach is to have a single app for pre-game and game day activities.
By Robert Williams • Jan. 22, 2018 -
Report: Facebook won't bid for Thursday Night Football rights
The company's lack of interest doesn't mean it's backing off from digital sports content, a source told Bloomberg.
By Robert Williams • Jan. 22, 2018
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