Mobile: Page 208
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Nissan lets carbuyers apply for financing on mobile devices
The carmaker relies on the AutoGravity automotive shopping and financing platform for the service.
By Robert Williams • Jan. 31, 2018 -
AmEx buys AI travel assistant Mezi to bolster messaging
The acquisition brings a promising technology in-house for the company as it seeks to adapt to consumers' growing acceptance of chatbots.
By Robert Williams • Jan. 31, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
IPhone battery glitch spurs 2 federal probes
Apple faces scrutiny from the Justice Department and securities regulators after revealing a software update slowed older iPhone models.
By Robert Williams • Jan. 31, 2018 -
Facebook bans ads for cryptocurrencies
The policy is intentionally broad so that deceptive and misleading ads can be better detected and enforcement can be better applied across Facebook, Audience Network and Instagram.
By Erica Sweeney • Jan. 31, 2018 -
M&M's preps Twitter-activated vending machine for the Super Bowl
The brand also released its full 30-second commercial featuring Danny DeVito as the human iteration of the classic red spokescandy.
By Erica Sweeney • Jan. 31, 2018 -
JPMorgan Chase reaches for voice leadership with dedicated agency of record
A partnership with VaynerMedia will allow the financial giant to develop its own voice strategy, including the development of briefings and complicated skills.
By Erica Sweeney • Jan. 31, 2018 -
PepsiCo spurs fans to join Doritos-Mountain Dew feud via Snapchat challenge
An exclusive Super Bowl lens records performances inspired by a spot depicting a lip-sync rap battle between Morgan Freeman and Peter Dinklage.
By Erica Sweeney • Jan. 31, 2018 -
Zelle payments jumped 36% to $75B last year
The growth points to how mobile payment solutions can offer consumers added convenience and drive wider adoption of the tech.
By Robert Williams • Jan. 30, 2018 -
Casey's General Stores lets customers pay with Amazon Cash
The retailer partnered with Blackhawk Network to add the payment method to its 2,000 stores.
By Robert Williams • Jan. 30, 2018 -
Nonprofit beer brand's AR app takes over TV screens during Super Bowl
Minneapolis-based Finnegans shows one way brands can use mobile technology to get around pricey TV ad placements and connect with football fans.
By Robert Williams • Jan. 30, 2018 -
Facebook prioritizes local news to strengthen community
No constraints will be placed on which publishers are eligible for News Feed placement, so both large and niche publishers could benefit.
By Erica Sweeney • Jan. 30, 2018 -
Alibaba courts global audience with Winter Olympics push centered on small things
The Chinese giant, a new partner with the IOC, will run digital and social ads in the U.S. and U.K. that spotlight how even little feats can lead to greatness.
By Peter Adams • Jan. 30, 2018 -
Jack in the Box spars with Martha Stewart on social media for Super Bowl play
The campaign will also include a test of six-second ads deployed on a regional basis to address consumers' shorter attention spans.
By Erica Sweeney • Jan. 30, 2018 -
Twitter lets brands sponsor publishers' Moments
Bank of America was the first to use the format, with a Sponsored Moment highlighting Bloomberg's news coverage of the World Economic Forum last week.
By Robert Williams • Jan. 29, 2018 -
Pixabay
Facebook incentivizes pro videogamers for livestreaming
The social network will pay some gamers who stream video for others to watch.
By Robert Williams • Jan. 29, 2018 -
Google tests Bulletin feature for local news
The search giant's new app would let anyone publish a local news story.
By Robert Williams • Jan. 29, 2018 -
Starbucks talks up blockchain as mobile ordering reaches 11% of transactions
The coffee chain said it will ramp up availability of mobile ordering to non-loyalty customers in March.
By Robert Williams • Jan. 29, 2018 -
Kraft
Kraft to build Super Bowl ad in near real-time on game day
The brand's first-ever in-game spot will showcase social media posts depicting how various families share their Super Bowl experience together.
By Chantal Tode • Jan. 29, 2018 -
BET brings AR to the salon in 'The Quad' premiere pop-up
A modified hairdryer lets users select from three experiences related to the show that are timed to the length of getting different hair styles.
By Erica Sweeney • Jan. 29, 2018 -
Deep Dive
Clorox CMO: Voice and e-commerce will grow faster than marketers expect
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas other CPGs have either stepped back from or might be considerably underestimating.
By Peter Adams • Jan. 29, 2018 -
Alexa loses her voice in Amazon Super Bowl tease featuring Jeff Bezos
The 30-second video suggests changes might be coming to the digital assistant soon, which could pique viewer interest ahead of the big game on Feb. 4.
By Erica Sweeney • Jan. 29, 2018 -
Ally Bank's AR game rains money during Super Bowl commercial breaks
Including elements like AR tech, gamification and a giveaway could help the company pique viewers' interest at a time when their attention is being pulled in many different directions.
By Robert Williams • Jan. 26, 2018 -
Apple again takes aim at Amazon's e-book business
The tech company is said to be updating its reading app for iPhones and iPads, adding a jolt of competition to the Amazon-dominated space.
By Robert Williams • Jan. 26, 2018 -
Facebook tightens rules on branded content
The social network seeks to clarify the term "branded content" and bar producers from accepting payment to post works they didn't create.
By Robert Williams • Jan. 26, 2018 -
Mercedes
Mercedes-Benz readies 'hands on a hardbody' mobile game and Super Bowl contest
The luxury carmaker will test how long viewers can keep a finger pressed on a streaming video of a car in the "Last Fan Standing" giveaway.
By Robert Williams • Jan. 26, 2018
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