Mobile: Page 207
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Moët & Chandon uncorks Valentine's Day Snapchat game
The champagne brand is repurposing a cork-shooting game from New Year's after seeing a 92% replay rate, compared to the social platform's 20% average.
By Robert Williams • Feb. 5, 2018 -
Facebook Messenger 'unlikely' to support cryptocurrencies
David Marcus, VP of messaging, sees limitations in handling digital currency transactions.
By Robert Williams • Feb. 5, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
EBay, Mashable launch shoppable content
The online marketplace partnered with Mashable to embed shoppable icons in stories and images, which lead the customer to similar items sold on eBay.
By Dan O'Shea • Feb. 5, 2018 -
Elizabeth Regan/Industry Dive
Deep DiveBy the numbers: A look at Super Bowl LII marketing data
It is looking like this year's game could have the second highest ad revenue in history after 2017.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
New York Times introduces AR digital storytelling
An immersive Winter Olympics experience will be the first to launch in the app.
By Robert Williams • Feb. 5, 2018 -
Getty Images
OpinionWhy brands must scale service and experience to meet customer expectations
Too many companies today are caught languishing in the pulls between price, convenience and experience. Baesman Insights & Marketing's Evan Magliocca offers tips on how to break the paralysis.
By Evan Magliocca • Feb. 5, 2018 -
Microsoft
Google: Watch time for YouTube sports highlights jumps 80%
Over the past year, there has been a 50% increase in time spent watching funny sports videos and a 60% increase in watch time for interview sports content.
By Erica Sweeney • Feb. 5, 2018 -
Former Facebook and Google employees form anti-tech addiction coalition
The Center for Humane Technology will work on lobbying efforts and run an ad campaign targeting students, parents and teachers.
By Erica Sweeney • Feb. 5, 2018 -
Kia uses backmasking to hide message from Steven Tyler in YouTube ad
The carmaker's Super Bowl spot can be viewed backwards to hear a message from Aerosmith's frontman.
By Chantal Tode , Robert Williams • Feb. 2, 2018 -
Instagram adds carousel format to Story ads
California Pizza Kitchen and Netflix are testing the new format that rotates through three photos or videos in a single ad.
By Robert Williams • Feb. 2, 2018 -
Snapchat opens in-app store selling merch inspired by dancing hot dog, more
The move could position Snapchat as a hub to drive in-app commerce for other brands further down the road.
By Robert Williams • Feb. 2, 2018 -
Bud Light debuts Super Bowl Snapchat filters, final chapter of 'dilly dilly'
The beer brand will rotate animated filters with "dilly dilly" signs and clinking bottles, along with geotargeted ones for the game's winning and losing cities.
By Erica Sweeney • Feb. 2, 2018 -
Apple posts strong Q1 revenues, but iPhone sales disappoint
Can ARKit and HomePod reignite interest from the tech giant's once-devoted fans?
By Chantal Tode • Feb. 2, 2018 -
Getty Images
Alphabet underpins strength of YouTube, hardware as vulnerabilities start to show
Google's parent company is feeling a stronger pinch from the costs of traffic acquisitions, along with some big fines and continued brand safety pains on YouTube.
By Peter Adams • Feb. 2, 2018 -
Report: Pepsi will launch VR experience around 2 iconic Super Bowl spots
The effort allows users to view the ads as if they were the stars, sources told Adweek.
By Erica Sweeney • Feb. 2, 2018 -
Alexa serves up in-store whiskey recommendations
Available at a liquor store in New York, the Bottle Genius skill answers questions based on a shopper's tastes, occasion or desire to try something new.
By Erica Sweeney • Feb. 2, 2018 -
Uber tests bike sharing in San Francisco
The ride-hailing pioneer lets customers reserve motorized bicycles instead of cars.
By Robert Williams • Feb. 1, 2018 -
Coca-Cola launches AR campaign with Alipay for Chinese New Year
Scanning QR codes on Coke ads and packaging unlocks gifts to spend on the mobile payment app.
By Robert Williams • Feb. 1, 2018 -
Google debuts real-time trigger to link digital, TV efforts
Marketers during the Super Bowl could use the tool to trigger a video ad following the airing of their TV spot or mere moments after a player scores a touchdown.
By Erica Sweeney • Feb. 1, 2018 -
Getty Images
Facebook ads cost 43% more in Q4 as users spent less time on site
Several changes to which content users see are already having a significant impact on the social network.
By Chantal Tode • Feb. 1, 2018 -
Amazon
Amazon SmileCodes put a new face on QR codes
The retailer has created branded versions of the scannable codes that link shoppers to product information and value-added content.
By Dan O'Shea • Feb. 1, 2018 -
Report: YouTube TV scores streaming rights for LA soccer team
Google's video platform will have naming and broadcast rights to a new pro team in a deal Variety called "unprecedented."
By Robert Williams • Feb. 1, 2018 -
Amazon's full Super Bowl spot swaps Alexa for cadre of celebs
Gordon Ramsay, Cardi B, Rebel Wilson and more fill in for the digital assistant via special headsets the company says are just a prop and not a new product.
By Erica Sweeney • Feb. 1, 2018 -
Column
Campaign Trail: Who will score a digital marketing touchdown at Super Bowl LII?
With in-game, 30-second spots now costing an average of more than $5 million, brands are getting smarter with mobile, social and creative to wring the most bang out of their buck.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 1, 2018 -
Google closes $1.1B deal with HTC's smartphone unit
The search giant will gain 2,000 mobile engineers to help take on Apple in the high-end phone market.
By Robert Williams • Jan. 31, 2018
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