Mobile: Page 206
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Forrester: What CMOs can learn from Amazon's success
Marketers should build "entangled customer relationships," as the e-commerce giant does through emotion-driven interactions before, during and after purchasing moments.
By Erica Sweeney • Feb. 9, 2018 -
Study: Facebook and Google represent less than 5% of digital revenue for publishers
Digital Content Next research also found that Facebook surpassed YouTube as the highest revenue driver.
By Erica Sweeney • Feb. 9, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including the creator economy, '90s nostalgia and Gen Z.
By Marketing Dive staff -
Snapchat starts selling low-cost AR masks for events
Smartphone users can buy customizable filters for as little as $10, with 150 templates to choose from at launch.
By Robert Williams • Feb. 9, 2018 -
1-800-Flowers, Food Network and others wrap up Messenger for Valentine's Day
A number of brands have tapped the messaging app to help people looking to share the love or make purchases.
By Robert Williams • Feb. 8, 2018 -
Covergirl partners with Walmart on AR-enabled mobile web sales
Shoppers can visit the beauty brand's mobile site to try on five virtual looks and make purchases from the retailer.
By Robert Williams • Feb. 8, 2018 -
MassMutual adds facial recognition to retirement app
The life insurer lets customers unlock their accounts with FaceID on Apple's iPhone X.
By Robert Williams • Feb. 8, 2018 -
Amazon drops lock-screen ads from Android Prime Exclusive phones
The move could be in response to Google's ban on lock-screen ads.
By Robert Williams • Feb. 7, 2018 -
unsplash/freestocks
Twitter's head of AR, VR leaves after 18 months
The company hasn't yet announced Alessandro Sabatelli's replacement, leading to speculation about the social platform's future for the immersive tech.
By Robert Williams • Feb. 7, 2018 -
Patreon Lens lets creators post 24-hour images for paid subscribers
The Snapchat-like tool offers a way to share "behind-the-scenes" photos and videos.
By Robert Williams • Feb. 7, 2018 -
Apple's planned takeover of Shazam draws EU scrutiny
The European Commission will review the acquisition after several countries voiced concern about decreased competition.
By Robert Williams • Feb. 7, 2018 -
Opinion
CES 2018: The car tech trends that parallel marketing today
Marketers should look at other industries such as car tech to develop a hypothesis for future human behavior, writes Jeff Tan, SVP and mobile stack lead at Dentsu Aegis Network USA.
By Jeff Tan • Feb. 7, 2018 -
Snapchat's redesign reverses slump as user growth, ad revenue surge
Engagement with publishers' Stories grew by more than 40% in Q4 for users on the new bifurcated app.
By Natalie Black (Koltun) • Feb. 7, 2018 -
Birchbox, Revolve test Instagram Collection ads
The campaigns blend videos and product catalogs, allowing consumers to shop and make purchases without leaving the platform.
By Erica Sweeney • Feb. 7, 2018 -
Olympics viewers can use TV remote to interact with some ads
NBC partnered with BrightLine for interactive video ads that provide access to fun facts about featured athletes like Shaun White.
By Erica Sweeney • Feb. 7, 2018 -
Unilever's Marmite sends fans on AR treasure hunt
Players on the Snatch app have a chance to win a gold-plated jar of the polarizing food spread valued at $2,100.
By Robert Williams • Feb. 6, 2018 -
Scary Mommy brings parenting tips to Snapchat Discover
The media brand, which has an in-house studio that creates content with partners like Kroger, Disney and General Mills, will release new Stories three mornings per week offering advice to moms.
By Robert Williams • Feb. 6, 2018 -
Dunkin' Donuts blankets Instagram, Tinder, Snapchat with content for lovers
The chain's first tie-up with the dating app includes Valentine's Day polls, messages and a GIF keyboard integration with GIPHY in Tinder messenger.
By Robert Williams • Feb. 6, 2018 -
Report: AmEx's Plenti program faces rocky future as Macy's, other retailers flee
With an "asymmetrical" redemption system and unstable leadership, the loyalty program appears to be on its way out if it doesn't restructure soon.
By Erica Sweeney • Feb. 6, 2018 -
NikePlus app woos mobile users with free music and training
Members of the loyalty program can earn free Apple Music and early access to merchandise by completing suggested workouts or making purchases.
By Robert Williams • Feb. 6, 2018 -
Walmart's Store No. 8 buys VR startup
The retail giant's acquisition of Spatialand, unlike most of its recent takeovers, is unlikely to move the needle on sales very much for the immediate future.
By Daphne Howland • Feb. 6, 2018 -
CNBC: Facebook will open Watch to more creators, ramping up YouTube rivalry
Instead of only buying the rights to shows, the social giant wants to set up a system where creators upload their videos for free and earn a share of the ad revenue.
By Erica Sweeney • Feb. 6, 2018 -
Mercedes
Mercedes-Benz's mobile Super Bowl contest never left the garage
The "Last Fan Standing" asked players to keep a finger on an image of a car but ran into insurmountable technical problems.
By Chantal Tode • Feb. 6, 2018 -
Unsplash
Report: Viacom plans to buy VidCon in push to court younger audiences
Founded in 2010, the annual conference is focused on content creators from platforms like YouTube who have predominantly young fans.
By Erica Sweeney • Feb. 6, 2018 -
Deep Dive
The final score: Meet the advertising winners and losers from Super Bowl LII
Advertising's big night included some surprises, celebrity hijinks and, yes, another big ad blackout.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Feb. 5, 2018 -
Opinion
What does 'mobile' actually mean in the affiliate world?
Determining the best strategy for a company requires defining what "mobile" means for your business, writes Acceleration Partners's Matthew Wool.
By Matthew Wool • Feb. 5, 2018
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